energy star ® sales associate training room air conditioners (updated: september 2010)
TRANSCRIPT
ENERGY STAR®
SALES ASSOCIATE TRAINING
Room Air Conditioners(Updated: September 2010)
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What is ENERGY STAR?
ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.
ENERGY STAR qualified products:• Save energy• Save money• Save the environment
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About ENERGY STAR
The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.
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In 2009 alone, Americans—with the help of ENERGY STAR—saved $17 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 30 million vehicles.
Consumer awareness and desire for efficiency savings is high•In 2009, more than 75% of households nationwide recognized the ENERGY STAR label•Of households that purchased ENERGY STAR products in the past year:
– 80% of them reported the label as influential to their purchasing decision
– More than 90% of them reported they are likely to recommend ENERGY STAR products to friends
ENERGY STAR Sales Value
Source: 1) EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR for 2009: Analysis of 2009 CEE Household Survey. U.S. EPA, 2010. 2) ENERGY STAR Overview of 2009 Achievements. March 2010.
ENERGY STAR Qualified Room Air Conditioners Overview
ENERGY STARThe government-backed program dedicated to helping consumers save money and protect the environment through superior
energy efficiency. Look for the ENERGY STAR label on qualified room air conditioners.
ENERGY STAR qualified room air conditioners:• Exceed minimum federal standards for energy efficiency by at least 10%• Save consumers $60 over the lifetime of the unit, on average*• Feature high-efficiency fan motors and advanced compressors that use less energy and are quieter than conventional
models• Help prevent climate change by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants
• d5Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program
*Savings will vary depending upon climate and A/C usage.
ENERGY STAR QualifiedRoom Air Conditioners Criteria
ENERGY STAR qualified room air conditioners use about 10% less energy than conventional models due to features like:•High-efficiency fan motors – use less energy to circulate the air and produce less noise•Timers – included in many models so that units only run when needed•Advanced compressors – draw in more heat from the air into the coils than conventional models, saving the energy required to compress the refrigerant.•Heat transfer surfaces•Improved insulation
6Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program
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• Room air conditioners that have earned the ENERGY STAR use about 10% less energy than conventional models
• For most Americans, this could mean savings of more than $60 over the lifetime of the unit*--in hotter climates where A/C is used more, savings will be even greater
ENERGY STAR qualified products use less energy and cost less to operate resulting in:
Saving Energy = Saving Money
Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program*Savings will vary depending on climate and A/C usage.
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Lifetime Savings of ENERGY STAR Qualified Room Air Conditioners*
ENERGY STAR QualifiedRoom Air Conditioners Savings
Source: U.S. Department of Energy*Lifetime savings are weighted according to regional cooling hours and electric rates
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Saving Energy HelpsProtect the Environment
Did you know?
If every room air conditioner sold in 2010 had earned the ENERGY STAR, it would prevent 900 million pounds of greenhouse gas emissions annually, equivalent to the emissions from 80,000 cars
Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program
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Why Buy ENERGY STAR?
High quality performance
ENERGY STAR qualified room air conditioners operate more efficiently than conventional models and offer quality features such as high-efficiency motors, advanced compressors, and improved insulation. Timers, on some models, yield even greater energy savings.
Save money without sacrifice Replacing two 10-year old room air conditioners with ENERGY STAR qualified models will save the average American $50 a year on energy costs. Those who live in hotter climates will save even more.
Source: U.S. Environmental Protection Agency (EPA) ENERGY STAR Program
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Trusted brands like these…
• Electrolux• Fedders• GE• Haier
[Customize as appropriate]
ENERGY STAR Room Air Conditioner Brands
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Find Rebates in Your Area
Database for Incentives & Joint Marketing Exchange (DIME)
• Help your customers save even more
• Visit www.energystar.gov/DIME to find:– Appliance rebates in your area– Incentive amounts, start and end dates– Name, location, and contact information of rebate sponsors
• Retailers and manufacturers can also:– Connect to local energy efficiency program sponsors (e.g., utilities)– Find joint ENERGY STAR promotional and marketing opportunities– Promote your program! Contact your ENERGY STAR partner
account rep or e-mail [email protected].
Disclaimer: EPA and DOE do not provide financial incentives for promoting or purchasing ENERGY STAR qualified products. This tool is provided as a courtesy to share information with partners on the financial incentives available from utilities and other energy-efficiency program sponsors. Please direct your questions and comments about these incentives to the requesting organization or sponsor.
ENERGY STAR as Your Sales Partner
Create Business Value• Differentiation– Arm your staff with knowledge– Provide your customers products
of choice• Grow your customer base– Attract and retain customers– Help your customers save money
and watch them keep coming back
Create Social Value• Reducing energy use helps
decelerate climate change by preventing greenhouse gas emissions
• Lower energy bills for your customers
• Boost your brand’s environmental image
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Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits.
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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout four main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors, and buildings/plants.
Benefits:• EASY: Access to all ENERGY STAR training materials and resources on your own.
• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
• RELEVANT: A location for collaboration and idea exchange with other partners.
To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training
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Questions
For questions about ENERGY STAR qualified room air conditioners:•Write to [email protected] •Call (888) STAR-YES
For additional information about room air cleaners including: •Qualified products lists•Special offers•Savings calculators
Visit: www.energystar.gov/roomac