ENERGY STAR®

SALES ASSOCIATE TRAINING

Light Fixtures

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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In 2010 alone, Americans—with the help of ENERGY STAR—saved nearly $18 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles.

Consumer awareness and desire for efficiency savings is highMore than 40% of U.S. households knowingly purchased an ENERGY STAR-labeled product in the past year. Of these purchasers:

•About 75% report the label as influential in their purchasing decision.

•About 80% report they are likely to recommend products that have earned the ENERGY STAR to friends.

– 29% of these households reported they were "extremely" likely to recommend ENERGY STAR-labeled products.

ENERGY STAR Sales Value

Source: 1) ENERGY STAR Overview of 2010 Achievements, March 2011. 2) EPA Office of Air and Radiation, Climate Protection Partnerships Division . National Awareness of ENERGY STAR for 2010: Analysis of 2010 CEE Household Survey. U.S. EPA, 2011.

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Why Buy ENERGY STAR?

Save energy• ENERGY STAR qualified light fixtures use about 75% less

energy & produce about 75% less heat than traditional models using incandescent light bulbs

High quality performance • ENERGY STAR qualified light fixtures are designed around

the light source, which:– Distributes light more efficiently than other fixtures– Provides the right fit so the bulb hides easily behind the

fixture glass

Save without sacrifice• Qualified light fixtures are available in hundreds of decorative styles—including

portable and hard-wired options• Some models feature dimming, automatic daylight shut-off, and motion sensors

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ENERGY STAR Light Fixtures

• ENERGY STAR qualified fixtures offer various styles and energy-efficient light sources:

― Choose from fixtures that have Compact Fluorescent light bulbs (CFLs) or Light-Emitting Diodes (LEDs).

• Qualified fixtures distribute light more efficiently and effectively—with custom design around the efficient light source to get the best performance

• Qualified fixtures last 10-35 times longer and come with a manufacturer-backed warranty of at least two years.

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ENERGY STAR Light Fixture Applications

Outdoor yard, walkway, facade lighting

Portableliving, bedroom,home office

Close-to-Ceilinghallways, kitchens, baths

Wall Mountedbaths, living

Recessed living, kitchen, hallway

Hanging Fixturesfoyer, dining, kitchen

ENERGY STAR Luminaires Specification

• Combines existing Residential Light Fixtures (fluorescent and halogen) and Solid-State Lighting Luminaires (LED) specifications– Finalized February 2011– Effective April 1, 2012

• Visit www.energystar.gov/luminaires to:– View each stage of the criteria’s development– View comments on each draft– Download the final specification

• For more information on the fixture program including the list of qualified products, please visit www.energystar.gov/lightfixtures

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ENERGY STAR Light Fixture Design

Benefits of a qualified light fixture design:

• Designed for the light source:

– Correctly-sized bulb or integrated LEDs• No bulb sticking out below/above glass

– Appropriate type of glass • Frosted or opaque glass hides source

– Better distribution of light • No hotspots

• Easily-serviceable– The ballast and light sources are designed to

be easily accessible if the fixture needs servicing

ENERGY STAR Light Fixture Benefits

• Use less energy = lower utility bills• Excellent color rendering = colors look

natural• Long life “dedicated” energy efficient

socket or light source = no bulb changing• Electronic ballast = flicker-free; no hum or

buzz• 2- to 3-year minimum warranty = customer

security• Instant-on = customer satisfaction• Third Party Certification = quality control

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X

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100% Electricity

5 Watts Light[40%]

8 Watts Heat[60%]

100% Electricity

6 Watts Light[10%]

54 Watts Heat[90%]

13 Watt CFL

60 Watt

Incandescent

ENERGY STAR Light Fixtures: Less Heat, More Light

ENERGY STAR qualified light fixtures use light sources that generate significantly less heat and distribute light more efficiently than standard incandescent bulbs.

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The CFLs in an ENERGY STAR qualified light fixture only need to be changed once every 7 years on average, compared with an annual ladder-climb for incandescent light bulbs.

ENERGY STAR Light Fixtures: Longer Life

ENERGY STAR qualified LED light fixtures last at least 25 times longer than a standard fixture with an incandescent bulb.

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Saving Energy Helps Protect the Environment

FACT:

If every American home replaced their five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models, we would save close to $8 billion each year in energy costs, and prevent the greenhouse gases equivalent to the emissions from nearly 10 million cars.

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Saving Energy = Saving Money

• Replacing a home’s five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models can save $70 a year in electricity costs.

• The amount saved in energy costs throughout the product’s lifetime

more than makes up for any difference in the initial fixture cost.

ENERGY STAR qualified products use less energy and cost less to operate resulting in:

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Why Offer ENERGY STAR Qualified Fixtures?

• Benefits for the Home Builder:– Distinguish your homes from your competitors

– Consumers increasingly value environmentally responsible options

– Energy efficient lighting is environmentally responsible

– Free marketing tools available from ENERGY STAR

– Offer environmentally responsible options to improve your company’s image

Satco/NUVO LightingEmpire Collection

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Why Offer ENERGY STAR Qualified Fixtures? (continued)

Benefits for the Home Owner:– 75% energy savings over incandescent: one of

the few upgrades that pays for itself and creates a positive cash flow

– Reduced greenhouse gas emissions through energy efficient lighting

– Light sources last 7 to 22 years with average use: fewer bulb changes, greater convenience

– Fixtures generate 75% less heat, keeping occupants cool and reducing HVAC needs

– Fixtures meet ENERGY STAR guidelines for quality, not just efficiency

– Two- to three-year minimum warranty provides additional peace of mind

American Fluorescent WYP Series

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• Create Business Value– More than 80 percent of American households:

• Recognize the ENERGY STAR label. • Have a high or general understanding of the ENERGY STAR label.

– Differentiate your organization: • Arm your staff with knowledge• Provide your customers products of choice

• Create Social Value– Decelerate climate change by preventing greenhouse gas emissions by

reducing energy use with ENERGY STAR qualified products– Lower energy bills for consumers and businesses– Boost your brand’s environmental image

ENERGY STAR As Your Sales Partner

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ENERGY STARLight Fixtures Overview

ENERGY STAR:The government-backed program dedicated to helping consumers save money and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified light fixtures and bulbs.

ENERGY STAR Qualified Light Fixtures:• Designed around compact fluorescent light sources for improved performance• Use about 75% less energy than standard incandescent lighting• Qualified fixtures and bulbs produce 75% less heat than standard incandescent lighting—reducing home cooling demands • Light sources that last 7–22 years on average• Carry a minimum two- to three-year warranty• Are available in hundreds of decorative styles

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout three main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits• EASY: Access to all ENERGY STAR training materials and resources on your own

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services

• RELEVANT: A location for collaboration and idea exchange with other partners

To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training