energy policy 2.0:designing sustainable behavior for energy efficiency
TRANSCRIPT
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Energy Policy 2.0designing behavioral changes
for energy efficiency
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connecting energy talents
innovate for climate and sustainability
push the energy frontier
empower energy innovators
spread the story
connect the change-makers
Greencubator`s mission is to nurture belief in new energy opportunities, progressive for humanity and environment
www.greencubator.info
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connecting energy talents promoting sustainable innovations
We are Greencubator!
the platform for
Listed among the TOP10 social initiatives-2013 by «Ukrainska Pravda» and «The Insider»
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What we do?2 Ukrainian green startups presented themselves at CeBIT as a result of Greencubator - CODE_n cooperation
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Media coverage
Impact: energy innovators! TeslaCamp invites you to join energy innovations fun
3 TeslaCamp 3 teams become finalists of RockStart Accelerator Smart Energy program (out of 120 contestants)
œš‘“›⁸best energy startup’”⁹ at IBM Mentors Kay, winner at hack4good
now resident in RockStart Accelerator
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Focus areas
social innovations entrepreneurship education media
Behavioral changes for energy efficiency and waste minimization
Sustainable Media School for journalists and bloggers
Local economies development
Energy Efficient Universities
Incubators development
Lectures of leaders in green entrepreneurship
Communities empowerment
Energyinnovations hackathon Curricula
development
International cooperation
Joint media projects
Green content: video and text !for syndication by Ukrainian media
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Energy Policy 2.0where to start?
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Renewables?
Renewables?
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Externalities
Externalities /
Environmental footprint?
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This is how our building look in thermal cameras … separatist allies
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Extraction Generation Distribution Consumption
Aren’t you forgetting something?
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Агітплакати
An average energy efficiency promo for consumers
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Why nobody gives a damn?!
Aliens, predators, oligarchs?Who’s guilty?
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Geometry vs. physics!
No financial returns!
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People hate saving energy !
but they love saving money
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They are actually saving … brain energy
!
Have you ever tried quitting smoking?
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Brain
is the center of energy efficiency ecosystem
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Energy Policy 2.0• Consumer-driven
• Consumer-driving
• Consumer-engaging
• Interactive
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People can be a powerful change agent
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Hippies as drivers of energy revolution
They revolted agains huge utilities
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Advertising is not enough
!
Behavioral design rules!
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If you are not shaping the behavior…!
!
you are not shaping the market*! (actually, you are missing it)
* If you got this presentation through Facebook, Mark Zuckerberg did a nice job shaping your behavior :)
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Energy Policy 2.0!
People are
WatchdogsAdvocates Investors
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Investors? What investors? !
Our people are poor, lazy and apathetic!*
!!
*a major stereotype
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An average car!
20 years passed
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An average heating control!
20 years passed
!
Yes, it’s fortochka, baby!
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There are some advantages!
of ancient technologies
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But some things have to go!
go away, go south, live in our memories
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People love being cool even more than saving money!
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Add feedback loop!
financial! People love saving money!
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Build smart networks!
I even dare to say «Smart Grid»
«This Internet thingy is highly insecure and
easily hackable»
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Smart ads! !
This works!
!
Yes, energy is warfare too
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Financial tools!
Money fuel the change
Consumprion-based invoicing
Credits & interest rates coverage
Funding energy-audits and renovation
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Things to stop!
Worst enemies are well-knows
Punishing energy-efficiency
Sticking to inefficiencies
Feeding monopolies
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Behavioral tools!
there are things to stop and things to launch
!
Key tools
Peer pressureGamification Engagement
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People power!
Enabling collaboration and upstream generation
Empowering communities
Enabling small-scale generation
Grid access to new players
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Energy innovations!
Worst enemies are well-knows
Energy apps
Consumer networks IT for energy
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Energy sector capitalization!
Market cap of sector is better then losses of NaftoGaz
New business
ideas
Capitalization growth for energy sector
Investments attraction
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Converting peer pressure into savings
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Recyble Bank
Monetizing sustainable behavior
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Mosaic: Crowd-investing solar energy
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World`s largest crowdsourcing project proves - change is possible!
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!
!
Roman Zinchenko +380 67 4492876 [email protected] !
!
!
!find greencubator at
We are open for cooperation!