energy north 2014 conference at eden court inverness
TRANSCRIPT
Social Media
Excellent business tool or waste of time?
What is Social Media?
People having conversations
with friends, family, colleagues
Now we can have conversations online too!
We can now share our personal experiences
Do you know what people are saying?
Video time!
14% vs 78%
Marketing vs Recommendations
Social media a business tool
• The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company
• We want to hear what our customers have to say
• Our customers feel connected and engaged with the company
Be where your customers are
Personal profile vs Business page
Friends vs Likes
Any organisation can promote
themselves through Facebook
Web site integration
SEO and Recommendations
Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely powerful tool
• Easy to find local customers
• What do people write about your product or service
Thank you!
• Rene Looper - Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/renelooper