energy drinks

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Page 1: Energy drinks

Beverages that contain caffeine in combination with other ingredients such as taurine guarana and B vitamins and are purported to provide its consumers with extra energy

Energy drinks are supposed to do just what the name implies -- give you an extra burst of energy As it turns out most of that energy comes from two main ingredients sugar and caffeine

Energy drinks became popular in Asia long before they reached the United States In 1962 Japanese pharmaceutical company Taisho released its Lipovitan D drink It was designed to help employees work hard well into the night Lipovitan D contains taurine the same ingredient found in many of todays energy drinks The very first energy drink to reach the United States wasnt really an energy drink at all -- it was more of a hyped-up soft drink called Jolt Cola The jolt in the cola was a lot of added sugar and caffeine and was introduced in the 1980s

SportsEnergy drink brand Caffeine(milligrams)

AMP Tall Boy Energy Drink 16 ounces (oz) 143

Enviga 12 oz 100

Full Throttle 16 oz 144

Full Throttle Fury 16 oz 144

Monster Energy 16 oz 160

No Name (formerly known as Cocaine) 84 oz 280

Red Bull 83 oz 76

Rockstar 16 oz 160

SoBe Adrenaline Rush 16 oz 152

SoBe No Fear 16 oz 174

Vault 8 oz 47

Red Bull TMServing Size83 fl oz canCaffeine 80 mgEquivalent to~frac34 cup of coffee

1048708 ~1 frac34 cans of Diet Coke

Full ThrottleServing Size16 fl oz canCaffeine144 mgEquivalent to~1 frac12 cup of coffee~3 cans of Diet Coke

Rock Star Energy DrinkServing Size16 fl oz canCaffeine160 mg Equivalent togt 1 frac12 cup of coffee gtfrac12 cans of Diet Coke

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 2: Energy drinks

Energy drinks are supposed to do just what the name implies -- give you an extra burst of energy As it turns out most of that energy comes from two main ingredients sugar and caffeine

Energy drinks became popular in Asia long before they reached the United States In 1962 Japanese pharmaceutical company Taisho released its Lipovitan D drink It was designed to help employees work hard well into the night Lipovitan D contains taurine the same ingredient found in many of todays energy drinks The very first energy drink to reach the United States wasnt really an energy drink at all -- it was more of a hyped-up soft drink called Jolt Cola The jolt in the cola was a lot of added sugar and caffeine and was introduced in the 1980s

SportsEnergy drink brand Caffeine(milligrams)

AMP Tall Boy Energy Drink 16 ounces (oz) 143

Enviga 12 oz 100

Full Throttle 16 oz 144

Full Throttle Fury 16 oz 144

Monster Energy 16 oz 160

No Name (formerly known as Cocaine) 84 oz 280

Red Bull 83 oz 76

Rockstar 16 oz 160

SoBe Adrenaline Rush 16 oz 152

SoBe No Fear 16 oz 174

Vault 8 oz 47

Red Bull TMServing Size83 fl oz canCaffeine 80 mgEquivalent to~frac34 cup of coffee

1048708 ~1 frac34 cans of Diet Coke

Full ThrottleServing Size16 fl oz canCaffeine144 mgEquivalent to~1 frac12 cup of coffee~3 cans of Diet Coke

Rock Star Energy DrinkServing Size16 fl oz canCaffeine160 mg Equivalent togt 1 frac12 cup of coffee gtfrac12 cans of Diet Coke

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 3: Energy drinks

Energy drinks became popular in Asia long before they reached the United States In 1962 Japanese pharmaceutical company Taisho released its Lipovitan D drink It was designed to help employees work hard well into the night Lipovitan D contains taurine the same ingredient found in many of todays energy drinks The very first energy drink to reach the United States wasnt really an energy drink at all -- it was more of a hyped-up soft drink called Jolt Cola The jolt in the cola was a lot of added sugar and caffeine and was introduced in the 1980s

SportsEnergy drink brand Caffeine(milligrams)

AMP Tall Boy Energy Drink 16 ounces (oz) 143

Enviga 12 oz 100

Full Throttle 16 oz 144

Full Throttle Fury 16 oz 144

Monster Energy 16 oz 160

No Name (formerly known as Cocaine) 84 oz 280

Red Bull 83 oz 76

Rockstar 16 oz 160

SoBe Adrenaline Rush 16 oz 152

SoBe No Fear 16 oz 174

Vault 8 oz 47

Red Bull TMServing Size83 fl oz canCaffeine 80 mgEquivalent to~frac34 cup of coffee

1048708 ~1 frac34 cans of Diet Coke

Full ThrottleServing Size16 fl oz canCaffeine144 mgEquivalent to~1 frac12 cup of coffee~3 cans of Diet Coke

Rock Star Energy DrinkServing Size16 fl oz canCaffeine160 mg Equivalent togt 1 frac12 cup of coffee gtfrac12 cans of Diet Coke

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 4: Energy drinks

SportsEnergy drink brand Caffeine(milligrams)

AMP Tall Boy Energy Drink 16 ounces (oz) 143

Enviga 12 oz 100

Full Throttle 16 oz 144

Full Throttle Fury 16 oz 144

Monster Energy 16 oz 160

No Name (formerly known as Cocaine) 84 oz 280

Red Bull 83 oz 76

Rockstar 16 oz 160

SoBe Adrenaline Rush 16 oz 152

SoBe No Fear 16 oz 174

Vault 8 oz 47

Red Bull TMServing Size83 fl oz canCaffeine 80 mgEquivalent to~frac34 cup of coffee

1048708 ~1 frac34 cans of Diet Coke

Full ThrottleServing Size16 fl oz canCaffeine144 mgEquivalent to~1 frac12 cup of coffee~3 cans of Diet Coke

Rock Star Energy DrinkServing Size16 fl oz canCaffeine160 mg Equivalent togt 1 frac12 cup of coffee gtfrac12 cans of Diet Coke

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 5: Energy drinks

Red Bull TMServing Size83 fl oz canCaffeine 80 mgEquivalent to~frac34 cup of coffee

1048708 ~1 frac34 cans of Diet Coke

Full ThrottleServing Size16 fl oz canCaffeine144 mgEquivalent to~1 frac12 cup of coffee~3 cans of Diet Coke

Rock Star Energy DrinkServing Size16 fl oz canCaffeine160 mg Equivalent togt 1 frac12 cup of coffee gtfrac12 cans of Diet Coke

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 6: Energy drinks

Currently thought to be the second highest growth sector of the soft drink industry- $57 billion dollar industry- Sales of energy drinks have increased 50 each year since 2001 (total of 516 increase from 2001-2006) - Sales are projected to reach $5 billion in 2007- 6th largest category in the beverage market

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp

Page 7: Energy drinks

httpwwwrockstar69com

httpwwwmonsterenergycom

httpwwwdrinkvaultcomvault_videojsp

httpwwwredbullusacom

httpwwwdrinkcocainecomdefaultphp