energize corvallis is dedicated to helping corvallis ... · lots of time and money. • telling...
TRANSCRIPT
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Energize Corvallis is dedicated to helping Corvallis become
one of the most energy efficient, climate-friendly
communities in the nation.
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Communities Take Charge
• Program design
• Lesson learned
• Program results
• Replication plans
• Resources for you
Action 38: Remove extra
weight from your car to get
better gas millage
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Program Design
• Behavior change
• Knowledge of action
strategies: 70 Things You
Can Do to Save Energy
• Sense of competence
• Commitment technique
De Young, 2000; Hines et al., 1986-87; McKenzie-Mohr, 2000; Tribbia, 2007
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Communities Take Charge
Choose three energy-saving actions to try for
one month.
At the end of the month, tell us how it went, and we’ll add your savings to the
Corvallis total.
Win! You’ll be entered in a raffle prize and
receive a coupon card for local businesses.
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Join Online
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Shop for Your Energy-Saving Actions
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Browse Over 70 Actions
Find out more
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Fill Up Your Cart then Check Out
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Join in Person
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Neighborhood Canvassing
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Over 10,000 volunteer
hours
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Communities Take Charge
Choose three energy-saving actions to try for
one month.
At the end of the month, tell us how it went, and we’ll add your savings to the
Corvallis total.
Win! You’ll be entered in a raffle prize and
receive a coupon card for local businesses.
![Page 14: Energize Corvallis is dedicated to helping Corvallis ... · lots of time and money. • Telling people about the program in person increased enrollment. • Promoting the program](https://reader034.vdocuments.mx/reader034/viewer/2022052003/60164a67db266a1cf733be96/html5/thumbnails/14.jpg)
Tell Us
Participants receive a series of emails:
1. Registration day: Welcome and list of actions
1. Two weeks later: Reminder of actions
1. Two weeks later: Email asking them to report back on how successful they were are completing each of their actions with a link to a customized survey
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Join Communities Take Charge
Choose three energy-saving actions to try for
one month.
At the end of the month, tell us how it went, and we’ll add your savings to the
Corvallis total.
Win! You’ll be entered in a raffle prize and
receive a coupon card for local businesses.
![Page 16: Energize Corvallis is dedicated to helping Corvallis ... · lots of time and money. • Telling people about the program in person increased enrollment. • Promoting the program](https://reader034.vdocuments.mx/reader034/viewer/2022052003/60164a67db266a1cf733be96/html5/thumbnails/16.jpg)
Win!
Tell us about your energy-saving actions in
four weeks, and great things happen:
• You’ll receive a Take Charge Coupon Card featuring local businesses.
• You’ll be entered in a raffle for over $1,000 in prizes.
• We’ll add your energy savings to the Corvallis total.
• You’ll help us create a climate showcase community.
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Program Design: Lessons Learned
• Developing a website and calculations for individual actions takes lots of time and money.
• Telling people about the program in person increased enrollment.
• Promoting the program at established community events increased outreach without a lot of staff time.
• Incentives Matter – 50% completion rate with coupon card
– 80% completion rate with extra credit/assignment
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Results
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Participants saved over 30,693,055 pounds CO2e.
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Replication Plans
• Communities Take Charge website available to
cities and organizations
• Campuses Take Charge website available to other
universities
• Classrooms Take Charge
• Adding new categories of environmental actions
(e.g., eating local food, reducing waste, reducing
water use, etc.)
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Resources for You
• CO2 calculation for each action on our website
• PDF of our restaurant-style menu
• Canvasser script and tips
• Sign-up to be the first to find out when the website is
available for your community or organization
• Call me!
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Carly Lettero
Director, Energize Corvallis, Corvallis Environmental Center
(541) 753-9211