endomondo af christian birk, endomondo
DESCRIPTION
Oplægget blev holdt ved InfinIT-arrangementet "Temadag om IT-tjenester, der passer - i Danmark og Kina", der blev afholdt den 23. marts 2010. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/platformsuafhaengige_applikationer.htmTRANSCRIPT
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We will make your
sports experience
more fun!
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• Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities
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• Flexibility is an
important factor
• Use of technology
• Trend towards spending
more time within
communities
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Source: The Danes’ Sports Habits 2007, Danish Institute for Sports Studies
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• Flexibility is an important
factor
• Use of technology
• Trend towards spending
more time within
communities
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6
Historically, technology within the sports industry is somewhat absent
Source: nba.com; iaaf.org; apple.com; audi.com; samsung.com; mg.com
1970
’s2010
Major changes in general technology Minor changes in sports
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Mobile phones will be the most important media platform of our time
Mobile vs. TV penetration by region 2000-2008
% T
V p
enetr
ation
% mobile penetration
G7
CIS
Mideast
East Asia
South Asia
Africa
Source: The promise of ubiquity; Portio research
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• Flexibility is an important
factor
• Use of technology
• Trend towards
spending more time
within communities
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Clear Internet trend towards spending more time on communities and
within communities, on more specialized sites
Examples
Pageviews in US*
Billions, percent
~140
2006
~150
2007
100% =
Search
Commerce
Community
Communications
Content
~95
2005
* Amongst top 100 websites in the US
Source: www.compete.com
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Virtual communities are all over the place....
Community landscapeS
ize
, m
illi
on
us
ers
Friends Dating Cultural Gaming
& videos
Sports Virtual
life
Profes-
sional
10
-25
25
-50
50
-10
01
00
+
The value
is in the
vertical
Primary focus
Source: Press and general internet search
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..and they offer real value to their users
Source: Endomondo analysis
Consumer value add
• Makes it easy to stay in touch and
keep yourself updated on
especially your casual contacts
Flickr
• Makes it easy to share
photos/experiences with the world
YouTube
• Makes it easy to video broadcast
your life and share it with the world
• Makes it easy to follow people’s
status updates
Common denominator
Fundamentally, they
provide a services that
get better the more
people that use them
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The Endomondo user
wants...
• to be more active
• flexibility
• social interaction
• to be identified as
being active
motivated to be
active,...
... through user-
generated
competitions...
...and ability to
broadcast his or her
performance
Endomondo makes the
individual more...
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Endomondo works on following devices:
- Phones running on Symbian (e.g., Nokia)
- Phones running on Windows (e.g., HTC)
- Phones running on Android (e.g., HTC)
- iPhone
- Sony Ericsson phones (Symbian & Java app.)
- Nokia S40 phones (Java)
- GARMIN watches
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Sdfsdfsdf
Sdfsdf
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Can we activate both
active and inactive
people by using a
mobile device?
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RESULTS FROM PILOT
Endomondo engages both inactive and active people, men and womenPhysical activity per week, hours
Change
+28%
+13%
+148%
+25%
+30%
Before the project Throughout the project
120 employees at The Copenhagen Municipality had access to Endomondo for three months
Both active and inactive participants increased physical activity level - inactive by factor 2,5
Note: Based on a project with The Copenhagen Municipality in fall, 2008.
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Source: http://www.flickr.com/photos/matisok/75144313/
Contact:
Christian Birk, co-founder
p: +45 2219 3737
Welcome to sign up at
www.endomondo.com