endless business possibilities of big data
TRANSCRIPT
![Page 1: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/1.jpg)
Use this title slide only with an image
The Endless Business Possibilities of Big DataTimo Elliott, Global Innovation Evangelist, SAP @timoelliott
![Page 2: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/2.jpg)
Big Data Is…
![Page 3: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/3.jpg)
Process dataHuman data
Machine data
![Page 4: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/4.jpg)
© 2014 SAP AG. All rights reserved. 4Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
Unstructured50TB
Semi-structured2 TB
Structured12 TB
Only
12%used today
Average data volume per company
9 TB 75 TB
0.6 TB 5 TB
4 TB 50 TB
SMBs: LEs:
Base: 634 business intelligence users and planners
Companies don’t use most of their data
![Page 5: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/5.jpg)
© 2014 SAP AG. All rights reserved. 5
Big Data is at Peak of Inflated Expectations…
Source: Gartner
![Page 6: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/6.jpg)
© 2014 SAP AG. All rights reserved. 6
Benefits from Big Data Initiatives
Source: Information Difference Research Study: “Big Data Revealed”
1. “DON’T KNOW” (51%)
2. Identified new business opportunities (31%)
3. Improved operational efficiency (11%)
4. More reliable decision making (9%)
5. Identified new product opportunities (6%)
![Page 7: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/7.jpg)
Back To The Future…
Petabytes
DataScientists
+ IoT
Big Data
![Page 8: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/8.jpg)
Descriptive:What happened?
Diagnostic:Why did it happen?
Predictive:What will happen?
Prescriptive:How can we make it happen?
Taking Analytics To The Next Level
Inertia
Comfort level
Low-hanging fruit
Common tools
Low skills required
Little data needed
Limited data or app integration required
Lack of experience
Scary “black box” algorithms
Challenging problems
Sophisticated tools and techniques
Data science and big data skills
High volume, velocity, variety data
Significant data and/or application integration
![Page 9: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/9.jpg)
cloud
data
mobileMORE!
sensorsspeed
social
There’s Been An Explosion of New Technology
![Page 10: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/10.jpg)
10
Big Data Discovery =
Big DataData DiscoveryData Science
Gartner Strategic Planning Assumption: By 2017, Big Data Discovery Will Evolve Into a Distinct Market Category
![Page 11: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/11.jpg)
Big Data Discovery
• Volume, velocity, or variety of data
• Potential business impact
• Difficult to implement• Potentially expensive• Lack of skills available
• Ease of use• Agility and flexibility• Time-to-results• Installed user base
• Complexity of analysis
• Potential impact• Range of tools• Smart algorithms• Difficult to implement• Slow and complex• Narrow focus of
analysis
• Limited depth of information exploration
• Low complexity of analysis
BIGDATA
DATASCIENCE
DATADISCOVERY
![Page 12: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/12.jpg)
Big Data Discovery
• Simpler to use than data science
• Accessible to a wider range of users
• Broad range of data manipulation features
• Able to handle new types of data sources
• With adequate performance for big data
BIG DATA
DISCOVERY
![Page 13: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/13.jpg)
Potential impact per user
Potential user base
The Rise of the Citizen Data Scientist
Business analyst
Data scientist
Citizen data scientist
![Page 14: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/14.jpg)
Big Data Discovery From SAP
Big Data
Discovery
SAP HANA (+ Hadoop etc.)
SAP Predictive Analytics 2.0
SAP Lumira
![Page 15: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/15.jpg)
Big Data Discovery From SAP
DEMOBIG DATA
DISCOVERY
![Page 16: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/16.jpg)
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
From Technology to Simple Business Innovation
SIMPLE
![Page 17: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/17.jpg)
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
Key Areas of Opportunity
![Page 18: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/18.jpg)
CUSTOMERENGAGEMENT
![Page 19: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/19.jpg)
Reinvent Luxury Service
![Page 20: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/20.jpg)
20© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Burberry
The benefits of the SAP HANA platform are significant with a hugely simplified footprint.
We’re putting the whole business on the SAP HANA Enterprise cloud ”
“
![Page 21: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/21.jpg)
© 2014 SAP AG. All rights reserved. 21
Listening to Customers
![Page 22: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/22.jpg)
© 2014 SAP AG. All rights reserved. 22
Improving Customers LivesCombine structured and unstructured data for
complaint handling and patient experience reporting
“The improved information flow allows Medtronic to address product performance issues efficiently, accurately, and effectively and to detect trends at an earlier stage.”
![Page 23: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/23.jpg)
New Products & Services
![Page 24: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/24.jpg)
Connected Cars
![Page 26: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/26.jpg)
National Hockey League
![Page 27: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/27.jpg)
EMPLOYEEEMPOWERMENT
![Page 28: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/28.jpg)
Empowering Individual Performance
![Page 29: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/29.jpg)
University of Kentucky“Saving 1% in Student Retention can save my University’s bottom line $1M a year”
![Page 30: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/30.jpg)
Empowering Employees
![Page 31: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/31.jpg)
Predictive HR? : Employee Will Leave Within 12 Months
![Page 32: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/32.jpg)
RESOURCEOPTIMIZATION
![Page 33: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/33.jpg)
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Unilever
“if we knew then what we know now, we would have started deploying SAP HANA much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started”
Marc Béchet, VP Global IT ERP, Unilever
![Page 34: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/34.jpg)
Textile Rubber & Chemical Company500 Employees, 4 internal IT staffBusiness Suite on HANA
Why in-memory? Because it simplified our IT Landscape
In 5 minutes we could see more information than we could in the last 7 months ”
“
![Page 35: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/35.jpg)
Internet of Things
![Page 36: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/36.jpg)
Sensors Enable New Processes and Applications
Weissbeerger Beverage Analytics
![Page 37: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/37.jpg)
Transport For London
![Page 38: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/38.jpg)
Smart Washrooms
![Page 39: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/39.jpg)
Networked Crane Safety
![Page 40: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/40.jpg)
The Datification of Truck Tires
![Page 41: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/41.jpg)
© 2014 SAP AG. All rights reserved. 41
Aggregate Insights
![Page 42: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/42.jpg)
Kaeser Compressor
“Our predictive maintenance solution has enabled us to proactively attend to maintenance needs and
increase service levels for customers“
![Page 43: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/43.jpg)
Drones
![Page 44: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/44.jpg)
Predictive Maintenance
DEMO
![Page 45: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/45.jpg)
NETWORKEDECONOMY
![Page 46: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/46.jpg)
Networked Economy: The Next Economic Revolution
All figures are in Trillions; 1990 international dollars; Source: Department of Economics, UC Berkeley, BAIN 8 MacroTrends Brief.
1850
Industrial economy
$0.36T
IT economy
1970
$12.10T
1990
Internet economy
$27.50T
2020
Networked economy
$90.0TGrossworld
product
![Page 47: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/47.jpg)
Information Ecosystems
47
![Page 48: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/48.jpg)
CONCLUSION
![Page 49: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/49.jpg)
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
Let us work with you to help you run better
![Page 50: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/50.jpg)
Packaged Applications
![Page 51: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/51.jpg)
© 2014 SAP AG. All rights reserved. 51
DESIGNTHINKING
![Page 52: Endless Business Possibilities of Big Data](https://reader034.vdocuments.mx/reader034/viewer/2022052606/58ef1aeb1a28ab9f2d8b461b/html5/thumbnails/52.jpg)
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you!
@timoelliott