Business value matters

Corporate Overview

2013

Contents

• Introduction• Service Offerings• Clients• Capabilities

– Investments, People– Processes, methodologies– CoEs, Solutions, IPs– Eco system - industry,

institutions, Channels, Partners

• Flexibility – Engagement, Pricing, Delivery

models

• Focus• Case studies

Introduction

What does Endhai mean?

Endhai (in Tamil) means father, signifies a collection of one's inherited experience; Experience with rich knowledge and practical wisdom;  Experience that helps in right solutions for businesses. Endhai also means "cosmic father", a universal concept.

A professionally managed, value based Organization, headquartered in Madurai, India;

operating across the globe

Partnered with Technology giants like SAP, Ramco offering truly measurable services

Leadership in Enterprise Solutions with 40+ Clients, 1000+ Enterprise users

Headed by professionals with huge global experience from top IT companies

Pioneering “Rural-Plural” model, a proud rural-player with global standards

Core Values

Think value for Clients

Enable agility and competitiveness

Social transformation using Rural empowerment

Introduction: Journey - so far…

2007

2008

2009-10

2011

2012

2013

Founded E-Soft Solutions Solutions partner for Ramco Systems

Won 3 clients – ‘Ramco on Demand ERP’

Sprout in Cloud computing services: 20+ Clients

All India SAP Solutions partner, (EBM - Extended Business Member)Incorporated as Endhai Innovations (P) Ltd

Rolled out SAP in 12 sites; Established Endhai Centre of Excellence & Solutions lab

Launching Fru.IT, a metrics driven, IT value management solutionNew Services; New markets; India solution centre for an US client

Preferred Technology Partner for Emerging Enterprises ₹1.5 Billion revenues 1,500 resources

Vision

2015

Focus verticals

Trading, Distribution

Manufacturing

Retail

Healthcare

Services

Logistics

Education

Introduction: Leadership profile

Jeyabalan R KFounder, Managing Director & CEO

Jeyabalan has over 20 years of versatile IT experience, played Strategic and tactical roles in Business, Delivery, Operations and Building organizations.

Prior to this, he was a Global VP (Manufacturing vertical) in Mahindra Satyam, instrumental in acquiring, sustaining Fortune Global Customers in US, Europe & Asia-Pac and witnessed growth > USD 100 million from clients like Sony, Ford, Nissan, Chrysler, BD, Flextronics, Goodyear, Levi's, Unilever, M&M, Ashok Leyland, and more. Besides, he handled Enterprise Solutions for Acer Computers (SE-Asia) and a Systems Consultant with Unilever India.

Currently he is the secretary for Software Industries Development Association (SIDA), a NASSCOM affiliate. Also, he mentors various Technical universities, Institutes in South India including Kalasalingam Univ, PSYCE on Technology & Innovation

A Bachelor in Engineering from Bangalore University, Graduate Diploma in Global Business Leadership from Harvard Business School and U21Global.

Led by people who handled FG500 clients with x100$Mn businesses for Tier 1 Cos.

Introduction: Leadership profile

Muthu VelayuthamDirector & Business Head

Muthu Velayutham is part of leadership team, has 19+ years of industry experience with proven expertise in complex program / delivery / relationship management.

He has acquired rich experience in managing high value / complex SAP, Microsoft, IBM and Sun based technologies / domains.

He has internationally / domestically worked with Top Tier / Big 5 companies like IBM, Capgemini, LogicaCMG and L&T Infotech. He is a Graduate Engineer and Certified Project Management Professional, also certified in ITIL ITSM Foundation. Representative clients include Lands'End, EDS, IBM, Ford, Hyundai, Travelers Insurance, Standard Life and ING

Led by people who handled FG500 clients with x100$Mn businesses for Tier 1 Cos.

Clients: Representative List for SAP and Ramco ERP Services

Rich Client base and Delighted users

Trading, Distribution & Retail•TVS & Sons Parts-mart, Across Tamilnadu•Kapico Auto one India P Ltd, Coimbatore•SAF Holland (India), Madurai•SGJ & Sons Motors, Madurai•Jayavilas, Aruppukkottai, Madurai•Thyagaraja Automobiles, Madurai

Process Mfg•Alpha Polymers, Salem•G Plast P Ltd, Coimbatore•Derrick Monofil, Nagerkoil•Bharat Rubber, Madurai•Chandru Ruber, Madurai•Himalayan Polycards, Madurai•Anju Rubber, Madurai

Textiles & Garments•JVS Exports, Madurai•C S M Textiles, Madurai, Coimbatore•Sakthi Cords, Madurai•Peps Mattress

Engineering•BIDASS, Trichy•SACS Power Pvt Ltd, Chennai, Madurai•Lakshmi Envirotech Pvt Ltd, Cochin•Yoke Engg, Coimbatore•Venkatrama Fabricators•VNC Electrodes, Karur

Logistics•VNC Logistics, Karur

Healthcare•KGS Scans & Labs, Madurai•Mohan Nurshing Home, Madurai•Velammal Medical College (Pharmacy)

Agro and Foods•Banazrum Agro exports, Dindigul•Jupiter Lyes P Ltd, Cochin

Service Offerings: Blended Business flavor

Partners

Intellectual Property

Enable Agility and Competitiveness• Business Intelligence and Analytics services enables effective

decisions in no time• Enterprise Mobility solutions for emerging businesses on the

move

Transform Businesses• Deliver world class Enterprise Solutions like SAP, Ramco and

help transforming them as leaders in their segments• Continuously assess and provide solutions to manage the

business performance

Ensure Business Health & Collaboration• “FruIT”, an innovative Business Value management solution

for emerging enterprises• Various IT consulting and advisory framework to ensure the

emerging enterprises have right/healthy technology stack

Technology agnostic. Business Friendly. Value driven

Service Offerings: Depth and Breadth

IT Advisory and Consulting• Value Discovery and Delivery (vDaD)• Strategic Sourcing Support services (4S)• Consulting and Program management

Enterprise Solutions• ERP – SAP, Oracle, QAD, Ramco, • Business Intelligence & Data

Warehousing• Enterprise mobility solutions• SaaS, PaaS, IaaS

Application management & Outsourcing services• Application maintenance and

production support• Managed Services

Product Engineering services• Embedded Solutions• Product Testing

Focus. Comprehensiveness. Pragmatic

Capability: 8 Dimensions• SAP, Cognos, Cloud, Enterprise mobility, Embedded , VLSI

Testing, Java, Microsoft, Web TechnologiesTechnology skills

• CRM, S&D, Supply chain, Manufacturing, After Sales and Service, Finance, Human Capital Mgmt, Enterprise Asset Mgmt

Business process areas

• Retail, Manufacturing, Health care, Education, Logistics, HiTech, Services

Industry Vertical domain

• A proven process framework, undergoing certification process

Quality / Process maturity

• Led by certified PMPs, industry veterans• Project management training for employees

Service Delivery

• Client partner approach, Mapping the processes, Proactive proposals, Account management

Relationship management

• Agile / On demand resourcing with less lead times• Strong resource management network

Resource Management

• Governing committee member of NASSCOM affiliate, SIDA• Innovation partner for Kalasalingam University, PSYCE

Eco System

Skill base

Superior resource management practices || Stronger affiliates / partnership to fulfill the client needs

En-terprise So-lu-tions; 60

Application Services; 114

Consulting services; 30

Product Engi-neer-ing;

18

Service Groups

USA; 63

India - Madu-rai; 135

India - Chennai; 15

India - Banga-lore; 9

Locations

Project

man-agers;

12Project Leader / Sr

Consultant; 32

Sr De-veloper / Con-sul-

tants; 71

Develop-ers / Jr Consultant; 107

Experience Level

Flexibility in Business models (3M)

Engagement

• Joint Venture

• Exclusive partner

• Selective partner

• Offshore Solution centre

• Built-Operate-Transform

Delivery

• Collaborative Delivery

• Managed services

• Turn key / Projects

• Professional services

Pricing

• Outcome based

• Fixed price

• Time & Material

Investments: Endhai Centre of Excellence

Fru.IT (Frugal Information Technology)

Performance based IT Advisory solution

Works above technology layer,

Brings measurable business value for customers at “local” price

SAP solutions lab

Extension of Endhai’s solution capability for emerging businesses (SMB segment)

Add-On Solutions on SAP include Human Resources, Fleet management, Plant Maintenance, Sub contracting, Quality Management

Technology based Regional Support Centre for Social causes

For Non profit / Social service organizations, by composing rural High school passed outs, Girls  

Mentoring a set of fresh rural Graduates for serious, impactful roles, thereby providing opportunities for them and reducing Total Cost of Services to Customers.

A research facility with 5000Sqft inaugurated on 3rd June 2012

Presided by Madurai City Mayor, Eminent Business and Social

Leaders

To contribute “intrinsic value” to Clients, Employees and Society

To incubate world class solutions

To create better career options for aspirants

What we do?

Case studies (Representative list … not exclusive)

Integrate Avionics solutions with SAP for a European Aerospace major

Create a seamless experience between MRO (maintenance, repair and overhaul) and other business functions by bridging both systems

SAP Business upgrade and tight integration with Ramco Avionics Solution

Sustain revenues, manage Demand

For one of the leading manufacturers of Soundproof Diesel Generators, acoustic enclosures

SAP Business One roll out across multiple branches, factories and service network

Improved supply chain and agility across ecosystem

For an Industrial Services Association of Fabrication Engineering & Manufacturing units, in Trichy, (Supplier eco system for BHEL), with turnover of Rs. 50+ Crores and 419 members

SAP implementation for it’s production and sales offices

Optimize operations for Textile exporter using Cloud

Home Textiles Manufacturer & Exporter with turnover of Rs. 250+ Crores

Implementation, support of Cloud based ERP for its 4 manufacturing facilities and business units

IT portfolio consulting for a major white goods distributor

BI consulting and Cognos Tm1 implementation for an US based vendor contract management corporation

… and more.,

Details available on demand

Focus: Think Client value every time

Leverage experience, ideate and craft a right solution for each client

Communicate the benefits loud and clearly so that business adapts to it.

Unified approach to delight Clients, not just selling product licenses

Delivery

Solution

Sales

Blend domain knowledge with technology skills

Delight the Clients; Empower the Team; Owe to Society

Endhai Innovations: Beyond Business…

Endhai is building a rural based IT services group (Rural-PluralTM model)

Creating more jobs for rural graduates at home

Checking talent movement to metros and help value

creation, much cash flows for rural India

Bringing down total cost of services (TCO) for clients

Helping to promote rural economy as a whole

Responsible for Social development. Help inclusive growth for all stakeholders !

Business value matters

Thanks

SAP Endhai Value PropositionEndhai’s huge ERP experience

Top management commitment

Stronger SAP practice and Solutions Lab

Unmatchable Post Go Live Support

Best Value & Flexibility from Location advantage

About BIDASS Industrial Services Association, Thuvakudi, Trichy• Non Profit

association of Fabrication Engineering & Manufacturing units

• Turnover: Rs. 50+ Crores

• No. of Members: 419

• No. Of Branches: 4

• No of Manufacturing Plants: 2 (Oxygen and Liquid Oxygen)

Business Needs• No real time

information of Inventory, Sales and Shipments from individual branches

• Manual and duplicate data leading to slow, inefficient operations

• Inability to track & manage vehicle usage

• Difficulty in tracking and serving purchase indents from 400+ members

Solution from SAP & Endhai Innovations• Implementation

of SAP Business One ERP

• Development of web portal for Customer’s Purchase indents,

• Development of Custom Vehicle Tracking system, Regulatory compliance reports such as Annexure I & II

• Standardization of Item master & Inventory

Business Benefits• ONE SAP System

that connects all branches and operations

• Members can make Purchase indents on Web-Portal and BIDASS can serve faster

• Custom Vehicle Tracking system to track vehicles usage, cost and runs it efficiency

• Items standardized, good Inventory visibility

• SAP reports / Business Intelligence to help to run the business better

Experience: Improved supply chain and agility across ecosystem

Case Study 1: BIDASS, Thuvakudi ,Trichy

About SACS Power• One of the leading

manufacturers of Soundproof Diesel Generators, acoustic enclosures and associated with Ashok Leyland

• 65 years of manufacturing, retailing exp

• Delivering DG Sets for various industries, in the range of 20KVA to 2000KVA

• Has a manufacturing unit in Madurai, Selling in most cities of Tamilnadu, Kerala

Business Needs• Business grows due

to power situation in TN, but the current system is not scalable

• No real time information of Inventory, Sales and Shipments from any location

• Manual and duplicate data leading to slow, inefficient operations

• Top management team keeps traveling and they need an ERP to manage on the move

Solution from SAP & Endhai Innovations• Implementation of

SAP Business One ERP for its Corporate Office in Chennai, production unit in Madurai, 6 Sales and Service offices across Tamilnadu

• Standardization of Item master & Inventory

Business Benefits• SAP Business One

seamlessly integrates Corporate, Plant and all branch operations

• High visibility into the overall business and trace-ability into every single transaction

• Ability to see through the cost structures and tune the profitability and sustain the growth

• Items standardized, good Inventory visibility

• SAP reports / Business Intelligence to help to run the business better

Experience: Sustain revenues, manage Demand

Case Study 2: SACS Power, Chennai, Madurai

About JVS Export, Madurai• Home Textiles

Manufacturing Units• Turnover: Rs. 250+

Crores• No. of Customers:

30• No. Of Branches: 7• No of

Manufacturing Plants: 2 (Dying and Stretching)

• No. of Products: 50

Business Needs• Poor utilization of

raw material and over inventory

• Inability to track Subcontracted items and receipts

• Manual tracking customer orders and frequent Air cargo shipments due to last minute effort

• Unavailability of key business metrics, affected quality of decisions making

Solution from Endhai Innovations• Implementation of a

single ERP instance with all branches

• Studied and developed a custom subcontract module for their unique processes

• Development of custom reports for management and function heads

• Training, Support for 100+ users over 12 months

Business Benefits• Elimination of

redundant data capturing & manual errors

• Better tracking of Customer Orders, planned shipments and faster payment collections

• Streamlined materials management and subcontract activities

• Better Control of key business processes and quicker decisions

Experience: Optimize operations for Textile exporter using Cloud

Case Study 3:JVS Export, Madurai

Investments: Industry Centers Of Excellence

• Business Analysts Program• Functional Training• Requirement Understanding

& Value Add in Projects• Customer Interaction & PMO• Knowledge Management• Learning CDs

• Joint development approach with customer on identified problem

• Alliances with domain / technology vendors

• Solution consulting / architecting / prototyping

• Build business case / Execute solution

• Industry Experience• Solution Architecting

• Technology Specialization

• Alliance partnerships

Process ExpertsProcess ExpertsDomain ExpertsDomain Experts

• Program Management • Change Management• Best Practices

Collaborative Solution development

Collaborative Solution developmentInfuse Domain KnowledgeInfuse Domain Knowledge

CoE

• Identify common industry problems

• Prototyping of future solutions by expert team

• Alliances with domain / technology vendors

• Alliances with academic and research institutes like IIT, CMU

• Industry Specific IP creation

Industry Solution R&DIndustry Solution R&D

Technology ExpertsTechnology Experts

SAPCompetency Overview

Endhai SAP Practice: Nurturing high-end solutions

Service Management

• Process Centricity: Set of processes to receive, record, acknowledge and respond to Client service requests on time

• Client centricity: Top management reviews on end-to-end services cycle to ensure that the Clients are delighted

Implementation strengths

• Consultants with rich ERP implementation experience (40+ Clients, 1000+ ERP users)

• Implementation Consultants trained by SAP Product experts (Intense training by SAP India, Bangalore)

• Deep domain knowledge across business areas

Technical proficiency

• Businesses grow and IT needs too increase

• Having proficient technologists are important to address clients faster

• Professionals with 15+ years experience across technologies around most SAP technologies

Relationship Management

• Liaising between a growing Client and a world class product vendor like SAP is often a delicate task

• Endhai is a nationwide SAP Sales and Solution partner, can help clients effectively to manage their Application licenses

Industry domain + Business Process + Technology skills = Best Fit solutions for clients

A solid service foundation promotes Solutions and Sustainability

Endhai SAP Service Offerings

Consulting

SAP Architecture

Enterprise Data Mgmt

Enterprise BI

ESOA Roadmap

Enterprise Mobility

Enterprise Integration

FIN Consolidation/ Global COA

Balance Scorecard

Regulatory Compliance

Global Supply Chain

Business / IT Transformation/ TCO reduction

Industry Solutions & Composites

Domain Solutions

SMB Vertical Templates/ SaaS

Analytics

Version Upgrade/ Migration

Blue Printing/ Template Design

Implementation/ Template Rollouts

SAP Implementation & Global Templates

Change Mgmt/ Training

Managed Services - Hosting

Apps Enhancement & Maintenance

Apps Maintenance & Support

Testing & Automation

Monitoring/ Operations

Global Support/ Help Desk

BT, Modernization & UpgradeGlobal Consolidation/ Rationalization/ SLO

Transformation Consulting/ TCO reduction

Benefit Optimization/ Innovation

SAP Apps Development

Custom Development

SAP Strategy / Architecture/ SLO

SAP App Outsourcing

Comprehensive set of value offerings