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Endeca SIG Webinar: Oracle Commerce Overview and Update on Endeca Commerce January 22, 2014

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Endeca SIG Webinar: Oracle Commerce

Overview and Update on Endeca Commerce

January 22, 2014

Details About Today’s Webinar • Submit your questions in the Questions box on the bottom right of your screen

• Your name and questions will not be accessible to other webinar participants

• A copy of the presentation will be available after the webinar to attendees

• These slides represent the work and opinions of the presenter and OAUG

makes no representations or warranties with respect to the ideas or techniques contained in this document

Agenda • Endeca SIG and Presenter Introductions • Oracle Commerce Introduction and

Update

• Questions

Introducing Your SIG Leadership • Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum

Partner that specializes the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18 years of experience in the consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld and the Northeast Regional Higher Education Users Group (NERHEUG).

• Jeff Reid, Oracle Commerce Subcommittee Chair is the Channel Manager for RealDecoy, a professional

services firm specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide. He has over 8 years of experience with the Endeca in development, architect, and project management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle Partner Network to create and run enablement courses, travelling around the world to train partners on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery.

• Other leadership roles include:

– George Somogyi, Co-Chair – Sean Suskind, Oracle Endeca Information Discovery Subcommittee Chair – Ramesh Kumar, Oracle EBS Extensions for Endeca Subcommittee Chair – Chris Henn, Communications Chair

Important SIG News • Endeca SIG meeting at COLLABORATE

– Session ID: 15332 – April 7th, 2:10 – 3:10 PM, Level 3, San Polo – 3506

• Additional Webinars – EBS Extensions Supply Chain Management “Deep

Dive” February 26th, 1:30 PM PST

Introducing Today’s Presenters • Kristen Gill, Director, Product Management, Oracle

Commerce • Shea Nolan, Senior Principal Product Manager, Oracle

Commerce • Gary Kirschner, Director, Product Management,

Oracle Commerce • Aparna Srinivasan, Senior Principal Product

Manager, Oracle Commerce

Agenda • Endeca SIG and Presenter Introductions • Oracle Commerce Introduction and

Update

• Questions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 8

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 9

Agenda

Product Management Organization

Oracle Commerce Overview – Product Naming – Solution Overview

Oracle Commerce Version Summary

Product Roadmap – Product Strategy & Future Release Themes – Oracle Commerce 11.0

Q&A

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 10

Product Management Oracle Commerce Team Structure

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 11

Oracle Commerce Product Management

Oracle Commerce Product

Management

Inbound Product Management Business Analysts Outbound Product

Management

Organizational Structure

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 12

Inbound Product Management

Inbound Product

Management

Platform Tools Channels & Accelerators

Product Strategy & Projects

Team Structure

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 13

Oracle Commerce Product Naming

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 14

Naming & Packaging (Today) For core Endeca Commerce products

Endeca Packages

Endeca Commerce Suite (for Online Retail, B2B eCommerce,

Website Search)

Endeca Publishing Suite (for Online Media, Directories)

Endeca IAP (MDEX)

Endeca SEO Module

Oracle Packaging

Oracle Endeca Guided Search • MDEX v6 • Endeca Workbench • Platform Services • Content Acquisition System • Search Engine Optimization Module • Document Conversion (Stellent Outside In

Restricted Use License) • Developer Studio

Oracle Endeca Experience Manager (Requires Oracle Endeca Guided Search) • Experience Manager / PageBuilder • Reference Application

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 15

New Component Naming (With Next Release)

ATG Web Commerce = Oracle Commerce Platform ATG Web Commerce BCC = Oracle Commerce BCC ATG Commerce Service Center = Oracle Commerce Service Center Endeca Guided Search = Oracle Commerce Guided Search Endeca Experience Manager = Oracle Commerce Experience

Manager Endeca Workbench = Oracle Commerce Workbench

Oracle Commerce

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 16

EDeN Content What happened to the content that was on EDeN?

EDeN Content Current Location Product Downloads edelivery.oracle.com Product Documentation (pdfs) docs.oracle.com Forums – New Content OTN: forums.oracle.com

Support: communities.oracle.com Forums – legacy Content MOS: communities.oracle.com Support Tech Notes support.oracle.com (knowledge tab) Solution Articles and Whitepapers support.oracle.com (knowledge tab) Release Notes & Release Announcements OTN product landing page Release Announcements & Product Updates

LinkedIn Community – Oracle Commerce Community

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 17

Oracle Commerce Solution Overview

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 18

Mobile Social

In Store Contact Center Field Service

Direct Sales

Channel Sales Web Oracle Marketing

Oracle Commerce

Oracle Sales

Oracle Service

Oracle Customer Experience

Complete portfolio of best-of-breed solutions to deliver better customer experiences

Open and standards based, enabling extension and integration with existing and third party solutions

Deployed modularly for discrete business problems or as a suite of applications to address touch points across the customer lifecycle

Foundational Tools Oracle Cloud

Infrastructure and Platform Services

Oracle MDM, BI and Decisioning Tools

Oracle Integration and BPM/SOA Tools

Oracle Social

Oracle Mobile, Portal and Content Tools

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 19

Enabling Commerce Anywhere

Analytics

Commerce Consumer

Engagement Planning &

Optimization

Supply Chain

Merchandise Operations

Stores

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 20

Oracle Commerce

Mobile

Social Media In Store Contact Center

Field Service

Direct Sales

Channel Sales Web

Experience Management

Platform

Ref Apps

Tools Suite

Guided Search

Social Video Sales Analytics Stores CMS Reviews Customer MDM ERP

Commerce, Pricing & Promotions

Customer Service

Product Content Management

Web Content Management

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 21

Release Overview Recently Delivered Product

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 22

Oracle Commerce Recent Release Timing

Commerce Platform Guided Search, Experience Manager

2012

April 10.1 ---

July 10.1.1 3.1 (with MDEX 6.3)

2013

January 10.1.2 3.1.1 (with MDEX 6.4)

April 10.2 3.1.2

2014

January 11.0

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 23

Current Installation Packages

Oracle Endeca Tools and Frameworks 3.1.2 – Two installation options available (With or without Experience Manager) – Now includes Sitemap Generator

Oracle Endeca MDEX Engine 6.4.1.2 Oracle Endeca Content Acquisition System (CAS) 3.1.2.1 Oracle Endeca Platform Services 6.1.3 Oracle Endeca Developer Studio 6.1.2 (Optional)

Endeca Commerce 3.1.x

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 24

Merchant empowerment including

– URL based pages – Media MDEX – Preview & Audit

Flexible Query Framework and API to support

– Omni-channel experiences – Interoperability

Guided Search & Experience Manager v3.x

GUIDED NAV

BREADCRUMB

REVIEWS

SPOTLIGHT

RESULTS

Business control of facet-driven experiences

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 25

Component Logical Overview

MDEX

Applications

Assembler

MDEX

Workbench Data Integration

Experience

Manager

CAS/ Forge

Ende

ca C

onfig

Rep

osito

ry

MDEX

Application Tier

Management

Search Config

Admin Console

CAS Console

Extensions

Dev Studio

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 26

MDEX 6.4.1 Supported Languages

35 Languages Arabic English, US Japanese Serbian, Cyrillic

Catalan Farsi (Persian) Korean Serbian, Latin

Chinese, Simplified Finnish Norwegian, Bokmål Slovenian

Chinese, Traditional French Norwegian, Nynorsk Slovak

Croatian German Polish Spanish

Czech Greek Portuguese, Brazil Swedish

Danish Hebrew Portuguese, Portugal Thai

Dutch Hungarian Romanian Turkish

English, UK Italian Russian

Guided Search

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 27

Unified Reference Applications

Best practices whitepaper Updated reference data integration Cartridges for serving content stored

in the ATG repository – ATG Targeter/Slot – ATG Category Product List – ATG Category Related Products – ATG Category Header Banner – Oracle Recommendations

Demonstrated through CRS – Reference code to accelerate application

development – Mobile web, Universal iOS included

Commerce Reference Store

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 28

Product Strategy & Roadmap

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 29

Our Product Strategy Focus What drives our development

Our Customers’ Primary Solution for Managing Customer Experiences

Enabling Flexible Omni-Channel Experiences And Personalized and Optimized Experiences at Every Click With Intuitive Business Tools for Managing all Experiences On a High Performing Platform with Low TCO

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 30

Product Roadmap Coming Soon – Version 11 Summary

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 31

Versioning

All Oracle Commerce products and components to be released as version 11.0 – Oracle Commerce Platform 11.0.0 – Oracle Commerce Guided Search 11.0.0 / Oracle Commerce Experience Manager

11.0.0 Oracle Commerce Tools and Frameworks 11.0.0 Oracle Commerce MDEX Engine 6.5.0

– For continuity reasons, the MDEX Engine is versioned as 6.5.0 Oracle Commerce Content Acquisition System (CAS) 11.0.0 Oracle Commerce Guided Search Platform Services 11.0.0 Oracle Commerce Developer Studio 11.0.0 (Optional)

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 32

Oracle Commerce v11 Release Key Dates

Release Availability: 3-4 weeks External Webcast:

– Jan 23, 11:30am ET – 1:30 pm ET – Registration: http://bit.ly/19EYw0w

Regional Product Update meetings:

– Agenda: https://blogs.oracle.com/cx/resource/Oracle_Commerce_RPU_Prelim.Agenda_F

eb2014.pdf

– Registration: https://www.surveymonkey.com/s/CommerceFeb2014

Wed Feb 5 Thurs Feb 6 Wed Feb 12 Tues Feb 18 Thurs Feb 20 Paris London Chicago

• B2B Summit – Thurs Feb 13

LA NYC

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 33

Oracle Commerce 11

Commerce, Content, & Experience – Synched

Business Tools

Omni-channel

Integrations

Release Themes

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 34

Preview Enhancements

Content Organization Folders

Usability Enhancements

Experience Manager

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 35

Single Sign-On

Segments Integration

WebCenter Sites Data Integration

Oracle Commerce Unification

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 36

Automatic Phrasing tool

Relevance Rank Evaluator installed by default

Localization in 22 languages

Workbench

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 37

Usability Enhancements

Export Prices via Excel

Promotions Enhancements

Business Control Center (BCC)

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 38

Core Platform & CSC

Core Platform MDEX Internationalization Search

Improvements Content Promotion Improvements CA Import Performance

Improvements Tools & Frameworks Installer

CSC Replacement of ATG Search w/

Database-Optimized Search for Profiles & Orders Phase 2 of Service Enablement Support for new Promotion template

and features

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 39

Experience Manager managed: • Home page • Brand landing page • Store Locator page

SEO best practices

Search Adjustments (DYM, Auto-correct) & Auto Suggest (Type ahead)

Cross-channel returns

Assisted Selling Application (10.2.1 only)

Reference Applications

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. 40

Third Party Certification

Refer to the Supported Environments Matrix for full details, additional qualifications, & support for Dev-only environments

Supported Operating Systems

Oracle Linux 5.7+ Red Hat Linux 5.7+ Windows 2008 R2 SUSE 11 SP1 (Guided Search only)

Oracle Linux 6.1+ Red Hat Linux 6.1+ Windows 2012 Solaris SPARC 11

Dependency Upgrades JDK Tomcat Sling

Agenda • Endeca SIG and Presenter Introductions • Oracle Commerce Introduction and

Update • Questions

Questions? Oracle Commerce Product Management Kristen Gill [email protected] Gary Kirschner [email protected] Endeca SIG Contacts Jeff Reid [email protected] Kirby Lunger [email protected]

Keep in Touch!

Endeca SIG Resources

Oracle Applications Endeca SIG LinkedIn Group

Endeca SIG web site