Market Positioning & Competitive Analysis

Application Jukebox SoftwareProvides configurable Application Virtualization solutionFully Application Lifecycle management solutionEnables Agile Software DeploymentPiracy-free software distributionAddresses the SaaS challenges:

Large upfront License costs Long term implementation Access issues of mobile workforce

Addresses the Enterprise and ‘Cloud’: Windows apps downloadable via server but running/updated locally Integrates well with VDI

Competitive landscapeMain competitors:

Symantec AppstreamMicrosoft AppVVmware ThinAppInstallFreeCitrix XenAppNovell ZENworks

Symantec APPSTREAMADVANTAGES

Integrated VirtualizationWhite Label Web portal

DISADVANTAGESHas major problem with scaling beyond a few hundred usersNo configurable or Isolated VirtualizationNo Active Directory integrationNow part of much larger Symantec product (Endpoint

Virtualization suite).

MICROSOFT APP-V 4.5 ADVANTAGES

Strong management tools Integrated into MS System Centre management stack Excellent Active Directory integration Can use 3rd party tools to convert MSI’s to App-V packages

DISADVANTAGES No configurable or Integrated Virtualization Only basic management of application licenses Limited web deployment No web portal Complex licensing requirements Very limited scripting capability for packaged applications Difficulties in packaging .net framework No customization or SDK Complex shell integrations

VMWARE THINAPPADVANTAGES

Good enterprise management tools Clientless Very basis MSI Conversion – The packing wizard will take a basic non

interaction MSI and create a package. The wizard looks like it is converting it, but this is only window dressing as it is actually an automated version of the normal snapshot packaging process

DISADVANTAGES No configurable or Integrated Virtualization Limited web deployment No web portal Snapshot based packaging

INSTALLFREEADVANTAGES

Good enterprise management toolsUserData feature allows user settings to be streamed up to the server

to allow roaming of virtualized application settingsClientless – streamed application are just an EXE that you run

DISADVANTAGESNo configurable or Integrated VirtualizationLimited web deploymentNo web portalTheir isolation is not able to handle complex applications like MS Office

CITRIX XENAPP StreamingADVANTAGES

Strong management toolsStrong integration into Citrix tools and other productsGood Active Directory integration

DISADVANTAGESDoes not work for mobile or offline usersOnly “streams” the whole appVery limited app supportNo configurable or Integrated VirtualizationLimited web deploymentNo web portal

NOVELL ZENWORKSADVANTAGES

Can automatically add in run times like .net and C++ redistributable to a package

Based on Code Systems’ Xenocode Virtual Application Studio so has some level of maturity

DISADVANTAGESNo configurable or Integrated VirtualizationSnapshot based packaging

SUMMARYOur first main differentiator is our configurable virtualization. This

allows us to provide a far superior end user experience and means that we can stream many applications that others cannot.

Our second main differentiator is the ability to have simple web deployments with a web based self service portal; either using our portal or with simple integration into existing internets/extranets. This is appropriate for both Enterprise and SaaS deployments and is a strong advantage for companies with mobile users or needing a more agile application deployment strategy with users selecting only the apps they need.

Comparison Chart

Comparison Chart cont.

Comparison Chart cont.

Application Jukebox ArchitectureDatabase

ReplicationLicense Services

(SSL)

Admin Services

Stream Services

DRMPortal

Satellite Office

Headquarters

Proxy

Stream Services

Private

Point-to-Point

WAN

DMZ

ComparisonMicrosoft System Center Application Virtualization

Endeavors Technologies Application Jukebox

Microsoft Windows Servers Microsoft SQL Server Microsoft System Center

Configuration Manager Microsoft Active Directory Microsoft Application Virtualization

Microsoft Application Virtualization for Terminal Services

Microsoft Desktop Optimization Pack (MDOP)

Microsoft Windows Server or Sun Solaris/OpenSolaris

Microsoft SQL Server or MySQLEndeavors Technologies

Application Jukebox

ComparisonVMware ThinApp Endeavors Technologies

Application JukeboxVMware ThinAppWindows Server3rd Party License Management

Solution3rd Party Deployment Solution

ORNetwork file shareLogon scriptsRegistry keys

Microsoft Windows Server or Sun Solaris/OpenSolaris

Microsoft SQL Server or MySQLEndeavors Technologies

Application Jukebox

VDI Overview

A virtual machine running on a server Each user has an individual install of Windows they connect to using remote display protocols Once connected to the VDI session it must be managed like a normal PC Application management still needs to be done using the same options as on a standard PC

Benefits Centralized control of desktop hardware Centralized control of Windows OS Tighter security control due to execution on the server

Weaknesses Very expensive infrastructure costs High storage requirements Immature technology No Offline capability Does not solve Application deployment and on-going lifecycle issues High MS licensing costs for Windows in a VDI enviornment

Leading products VMware View Microsoft Windows Server – VDI Solution Citrix XenDesktop Wanova

Citrix XenApp/MS Terminal Services - Remote Desktop Overview

Terminal Services or Citrix A user has an individual session on a shared server Screen is sent using remote display protocols The server has to be managed using specific skills Applications compatibility is a problem due to multiple users running on one server Applications can be deployed using Application Virtualization or traditional methods

Benefits Simplified deployment of the Windows desktop Greater security and control Good for remote access to applications that need a LAN connection to a database

Weaknesses Complex and expensive to setup Only works online Very complex to deploy applications onto the server for multiple users Many applications will not work in this multi user environment High infrastructure costs

Leading products Microsoft Terminal Services Citrix XenApp (formally Presentation Server/MetaFrame)

Application Virtualization Overview

The installation of the application is captured to deploy to the desktop Applications can be isolated to ensure that applications do not conflict with each other and to help apps run in a Citrix/TS environment Virtualize applications to any Windows desktop no mater how it is deployed (PC, Laptop, Citrix/TS, VDI, etc.)

Benefits Manages that application trough the entire lifecycle (deploy, patch, upgrade, license, report usage and remove) – only applies to some AppVirt

solutions inc. Application Jukebox Works for users no matter how their desktop is provisioned Gives a single solution for managing the applications across various desktop environments Simplifies VDI or Citrix/TS by separating the apps from the Windows deployment Allows conflicting applications or different versions of the same application to run together

Weaknesses For solutions that only support Isolation (all apart from Application Jukebox) the application can has some functionality limited and the

applications cannot interact with each other Only deals with application issues and does not deal with OS deployment

Leading products Endeavors Technologies Application Jukebox Microsoft App-V VMware ThinApp Citrix XenApp Streaming InstallFree Bridge