en core boi multi channel online(1) sales
Post on 21-Oct-2014
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Page 1 © 2009 eBay Ireland Academy
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Page 2 © 2009 eBay Ireland Academy
‘Multi eChannel Marketing to boost your Sales’
Aine Murphy
CEO EnCore Business Services
www.ebayirelandacademy.ie
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Page 3 © 2009 eBay Ireland Academy
E-Tailing 2.0
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E-tailing 2.0 – Online Retail Trends
• Social Shopping • Buying Online Becomes Normal / Mainstream• Selection of Goods Online Increases (Inc.
Customised Goods) • Increased Use of Interactive Multimedia Marketing • Retailers Increasingly Effective at Integrating Multiple
Channels• Online Shopping Becomes More Multi Seasonal
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E-Tailing 2.0 - Social Shopping
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E-tailing 2.0 – Integrating Multiple Channels - Website
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E-tailing 2.0 – Integrating Multiple Channels - Bebo Profile
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E-tailing 2.0 – Integrating Multiple Channels - YouTube
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E-Tailing 2.0 – Business Models
4 Main Online Retail Business Models
• Virtual Merchants
• Bricks and Clicks
• Catalogue Merchants
• Manufacturer Direct
• Virtual Merchants
•Single Channel Web firms that generate almost all revenues from Online Sales – eg: Dell & Amazon
• Multi Channel Merchants – Bricks & Clicks
• Companies that have a network of physical stores as primary retail channels, but also online offerings eg: M&S, Schuh, Next
• Catalogue Merchants
•Established companies that have national offline catalogue operations as largest retail channel but also have online capabilities eg: Littlewoods – Littlewoods Direct – Littlewoods Clearance eBay Store
• Manufacturer Direct
•Single or Multichannel manufacturers who sell directly online to consumers without intervention of retailers eg: Dell
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E-tailing 2.0 - Website
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E-tailing 2.0 – Amazon
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E-tailing 2.0 - eBay
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Who sells on eBay? Example brands
Returns/refurb/end-of-line/last season
New in season
Man
ufa
ctu
rer
Ret
aile
r
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eBay Trading Stats
• A car sells every 2 minutes • A CD sells every 9 seconds • A mobile phone sells every 21 seconds • A woman’s handbag sells every 3
seconds • A laptop sells every 2 minutes • An MP3 player sells every 1 minute• A piece of women’s clothing sells every 5
seconds • A teddy bear sells every 2 minutes • A toy car sells every 25 seconds • A piece of men’s clothing sells every 9
seconds • A football shirt sells every 2 minutes • A piece of golf equipment sells every 2
minutes
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Education and Training – Learn More / Earn More
Sponsored Workshops
www.ebayirelandacademy.ie
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EnCore Business Services
DESIGN APPLY EDUCATE
eBay Shop Design and Training
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Shop Graphics + Logo
• Graphics for eBay Shop Design & Logo
• Staff Training
• Uploading initial intems
• Customer Service Package
• eBay Shop Packages include:
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Page 18 © 2009 eBay Ireland Academy
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