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Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL: https://acecloud.webex.com/acecloud/lsr.php?RCID=a7dc2cdb b48b4f5da06c78a1f8d3ffd9 Thanks for your interest and participation!

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Page 1: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Empowering What’s Next

Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help

This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL:

https://acecloud.webex.com/acecloud/lsr.php?RCID=a7dc2cdbb48b4f5da06c78a1f8d3ffd9

Thanks for your interest and participation!

Page 2: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Empowering What’s Next

Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help

Connect using the audio conference box or you can call into the meeting:

1. Toll-Free: (866) 432-9903

2. Enter Meeting ID: 200 503 362 and your attendee ID number.

3. Press “1” to join the conference.

Page 3: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

üWho is Cisco? ü Data Warehouse Overview üWhat is Big Data ü The Ecosystem ü The Products üWhat’s New ü Next Steps

About Your Host

Brian Avery Territory Business Manager Cisco Systems, Inc.

[email protected]

Page 4: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Who Is Cisco?

Page 5: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Confidential 5 © 2014 Cisco and/or its affiliates. All rights reserved.

Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984

Page 6: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Confidential 6 © 2014 Cisco and/or its affiliates. All rights reserved.

Who Is Cisco?

Chuck Robbins, CEO, Cisco

• Dow Jones Industrial Average Fortune 100 Company

• $145B Market Capitalization

• $48B in Revenue

• $8B in Annual Profits

• $33B More Cash than Debt

• $5.9B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

Page 7: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Market Leadership Matters

No. 1

Voice

39%

No. 1

TelePresence

43%

No. 1

Web Conferencing

41%

No. 1

Wireless LAN

50%

No. 2

x86 Blade Servers

27%

No. 1

Routing Edge/Core/

Access

45%

No. 1

Security

33%

No. 1

Switching Modular/Fixed

64%

No. 1

Storage Area Networks

47%

Q1CY14

Page 8: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

§ CCE is an educational session for current and prospective Cisco customers

§ Designed to help you understand the capabilities and business benefits of Cisco technologies

§ Allow you to interact directly with Cisco subject matter experts and ask questions

§ Offer assistance if you need/want more information, demonstrations, etc.

What Is the Cisco Customer Education Series?

Page 9: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

November 2015

Cisco Big Data and Analytics Infrastructure and Solutions

Unlock the Power of Your Data

Page 10: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Unlock the Power of Your Data to Initiate Tomorrow’s Trends

EFFICIENCY

§ Process Analytics Anywhere

§ Cost-Effective, Massive Scalability

§ Advanced Intelligence, Automation

SPEED

§ Accelerate Insights at Enterprise Scale

§ Accelerate Analytics Deployments

§ Detect and Manage Business Risk Faster and Better

DISRUPTION

§ Solve More Business Problems Faster

§ Deliver Self-Service Analytics to More Employees

§ Generate Ongoing Innovation Enterprise-wide

Page 11: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Big data and Analytics convert meaningless raw data into a powerful competitive advantage

§ 277x data created by IoE devices vs. end users – source: 2014 Cisco® Global Cloud Index § By 2020, there will be 5200 GB of data for every person on earth – source: 2012 Digital Universe Study conducted by IDC and sponsored by EMC (see:

http://www.computerworld.com/article/2493701/data-center/by-2020--there-will-be-5-200-gb-of-data-for-every-person-on-earth.html) § 180 bil l ion mobile app downloads by 2015 – source: 2011 IDC Study: https://www.smaato.com/blog-180billiondownloads/

277X Data created

by IoE devices vs. end-user

30M New devices

connected every week

180B Mobile apps downloaded

in 2015 40%

Of all data will come from

sensor data by 2020

5TB+ of data

per person by 2020

4.2B Web filtering

blocks per day

Digital Disruption Is Dramatically Changing the Competitive Landscape

DISRUPTION

Page 12: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Converting Big Data into Disruptive Intelligence

Data-Based Products and Services

Improve customer retention through better

segmentation, offers

Improve customer loyalty with data-based awards

Predictive Insights

Increase output by replacing a part before it fails

Predict patient outcomes based on historical data

Prescriptive Insights

Identify security breaches sooner

Improve in-store sales, automatically sense wait times, increase staffing

Data-based insights create the power to be the disruptor, not to be disrupted

DISRUPTION

Page 13: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Automotive Auto sensors reporting location, problems

Communications Location-based advertising

Consumer Packaged Goods Sentiment analysis of w hat’s hot, problems

Financial Services Risk and portfolio analysis New products

Education and Research Experiment sensor analysis

Potential for ongoing innovation can generate a continuously renewable competitive edge

Enabling Disruptive Transformation Across Industries

High Technology/ Industrial Mfg. Mfg. quality w arranty analysis

Life Sciences Clinical trials Genomics

Media/ Entertainment View ers/advertising effectiveness

On-Line Services/ Social Media People and career matching Web-site optimization

Health Care Patient sensors, monitoring, EHRs Quality of care

Oil and Gas Drilling exploration sensor analysis

Retail Consumer sentiment Optimized marketing

Consumer Travel and Transportation Sensor analysis for optimal traff ic f low s Customer sentiment Utilities Smart-meter analysis for netw ork capacity,

Law Enforcement and Defense Threat analysis - social media monitoring, photo analysis

DISRUPTION

Page 14: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Not All Data Is Alike Analytics Must Address the Types of Data and Decisions

Traditional Data Warehouse Big Data Store

Structured Data Unstructured Data Data Streaming at the Edge

Short Term Make a Decision Today

Real Time Make a Decision NOW

Long Term Plan for a Business

Decision

Page 15: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

GB

of D

ata

(IN

BIL

LIO

NS)

DATA GROWTH Traditional Data Warehouses are Not Cost Effective for Unstructured and Underutilized Data

2005 2015 2010

• More than 90% is unstructured data

• Quantity doubling every 1-2 years

• 50%-70% of data on traditional data warehouses is unused or underutilized

10,000

0

STRUCTURED DATA

UNSTRUCTURED DATA

Source: Cloudera

$2K-$5K/TB

$20K-$80K/TB

Page 16: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

BIG DATA IN THE CLOUD

0

5

10

15

20

2011 2012 2013 2014 2015 2016 2017 2018

On-Premise Cloud

Big Data Infrastructure Market ($B)

By 2018, 74% of infrastructure spend will be on-prem

Security drives on-prem

POCs and Test/Dev in the Cloud

Need for real-time data continues to increase

ON-PREM SPEND IS 78% in 2016

Page 17: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Hold up. Cisco sells servers??

Page 18: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Confidential 18 © 2014 Cisco and/or its affiliates. All rights reserved.

Unified Computing: Inspired by Customer Needs

Help Me:

Industry in Transition: 2005-2010

• Reduce complexity that drives OPEX

• Get the most out of virtualization

• Automate and move faster

• Get ready for cloud

Cisco UCS

Virtualization

Compute & Flash

Acceleration

Network and Storage

Access

Operational Simplicity

Application Centricity

Platform for IT Innovation

Page 19: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Unique Design of Cisco UCS Automates and Reduces Complexity

Application Centric

UCS Manager Service Profiles define server identity for rapid

deployment.

Treat hardware like software.

Cisco Singleconnect Technology

One connection for LAN, SAN, and management. Physical and Virtual

Rack and Blade.

Single Unified System

Designed from the ground up to integrate computing, networking,

storage access and virtualization for greater operational simplicity and

seamless infrastructure management.

Page 20: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Confidential 20 © 2014 Cisco and/or its affiliates. All rights reserved.

Source: 1 IDC Worldwide Quarterly Server Tracker, 2015Q1, May 2015, Vendor Revenue Share Source: 2 As of Cisco Q3FY15 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

#1 Americas market share in x86 blades 1

3,700+ UCS CHANNEL PARTNERS

43,800+ UNIQUE UCS CUSTOMERS 2

100+ world record performance benchmarks to date

More than 85% of all

customers have invested in UCS Fortune 500

Cisco Unified Computing After Five Years UCS: Fastest Growing Product in the Market

Page 21: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco UCS® Manager

§ Automate consistent, repeatable server deployment and updates in minutes

Superior Automation and Policy-Based Intelligence Helps Ensure Operational Excellence

Cisco UCS Director Express for Big Data

§ Deploy hundreds of Hadoop nodes in one click

§ Single-pane-of-glass visibility

Cisco ACI™ and Cisco Nexus® 9000 Series

§ Specify, automate security and compliance rules

§ One common policy for private and public clouds

§ Enable customized experiences for users, devices at the edge

One policy-based, integrated infrastructure for all big data and analytics workloads

EFFICIENCY

Page 22: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Infrastructure Redefines Big Data and Analytics TCO

83% Reduction in server provisioning times1

Leading efficiencies allow enterprises to deliver more analytics initiatives for less

58% Reduction in network provisioning times2

77% Reduction in cabling and switches1

66% Reduction in management costs1

49% Reduction in power and cooling costs1

EFFICIENCY

1 Source: http://www.slideshare.net/Ciscodatacenter/cisco-unified-computing-system-ucs-changing-the-economics-datacenter-21179192: 2 Source: Cisco IT TCO analysis of ACI

Page 23: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

CISCO ACI™

§ Dramatically increases performance of big data and analytics workloads

§ Improves traffic latency, throughput across the network § Monitors, adapts to network conditions § Prioritizes big data and analytics workloads

CISCO UCS®

§ 100+ world-record benchmarks § TPCx-HS benchmark validates big data performance,

price:performance for big data workloads from 3 to 30 to 100 TB

Exceptional Performance at Enterprise Scale

Data Center Fabric (Cisco Nexus® 9000 Series)

Cisco® Application Policy Infrastructure Controller

SPEED

Accelerate time to insight for any analytics use case anywhere in the enterprise

Page 24: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

UCS Integrated Infrastructure Strategy UCSM/Central API UCS Director API

Cisco Converged Infrastructure

UCS Director Policy Driven, Application Centric Infrastructure Management and

Orchestration UCS Manager Domain

Software Defined Storge (SdS) Hyper-converged Infrastructure

Centralized-Simple Management Interface

One Button Infrastructure Deployment

Simple Scale

Application specific Infrastructure

Bringing the same simplicity model to ANY storage type

Big Data Analytics

UCS Director Policy Driven, Application Centric Infrastructure Management and

Orchestration

Centralized-Simple Management Interface

One Button Infrastructure Deployment

Page 25: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Empowering What’s Next

November 18, 2015

Big Data Robert Fosina - Sales BDM - Advanced Analytics and Data Science

Page 26: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Big Data and Analytics Requires A Broad Perspective

Data Center Cloud Edge and IoT

App

SaaS

PaaS

IaaS

Page 27: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Faster, better detection of security risks

Predictable, real-time performance at scale

Fast time to value Speed

Cisco Delivers Big Data and Analytics Anywhere with Leading Efficiency and Speed

Massive scalability

Single portfolio processes analytics anywhere

Low TCO Automation and intelligence

Efficiency

Page 28: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Big Data and Analytics Infrastructure

Data Center Cloud Edge and IoT Security

SaaS

PaaS

IaaS Cisco UCS®

Cisco Nexus®

Cisco ONE™

Cisco ACI™ Programmable

Fabric Programmable

Network

Big Data and Analytics at Data

Center Core

Cisco ONE Enterprise

Cloud Suite

Cisco® OpenStack

Private Cloud

Bridge to Delivering Analytics as a Service

in a Private Cloud

Cisco UCS

Integration of Analytics into

Business Apps

Cisco UCS Mini

Big Data and Analytics

Ecosystem

Cisco Connected Analytics™

EFFICIENCY

Page 29: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Big Data and Analytics Partner Ecosystem

Data Management Data Integration Analytics/Business Intelligence Hadoop

Massive Parallel Processing

NoSQL

Data Preparation

Data Virtualization

Empower more employees with self-service access to analytics insights, faster

SPEED

Page 30: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Data Integration Options Dramatically Improve Speed of Data Access

Development Approach

• Specification Driven • Workflow Scripting • Industrial Scale

• Rapid Iteration • Drag and Drop Modeling • Flexible Scale

• Ad Hoc Discovery/Exploration • Spreadsheet/No Coding • Spark/Hadoop Cluster Scale

IT Data Architect/ETL Developer

Enterprise Data Warehouse

IT Data Architect/ DV Developer

Abstraction Layer

Business Analyst

Hadoop Analytics Sandbox

Data Preparation Data Virtualization

User

Agility

Repository

Traditional Enterprise data ETL

Weeks, Months Hours, Days Minutes, Hours

SPEED

Informatica Cisco Cisco

Page 31: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Connected Analytics Portfolio Accelerates Solution Deployment

Partner-Designed Solutions

Streaming Analytics Intellectual Capital Data Virtualization Workload Automation

Agile and Pervasive Data Access

Integrated Infrastructure and Networking Big Data- and Analytics-Ready Infrastructure

Real-Time Connected Solutions Cisco Connected

Analy tics for Events Cisco Connected Analy tics for IT

Cisco Connected Analy tics™ for Retail

Cisco Connected Analy tics for SP

Cisco Connected Analytics Packages for Optimized Infrastructure Contact

Center Video

Analy tics Threat

Analy tics Location Analy tics

Collaboration Analy tics

Network Analy tics

Energy Analy tics

Access Wired | Small Cell | Wi-Fi

Data Center | Intercloud Core and Edge | IoT | IoX

Mobile Packet Core/Cisco SON I Unif ied Communications

Collaboration | Contact Center

3G/4G Wi-Fi Video Devices Social POS Sensors

SPEED

Page 32: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Security Analytics Extends Power of Your Security Solutions, Speeding Detection, Response

Security Analytics on Cisco UCS®

Cisco ASA Firew alls

Cisco IPS

Cisco® Cloud Web Security

Cisco pxGrid

Cisco Catalyst® 6500 Series FWSM

Cisco FireSIGHT® (Sourcefire®) and AMP

Cisco Web Security Appliance

Cisco Email Security Appliance

Cisco Identity Services Engine

Transactional Records

Mobile Data

Email

Web Services

Servers

Online Carts

Sensors Social Media

App Transaction

Data Badges Web

Servers

Threat focused

Visibility-driven

Platform based

SPEED

Reduce impact of breaches, freely pursue digital transformation opportunity

Page 33: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Empowering What’s Next

The Products

Page 34: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Data Virtualization is agile data integration software

that makes it easy to access data, no matter where it’s

managed. Our integrated data platform lets you query all

types of data across the network as if it is in a single place.

Page 35: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Why Cisco for Data Virtualization? • Wrote the Book on Data Virtualization

• Deepest data virtualization expertise • Hundreds of published articles and blogs

• Largest Data Virtualization Customer Base - Highly complex implementations - Greatest business outcomes

• Performance Leader • Most powerful optimization algorithms • Only vendor to offer network, compute and data

synergies • The Most Trusted IT Vendor

• Cisco is rated #1 among technology vendors in trus

Page 36: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Data Virtualization Customers

Page 37: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Data Warehouses and Marts

Business Intelligence

Transactional Applications

Operational Stores

ETL

Traditional Data Warehouse • One place to go for data

• Business view of data

Page 38: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

?

SaaS Applications

Web Services

Transactional Applications

Analytic Stores

“Big Data” and NoSQL

Business Intelligence

ESBs and App

Servers

Self-service Analytics

Data Warehouses and Marts

Operational Stores

Challenges • Accelerating business demand

• Proliferation of distributed silos

• Many different access protocols

Page 39: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

SaaS Applications

Web Services

Data Warehouses and Marts

Transactional Applications

Operational Stores

Analytic Stores

“Big Data” and NoSQL

Business Intelligence

ESBs and App

Servers

Data Virtualization Platform Abstract Federate Cache

Self-service Analytics

Logical Data Warehouse • One logical place to go for data

• Business view of data

Page 40: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Development Environment

Cisco Data Virtualization Platform

Cisco Information Server

Runtime Server Environment Management Environment

XML

Packaged Apps RDBMS Excel Files Data W arehouse OLAP Cubes Hadoop / “Big Data” XML Docs Flat Files W eb Services

Data Warehouse Extend / Of fload

Gov ernance, Risk & Compliance

Business Intelligence

Customer Experience

Management Mergers &

Acquisitions Single View of Enterprise Data

Supply Chain Management Analy tics

Discovery

Studio

Adapters

Manager

Monitor

Active Cluster

Page 41: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

HDFS

HDFS

HDFS

Integrating Hadoop with the Enterprise

Data Virtualization Platform

STINGER

Data Virtualization Platform

Combine Hadoop data with data from traditional enterprise sources.

1

Provide enterprise data directly to map-reduce jobs in Hadoop. 2

Page 42: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Offload data to less expensive Hadoop cluster to save on data management costs

2

As data volume increases

exponentially, cost of warehousing

rises also

Add operational data for greater insight and agility

in analytics and BI 4

Data Virtualization Platform

1

HDFS

HDFS

HDFS

Combine Hadoop data with DW data for a more comprehensive

view of history

3

New Offering: Big Data Warehouse Expansion

Page 43: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

UCS Integrated Infrastructure Strategy UCSM/Central API UCS Director API

Cisco Converged Infrastructure

UCS Director Policy Driven, Application Centric Infrastructure Management and

Orchestration UCS Manager Domain

Software Defined Storge (SdS) Hyper-converged Infrastructure

Centralized-Simple Management Interface

One Button Infrastructure Deployment

Simple Scale

Application specific Infrastructure

Bringing the same simplicity model to ANY storage type

Big Data Analytics

Page 44: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Big Data Deployments Often Start Small

• Experimental use of Big Data • Deployed into IT Ops mandated infrastructures • “Skunk works” • Small to medium clusters

• App team mandated infrastructure • Purpose built for Big Data • Big Data has established business value • Performance matters • Large or small clusters

Start: General Purpose IT Data Center

SAP WEB BIG DATA

VMware

IT Infrastructure

Standard IT servers

With Big Data deployments, it is important to take a long-term view

Evolve to: Dedicated “Pod” for Big Data

BIG DATA

Commodity servers

Page 45: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Zero Touch Deployment of Hadoop Clusters

Simple Scalability

Dashboard for status and health monitoring

Centralized End-to-End Visibility

UCS Director Express For Big Data

On-Demand Hadoop Deployment

Deploy Hadoop in hours not weeks

Single management pane

Extend UCS Management value into Hadoop infrastructure

Respond to changing business environment

Page 46: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Quick Start Solutions Jump-start Hadoop deployments within lines of business with pre-built solution templates

Q

uick

Sta

rt S

olut

ions

Data Warehouse Optimization and Analytics – Data Offload & UCS Deployment

Data Warehouse Optimization Analytics – ETL Offload and UCS Deployment

Security log Analytics & UCS Deployment

Software

6 nodes of MapR license

Services

3-5 week engagement

Certification

3 Hadoop Professionals Standard AS SOW – Fixed SKU Coming Soon

Page 47: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Cisco Integrated Infrastructure for Big Data

• Easy to order (no missing parts)

• Aggressively discounted

• Tested and validated with our ISV partners

• Address majority of big data apps and workloads

• Appliance-like model without lock-in

• Matching CVD’s show investment

Single-SKU pre-configured bundles

UCS 6200 Series Fabric Interconnects

Nexus 2232 Fabric Extenders

UCS Manager

UCS 240 M3/M4 or 3000 Servers

LAN, SAN, Management

LAN, SAN, Management

Page 48: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Reference Architectures and Bundles

48

Starter Kit High Performance Performance Optimized

Capacity Optimized

Extreme Capacity

Designed for SMB Deployments, low cost entry to Big Data, Hadoop

and NoSQL, POC

Extreme performance and density for analytics

engines

Balance of compute and storage for scale-out applications including

Hadoop, NoSQL, and MPP databases

Storage-intensive Hadoop and scale-out storage

deployments.

Lowest cost per Terabyte Snapshots, Backup,

Compliance, Surveillance, Video, Email, Media Store

Server UCS C220 M4 UCS C220 M4 UCS C240 M4 UCS C240 M4 UCS C3160

Storage

8 1.2-TB 10K SAS SFF HDD

6 400-GB SAS SSD 24 1.2-TB 10K SAS SFF HDD

12 4-TB 7.2K SAS SFF HDD

60 4-TB 7.2K SAS SFF HDD

Network and Cluster Scaling

2 Cisco UCS 6248UP FIs

Scalable to 32 Servers

2 UCS 6248UP Fis Up to 32 servers with no additional switching

2 6296UP Fis Up to 80 servers per

domain

2 UCS 6296UP FIs, Up to 80 servers per domain

Integrates into existing or new Cisco

UCS and Nexus infrastructure

Cisco Single SKU

SmartPlay Offers

UCS-SL-CPA3-S (8

Servers)

UCS-SL-CPA3-H (8 Servers)

UCS-SL-CPA3-P (16 Servers)

UCS-SL-CPA3-C (16 Servers)

UCS-SL-CPA3-D (5 Servers)

New

Page 49: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

MULTIPLE DOMAINS Up to 10,000 Servers

SINGLE DOMAIN Up to 10 Racks, 160 Servers

Easily Scale Cisco UCS CIIBD for Big Data Scalability

UCS Manager UCS Central

SINGLE RACK 16 Servers

Page 50: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Enterprise Applications Cisco Integrated Infrastructure for Big Data

Single Platform for Enterprise and Big Data Apps

UCS Rack- Mount Servers

UCS Blade Servers

SAN/NAS Arrays

Simplified Operations: Common Management Across Rack and Blade UCS Servers

Page 51: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

Empowering What’s Next

What’s New

Page 52: Empowering What’s Next Cisco Customer Education · Empowering What’s Next Cisco Customer Education Big Data Is A Big Opportunity and Cisco Can Help Connect using the audio conference

ParStream Announcement

On October 26, 2015 Cisco announced its intent to acquire ParStream, a privately-held technology company based in Cologne, Germany.

Founded: 2011

Customers: • Siemens. Orange,

Telstra, eTracker, Citibank, Searchmetrics, Metagenopolis

ParStream is a maker of a highly specialized database built for IoT environments • Enables hyper

distributed real time analytics

• Supports scenarios

where data needs to be analyzed in real time with minimal infrastructure and operating costs, at the edge

ParStream leadership team includes:

• Peter Jensen: CEO Formerly at Oracle, VMWare and three successful startup exits

• Mike Hummel: CTO & Founder, formerly with Accenture

• Jorg Bienert: COO & Founder formerly with Accenture

This Tech & Talent Acquisition bolsters Cisco’s Data & Analytics capabilities and enhances our team with world-class software engineering talent.

Upon close, the ParStream team will become part of Cisco's Analytics & Automation portfolio, joining the Data & Analytics Group under VP, Mike Flannagan.

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Empowering What’s Next

Data Preparation

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Cisco Data Preparation is a self-service application that makes it easy for non-technical business analysts to gather, explore, cleanse,

combine and enrich the data that fuels analytics.

Cisco Data Preparation at a Glance

Data Prep Time

Analysis Time Data Prep

Time Analysis Time

Before After

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+400 Cores on First Bite at Global Asset Manager / Investment Bank

Faster record matching and remediation

IT control of data provisioning and security

Unified View of Client Activity in a Highly-Regulated Environment • Integrated Excel spreadsheet, Bloomberg and internal

structured data sources

• Unified the data provisioning and record remediation process under IT control

• Increased availability and accessibility of data for use by business analysts

Business analysts empowered to triangulate across data sources

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Answer Set

Shape

Add Data

Explore

Clean & Change

Enrich

Combine

Share & Govern

Cisco Data Preparation: Enterprise Grade Self-Service

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Data Preparation Complements Existing Integration Options

DEVELOPMENT APPROACH

• Specification Driven • Workflow Scripting • Industrial Scale

• Rapid Iteration • Drag & Drop Modeling • Flexible Scale

• Ad Hoc Discovery / Exploration • Spreadsheet / No Coding • Spark / Hadoop Cluster Scale

IT Data Architect / ETL Developer

Enterprise Data Warehouse

IT Data Architect / DV Developer

Abstraction Layer

Business Analyst

Hadoop Sandbox

Data Preparation Data Virtualization

USER

AGILITY

REPOSITORY

Traditional ETL

Weeks, Months Hours, Days Minutes, Hours

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Cisco UCS Integrated Infrastructure for Big Data with IBM BigInsights

IBM Open Platform (Open Source)

Data Scientist

Test Analytics

BIG R

Machine Learning

Data Analytics

BIGSQL

Data Analytics

BIGSHEETS IBM BigInsights

• Big Integrate

• Big Quality

Enterprise Ready

Advanced Analytics

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Big Data Exploration Find, visualize, understand all big data to improve decision making

Enhanced 360o View of the Customer Extend existing customer views by incorporating additional internal and external data sources

Security/Intelligence Extension Lower risk, detect fraud and monitor cyber security in real-time

Data Warehouse Augmentation Integrate big data and data warehouse capabilities to increase operational efficiency

Operations Analysis Analyze a variety of machine data for improved business results

The 5 Key Big Data Use Cases

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Conclusion

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Unlock the Power of Your Data to Initiate Tomorrow’s Trends

EFFICIENCY

§ Process Analytics Anywhere

§ Cost-Effective, Massive Scalability

§ Advanced Intelligence, Automation

SPEED

§ Accelerate Insights at Enterprise Scale

§ Accelerate Analytics Deployments

§ Detect and Manage Business Risk Faster and Better

DISRUPTION

§ Solve More Business Problems Faster

§ Deliver Self-Service Analytics to More Employees

§ Generate Ongoing Innovation Enterprise-wide

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Turning Data from Connected Infrastructures into Extraordinary Outcomes We Are Investing in Three Ways

Real-Time Connected Solutions

Analytics Packages for Optimized Infrastructure

Agile and Pervasive Data Access

Analytics from Core Cisco Competencies

Video

Location / Mobility

Threat

Energy Management

Network

Collaboration

Contact Center

Sensor Based, Real Time

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CVD’s

http://www.cisco.com/go/bigdata

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Big Data Resources for Customers Cisco Big Data Web Page http://www.cisco.com/go/bigdata

Cisco Design Zone for Big Data (CVDs) http://www.cisco.com/c/en/us/solutions/enterprise/data-center-designs-cloud-computing/bigdata.html

Cisco UCS Common Platform Architecture for Big Data Solution At-A-Glance http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns1199/at-a-glance-c45-730798.pdf

Cisco UCS Common Platform Architecture for Big Data Analyst Whitepaper http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/ns1150/ns1199/245209January.pdf

Unleashing IT – Big Data Special Edition http://www.unleashingit.com/BigData/index.aspx

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Thank You and Next Steps

Brian Avery [email protected]

Contact Your Cisco Partner https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

www.

Learn more at: http://www.cisco.com/go/bigdata

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• CCE sessions are held weekly on a variety of topics

• CCE sessions can help you understand the capabilities and business benefits of Cisco technologies

• Watch replays of past events and register for upcoming events!

Visit http://cs.co/cisco101 for details

Join us again for a future Cisco Customer Education Event

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