empowering tomorrows consumers how next generation marketing can activate the next era of human...
TRANSCRIPT
Empowering tomorrows consumersHow next generation marketing can activate the next
era of human enlightenment…
NIALLDUNNE
CONSUMERSINTERNATIONAL
GLOBALCONGRESS
WANCHAIHONGKONG
4thMay2011
CREATIVITY&CHANGE
Almost always, the creative dedicated minority has made the world better.’
~Martin Luther King
I = P x A
T
EHRLICHEQUATION
I = P x A x T
MOVEMENTMATRIX
Niche
Mass
Passive
Active
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MEGATRENDS
Megatrends are large overarching directions that shape our lives for a decade or more.’
~John Naisbitt
MEGATRENDS
RENAISSANCE
ENLIGHTENMENTINUSTRIAL REV.
SPACE RACE I
NFORMATION
NETWORKS
Network are systems of weak ties….hierarchies are systems of strong ones.’
~Malcolm Gladwell
ecosystems
EVOLVINGTECHOLOGY
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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1998 2008 2018
SEARCH
SEARCH & SHARE
SEARCH, SHARE & ACTIVATE
ACTIVATINGCOMMUNICATION
We choose to go to the moon…..not because it is easy but because it is hard.
~John Fitzgerald Kennedy
MOVEMENTMATRIX
Niche
Mass
Passive
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ACTIVATINGCOMMUNICATION
You must become the change you want to see in the world.
~Mahatma Gandhi
MOVEMENTMATRIX
Niche
Mass
Passive
Active
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QuickTime™ and a decompressor
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decompressorare needed to see this picture.
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BRANDEVOLUTION
TRADE MARKS
BRANDS
LOVEMARKS
MOVEMENTS
BRANDS&MOVEMENTS
T. E. N.
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MOVEMENTMARKETING
Niche
Mass
Passive
Active
THANKYOU
NIALLDUNNE
FIND FACEBOOK.COM/NIALLDUNNEQuickTime™ and a decompressor
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VIDEO 1
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VIDEO 2
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VIDEO 3
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