empowering the silent...officher dr iffat zafar co- founder & chief marketing officher mahek...

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Empowering the Silent

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Page 1: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Empowering the Silent

Page 2: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

• Every year 14,000+ women graduate from

Med school, only 50% practice

• Out of the 70,000 licensed female physicians

barely 9,000 are practicing doctors

*The Pakistan Medical & Dental College Statistics 2015

Our Story

Page 3: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

The Problem

Where do all these doctors go?

Page 4: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

“120 million Pakistanis fall below Poverty Line out

of which 90% have little or no access to quality

healthcare”

*Pakistan Health & Demographic Survey 2012-13

Meet Sajida

Page 5: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Gaps in the Health Eco System

• Access to best healthcare in Private sector

• Insured through employersUpper

Income

• Some access to healthcare but lack care for serious illnesses Middle

Income

• Inability to afford even basic healthcare

Poor

90million

Conservativeness

Lack of

Prioritization

Unaffordability

Page 6: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

To patients in need unable to access Quality

Affordable Healthcare

Connects Qualified Home Based Female

Doctors

The Solution - doctHERs

Page 7: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

doctHERs Operations – “How”

Conversion of Existing spaces in communities

Patients walk in

Interviewed by our nurses Leased Software: MD ConsultsConnected to our Online Female Physician

Page 8: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Online ConsultationsLive Consultations Peripheral Diagnostic Tools

Page 9: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Visiting Ultrasound Specialist

Page 10: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Lab Collection Point

Page 11: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Free Dispensary Medication

Page 12: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Medical Health Awareness Camps

Page 13: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Mini Pharmacy

Page 14: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Direct Mobilization:

• Community Elder’s Session

• Door to Door

• Universities and schools

• Local Merchants

• Engaging Smaller villages in the district

Indirect Mobilization:

• Social Media

• Radio

Reaching the Unreached

Page 15: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Business Model

Revenue Sharing Model

$1 per patient for GP $3 for Specialist $ 5 for psychologist

$ 0.5 for VAS50 % to doctHERs, 25 % to doctor, 25% for s

$ 3 for Ultrasound $ 5 for physiotherapy

Page 16: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Journey & Traction: 2015

15,000 lives directly

10 doctors, 5 nurses, 3

specialists

75,000 lives indirectly

Hijrat Colony

Ilyas Goth

Hijrat Colony

Mansehra

Page 17: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Makkiya Jawed

Project ManagHER

Dr. Sara Khurram

Co-Founder & Chief Operating

OfficHER

Dr Iffat Zafar

Co- Founder & Chief Marketing

OfficHER

Mahek Pathani

Project CoordinatHER

Core Team

Dr Asher Hassan

Co- Founder & Chairman

Page 18: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

DKT Clinics KPK BHUs SINA ClinicsExploring

corporate kiosks

doctHERs in 2016

Page 19: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Our Road to success Grants/Competitions: $38K

Founder Capital : $30 K

Total Seed Capital Raised so far: $68K

Service Contract - implementing partners: $100K

Seed Capital Raised to Date

Page 20: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Whattsapp a doctHERa 24/7 service for provision o healthcare

advise

Accessibility to a doctor from the comfort of your

home

Healthcare kiosks for easy accessibility

doctHERs in 5 Years

Page 21: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

ImpactingLives

Reaching out to 8 Million People

Page 22: Empowering the Silent...OfficHER Dr Iffat Zafar Co- Founder & Chief Marketing OfficHER Mahek Pathani Project CoordinatHER Core Team Dr Asher Hassan Co- Founder & Chairman DKT Clinics

Contact us!

Website: www.docthers.com

Facebook: docthers.pk

Twitter: @docthers