empowering supply chain visibility with epcis traceability
TRANSCRIPT
Empowering supply Chain visibility
with EPCIS Traceability Cloud
Ken Lam, Head of Marketing and Industry Engagement
GS1 Hong Kong
May 2016
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
GS1 is a neutral, not-for-profit, user-driven standards body,
which facilitates collaboration to create more efficient, safer and sustainable value chains through
the adoption of easy-to-implement global standards.
The Global Language of Business
The most widely used supply chain standards system in the world
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Membership Profile by Industry Sector
• Apparel 590+
• FMCG 1,300+
• F&B 2100+
• Healthcare 550+
Total 7,000+
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
How we support? Aligning the company’s performance in an industrial best practices standards, optimizing company’s product flow processes and boosting up customer and consumer trust.
Standards Trainings
Best practices &Training
Food Traceability Assessments
Consultancy& Technology
Implementation
Deployment
GS1 Hong Kong Supply Chain Traceability Initiatives
© GS1 [Country] 2015 © GS1 Hong Kong 2016
The History - GS1 and MIT Ignited IoT Auto-ID labs and EPCglobal (Electronic Product Code)
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© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016 8
Search Retrieve
Identification How traceable
items are identified and
coded?
Procedures How
traceability acknowledged
and documented?
Information What
information is being used and
given?
Operations How
traceability works and how
crisis are managed
GS1 Global Tracebility Standard enabled by EPCIS (Electroinic Product Code Information Services)
EPCIS Traceability Cloud
© GS1 [Country] 2015 © GS1 Hong Kong 2016
iBeacon
ezTRACK Data Pipe (empowered by EPCIS)
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DataMatrix QRCode Databar (stacked)
Databar RFID NFC
Symbologies & Carriers
Identifiers SGTIN LGTIN SGLN SSCC GDTI GIAI GRAI GSRN SGCN CPI LEGACY KEYS
Connectivity Network WIFI Mobile Bluetooth
Web Applications
Native Applications
Barcode Scanners
Mobile Devices
Handheld Readers
RFID Readers
Capturing Devices & Apps Mobile
Applications
External Parties Enterprise Internal Systems
ERP WMS POS … FLEET MGT BI
System Data Exchange / Sharing
Enterprise Applications
Cold Chain Logger
Enterprise ezTRACK Data Pipe
(EPCIS 1.1: ISO/IEC 19987:2015 + ISO/IEC 19988:2015)
ERP WMS …
EPCIS
Cold Chain Readers
Security Management
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Object Traceability = EPCIS
• Electronic Product Code Information Services (EPCIS) is an open standard used to
track movement of objects as they move through the supply chain.
• The data shared at each read point in the supply chain provides WHAT, WHEN,
WHERE and WHY of each read.
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IoT powered by EPCglobal standard
Internet
ONS (Object Name Service) DNS ( Domain Name System)
EPC Code (Serialized product code)
IP address
EPCIS (Electronic Product Code Information Services)
HTTP (Web service defined by W3C)
Discovery Service Internet Search Engine
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Mengniu Dairy, a leading dairy manufacturer listed in Hong Kong.
company with the objective to standardized all traceability activities
amongst countries. To boost food safety and supply chain visibility,
Mengniu is going to deploy global traceability standards in 2016.
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Mengniu – Distribution Channel Visibility
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
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Project Approach:
Serialized QR codes printed on the packaging
Distributors / reseller can validate the origin with mobile apps
Farm Identification
Distributors / Consumer can check the product location and status
Mengniu – Distribution Channel Visibility
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Scan QR Code
Consumer can retrieve company information, product information and other promotion information.
Menqniu can make use of these information to analyze product planning and enhance customer servicing.
Project Approach:
Mengniu – Distribution Channel Visibility
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Expected benefits: Immediate:
• Enhance food safety and supply chain visibility
• Support channel management
In the future:
• Improve brand image
• Improve customer confidence
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Manufacturers – Distribution Channel Visibility
© GS1 [Country] 2015 © GS1 Hong Kong 2016
METRO GROUP Food Sourcing, a leading German based Retail and Wholesale company with the objective to standardized all traceability activities amongst countries. In 2015, seafood suppliers are required to implement global traceability standard thus to ultimately increasing supply chain visibility and traceability.
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Metro – Delivering Consumers Trust
© GS1 [Country] 2015 © GS1 Hong Kong 2016
METRO GROUP Food Sourcing, a leading German based Retail and Wholesale
company with the objective to standardized all traceability activities amongst countries.
In 2015, seafood suppliers are required to implement global traceability standard thus
to ultimately increasing supply chain visibility and traceability.
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GS1 HK supports all Asia Pacific Suppliers
Global Standards Based Traceability System is database system to store all information in one platform,
centralize all traceability data.
Metro – Delivering Consumers Trust
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Information on product will be then easier and faster to access.
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Metro – Delivering Consumers Trust
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Information on product will be then easier and faster to access.
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Consumers Visualize Traceability Metro
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Cold Chain Management
• To enhance the existing cold chain
management process from supplier releasing
temperature-cautious products to receiving
products for further use in order to achieve a
more visible and traceable cold chain
monitoring system.
• The ultimate goal is to ensure food safety
and food quality alongside the entire supply
chain, from farm to fork.
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© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
City super - Product Quality – Supply Chain Visibility
Tie up with product traceability, a cold chain management solution has been introduced to the industry which is based on EPCIS standards to provide supply chain visibility on temperature monitoring of any goods in a real time basis.
A high-end retailer in Hong Kong named as city’super adopts GS1HK’s cold chain management solution for enhancing product quality and minimizing food wastage through visible supply chain.
Cold Chain Tag
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
RFID cold chain tag
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RFID System (Fixed Reader /
Handheld)
RFID Tag
PC App uploads data to internet
Reading tags
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Monitoring
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Supply Chain Monitoring Base on GS1 ezTRACK platform, a global standard base track & trace platform Dashboard with graphical display for easier analysis and export to excel for further
analysis
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Specification Type: SP-SmartTAG 1.0
Operation frequency: 433MHz 434MHz 435MHz
Battery life: 2 years
Modulation mode: GFSK
Largest Identification: 150 meters
Operation temperature: -15 - 65 degree Celsius
Price: ~ HKD 300
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Alternative:
No RFID.
Physical reading required – through audio connector.
Operation temperature: -20 – 50 degree Celsius
Price: ~ HKD 50
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Barcode Sticker
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Description: A sticker with temperature
sensor, and present the quality
content through barcode
Barcode: UPC-A Standard Symbology
• 10 digits Serial Number
• 1 digit Quality Code
• 1 digit Checksum
Size: Credit Card Size
Battery life: No battery required
Operation temperature: -18 – 30
degrees celsius
Code Pattern Change if
Temperature Rise
© GS1 [Country] 2015 © GS1 Hong Kong 2016
DCH Logistics is one of the leading services providers who provides one-stop professional logistics services customers. Since 2015, DCH Logistics has adopted global traceability standards to support its product and supply chain traceability in order to deliver quality and traceable services.
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DCH logistics - Creating Competitive Edge with Quality
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016
Existing Scope
Consumer
Consumer can scan and retrieve e-pedigree of the product to gain trust
Retailer to receive products with label for accelerating product receiving
Upcoming Scope
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DCH logistics - Creating Competitive Edge with Quality
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016 32
Estimated Benefits:
Value added to enhance business
2% higher supplier service level
10% less out of stock rate
8% saving on entire supply chain cost
+ customer trust
DCH logistics - Creating Competitive Edge with Quality
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Anti-counterfeit and channel management
Before purchase Extended product information to promote brand & product key features
Product selling status and selling region
Off-line
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Anti-counterfeit and channel management
After purchased 1st time verification
4 Key Types of Results:
Successfully authenticated
Already been verified
Is being recalled
Is not sellable
Consumer can un-seal the security label and perform authentication from mobile app by scanning another QRCode (label verification code)
© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016 36
Search Retrieve
Identification How traceable
items are identified and
coded?
Procedures How
traceability acknowledged
and documented?
Information What
information is being used and
given?
Operations How
traceability works and how
crisis are managed
Summary
EPCIS Traceability Cloud
© GS1 [Country] 2015 © GS1 Hong Kong 2016
Thank You
GS1 ezTRACK