empowering residents to action using social media and innovation
DESCRIPTION
Empowering Residents to Action Using Social Media and Innovation. Presented by: Sheryl Johnson Kimberly Adams. Individual commitment to a group effort - that is what makes a team work a company work, a society work, a civilization work. - Vince Lombardi. Community Partnerships. - PowerPoint PPT PresentationTRANSCRIPT
Empowering Residents to Action Using Social Media and Innovation
Presented by: Sheryl JohnsonKimberly Adams
Individual commitment to a group effort - that is what makes a team work a company work, a society work, a civilization work.
- Vince Lombardi
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Engaging Citizens
Meet people where they are; ask yourself how does this group prefer their communication.
� Digital/electronic
Social Media
Mobile App
Web based information/services
� Face-to-Face
� Paper based
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Educating Citizens
Provide information that is accurate, easy to understand and fast.
Ask questions to get an understanding of what people really want to know.
– Community meetings
– Surveys
– Data based on reported issues/complaints
Determine what issues need continual education versus one time or seasonal.
Keep it simple!
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Empowering Citizens
Give citizens a voice.
� Provide tools that are easy to access and use.
Acknowledge and/or give feedback regarding reported issues and related concerns.
Follow up
� Was problem resolved?
� Is additional information needed?
� Is it outside of the scope of your organization?
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Graffiti
Street Light Outage
Vacant House
Illegal Dumping
Improving Communities in the Digital Age
Social Media
Today people want information that is to the point; social media meets this need.
Philly311 uses social media to;
� Answer frequently asked questions.
� Take requests for city services and provide a traceable reference number exactly like over the phone.
� Promote events, products and services.
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Social Media
Social media takes on various forms to communicate information in this real time world we live in.
� Twitter:
Provides lightweight platform with short messages no longer than 140 characters.
Can add links and photos.
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Social Media
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Facebook: More public forum with no
constraints on the number of characters or amount of content.
Similar to a webpage so those interested can browse for information.
Allows for engagement via multiple photos and videos, great for events and community projects.
Social Media
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You Tube: Video communications.
Can use to promote and educate about services.
No time constraints.
Social Media
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Blogging: Like an online magazine.
No character limitations, however typically a short article.
Can add pictures, imbed videos, links, etc.
Social Media Works
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Philly311 Twitter Follower Growth since June 2012: 282%
Facebook Fan Growth since 2012: 64%
Social Media
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- Philly311 - Philly311 Neighborhood Liaison
@Philly311 @Philly311NLP @MOBI311
Philly311 channel
(1)A mobile application; and
(2)a web application for Philly 311 which provides a real-time civic engagement platform allowing Philadelphians to report neighborhood issues directly into Philadelphia government work-order systems from their smart phone or internet browser.
• Keeps Philadelphia on the cutting edge of technology
• Provides greater access to City Hall
• Targets the Mayor’s goal of efficient and effective government
• Widgets allow you to provide information in real time; changing as needed.
• Can imbed links, videos, and photos.
• Typically cross platform that can work on various devices.
• Users can report issues such as potholes, graffiti, broken street lights, etc.
• Reporting allows users to specify location, description and attached a photo
• Mobile reporting utilizes phone’s GPS to specify location
• Optional anonymous reporting • Users can view issues displayed on a map • Displays nearby issues