EmpoweringEmpowering, engaging and activating membersac a g e be s

Blue Cross and Blue Shield of New Mexico, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company (HCSC), an Independent Licensee of the Blue Cross and Blue Shield AssociationBlue Cross®, Blue Shield® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.Well onTarget is a registered mark of HCSC.

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ENGAGING MEMBERSACROSS THE HEALTH CONTINUUMA 100% solution for 100% of your employees

ACROSS THE HEALTH CONTINUUM

W ll T t®Well onTarget

Health Assessment

Biometrics

Preventive care

Member Portal and online tools

24/7 Nurseline

Behavioral Health

Lifestyle management

Utilization management

Special Beginnings®’ maternity program

Care Coordination and Early Intervention

Blue Care Advisors nurse coaching

Condition management

Case management - complex and catastrophic

OUR WELLNESS SUITE

ENGAGING EVERYONE• Blue PointsSM

• Healthy Worksite consultation

WORKSITE WELLNESS• Events and seminars• Health fairsHealthy Worksite consultation

• Member personalized communications

• Fitness device integration• Fitness Program

• Monthly Challenge competitions• Wellness coordinators

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WELLNESS COACHING• Dedicated coaching• Goal-setting tools• Online and telephonic support

MEMBER WEB PORTAL• Well onTarget® portal• Well onTarget mobile app

Self-directed coursesASSESSING HEALTH Self directed courses• Trackers• Health articles• Interactive Symptom Checker• Social networking• Text messaging

• onmywayTM Health Assessment• Personal Wellness Report• Biometric screenings* • One-on-one coaching

Text messagingENGAGED, ACCOUNTABLE

EMPLOYEES3

MEMBERPORTALPORTAL

PORTAL HIGHLIGHTS• Health Assessment• Member dashboard• Self-directed courses• Trackers and tools• Interactive symptom checker• Health & wellness content• Food and exercise diary• Social networking• Text messaging• Blue PointsSM rewards• Fitness Program• Monthly Challenges• Fitness Device Tracking and

Mobile App

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The Health Assessment• Integrated within the portal

• Personalized member experiencep

• Drives engagement by recommending self-directed courses and coachingcourses and coaching after completion

• Personal wellness report with health improvement tipswith health improvement tips

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Blue PointsSM – Built-in IncentivesInstant recognition and rewards with Blue PointsSM

• Members can earn over $250 in Blue PointsSM rewards• Offerings that earn points:

– Biometric screenings(voucher and on-site through Interactive Health and Catapult Health)

Health Assessment completion

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– Health Assessment completion– Self-directed courses – Fitness Program Visits– Use of Online Trackers– Synching and using a fitness device or app

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Comprehensive Wellness Coaching*g

Readiness toReadiness to change selfchange self--efficacy andefficacy and

7*Built-in with BCC Enhanced and Elite levels, or available with Custom

Readiness to Readiness to change, selfchange, self--efficacy and efficacy and barriersbarriers are are also assessed.also assessed.

SELFSELF--DIRECTEDDIRECTEDCOURSESCOURSES

STRUCTUREDSTRUCTURED1212--WEEK LESSONS WEEK LESSONS ON 5 KEY HEALTH TOPICSON 5 KEY HEALTH TOPICS

COURSESCOURSES

8Milestone AssessmentMilestone AssessmentThe Stress ReportThe Stress ReportCourse OverviewCourse Overview

Well onTargetWell onTarget®® MobileMobileWell onTargetWell onTarget MobileMobileWELLNESS ON THE GO

Features available at launch*:• Mobile Health Assessment• Secure Messaging

with Health Coach**

• Health Dashboardand Trackers

• Blue PointsSM Balance

* The mobile app will first be available for iPhones only, and an Android version will be available later in 2015

** Coaching available to members with Enhanced,Elite, HMOIL and Custom BCC packages 9

Fitness Device IntegrationFitness Device IntegrationSYNC MOVE ACHIEVESYNC MOVE ACHIEVESYNC. MOVE. ACHIEVE.SYNC. MOVE. ACHIEVE.

IMPROVESIMPROVES DRIVESDRIVES ANSWERSANSWERSIMPROVESIMPROVESmember health member health and outcomesand outcomes

DRIVESDRIVESmember engagement member engagement and wellnessand wellness

ANSWERSANSWERSconsumer demand consumer demand for quantified selffor quantified self

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Device Marketplace and Dashboard

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Lifestyle ManagementIncludes telephonic outreach and engagement for weight management, tobacco cessation, metabolic syndrome and the leading indicators f CAD d di b tfor CAD, and pre-diabetes

Goals include Improvement in: • WeightWeight• BMI • Waist circumference• TriglyceridesTriglycerides • Cholesterol• Blood glucose • Blood pressure p• Stop smoking

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OUR FITNESS SERVICES$25

Fitness Program:

Monthly Membership fee to a nationwide network of leading national, regional and local fitness centers with no contract

25$45.30 average monthly fee for access to one fitness center brand*vs.

13*International Health, Racquet & Sportsclub Association

**Buy-up option with BCC Enhanced, Elite or Custom

The Big Picture

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