© 2017 VMware Inc. All rights reserved.

Accelerating Digital

Business Transformation

Pavlos KitsanelisVMware Country ManagerGreece, Cyprus, Malta

2

Digital transformation is all

about creating new possibilities

for your business.

3

Nimble innovation.

Better ways of working.

Inventive business models.

New customer experiences.

Why Business Leaders Are Embracing Digital

4

A Dramatic Shift in a Year1

9%12%

14%11% 12%

28%

32% 31%

26%

31%

Innovate in agile ways Predict newopportunities

Demonstratetransparency and trust

Deliver unique andpersonalizedexperiences

Enable always-on,real-time operations

2015 2016

1. Vanson Bourne and Dell Technologies, "Embracing a Digital Future,“ October 2016

2017 Digital Transformation Agenda

Business Agility

and Innovation

Exceptional Mobile

Experiences

Protection of Brand

and Customer Trust

Empower

Digital

Workspaces

Transform

Security

Modernize

Data

Centers

Integrate

Public

Clouds

B U S I N E S S O U T C O M E S

S T R AT E G I C I T P R I O R I T I E S

5

6

Modernize

Data

Centers

70% 57% 47%

Increased business agility and responsiveness to change

Greater cost efficiencies Faster time to innovation for new applications

Business and IT Leaders See the Benefits of Data Center and Cloud Transformation1

1. BPI Network, “Accelerating Transformation Through IT Innovation,” August 2015

Business Agility and Innovation Require IT Modernization

7

8

Modernize

Data

Centers

Slow and manual

provisioning of

network and

security services

Complex processes

and architectures

that slow DevOps

An environment

that prevents the

speedy delivery of

modern apps

Automate

IT

Modernize

Infrastructure

Run

Modern Apps

How VMware Helps

What limits data center capabilities and utility?

The Fully Software-Defined Data Center

• Serving 300 million people around the world

• Enabling higher quality and faster delivery of new customer services

• Speeding app development and deployment

VMWARE AND BHARTI AIRTEL

REALIZE THE POSSIBILITIES OF AN

AGILE TELCO INFRASTRUCTURE

Delivered with VMware vSphere,® Site Recovery Manager,™ vCloud Suite,®

vRealize® Automation™

10

Integrate

Public

Clouds

of VMware enterprise customers say they foresee an ideal end state where they rely on multiple clouds1

1. VMware Inner Circle Survey, May 2016

Public Clouds Are a Key Enabler of Digital Transformation

67%

11

12

Customers want to

take the maximum

advantage of any

cloud.

Organizations want

cloud freedom and

control, with no

vendor lock-in.Leverage VMware

Hybrid Clouds

Manage

Multiple Clouds

How VMware Helps

Integrate

Public

Clouds

What makes it difficult to integrate public clouds?

A Common Operating Environment Across Clouds

• Leading and innovating in the hospitality industry since 1927

• Early adopter of new integrated data center and cloud technologies to drive extensive business transformation

• Growing revenue with new services through digital channels

VMWARE AND MARRIOTT

REALIZE THE POSSIBILITIES OF

A NEW APPROACH TO HOSPITALITY

Delivered with VMware vSphere,®

vCloud Suite,® vRealize®

Automation,™AirWatch,®

App Volumes,™ Horizon® Air™

14

Empower

Digital

Workspaces

Consumer Experiences The Way We Work

15

IT Service Delivery

Graphics created by VMware based on industry research:1. Statista, “Global mobile retail commerce revenue from 2012 to 2018,” January 2017 2. Gartner, Mikako Kitagawa, “User Survey Analysis: Mobile Device Adoption at the Workplace Is Not Yet Mature,” October 2016 3. Gartner, “The Things People Buy: CIOs Need to Know the Smartphone User Preferences That Impact Mobile Policies” January 22, 2016

Mobility Is Redefining Our Experiences—and Expectations

Global mobile commerce is projected to almost double by 2017.1

employees, as of 2016 in a Gartner survey, use a personally owned device or devices for work.2

Number of respondents = 5,862Base: Works a full-time job or part-time job

By 2018, 95% of global enterprises will have both a choose-your-own-device (CYOD) and a formal bring-your-own-device (BYOD) plan in place.3

$315

$549(US Billions)

2015 2017

95%BYODand

CYOD

2 out of 3

16

How VMware Helps

Empower

Digital

Workspaces

A wide variety of

apps results in

inconsistent user

experiences,

security postures,

and support

requirements.

Device proliferation

and multiple device

ownership use-

cases complicate

endpoint

management.

Legacy PC lifecycle

management and

Windows OS

management are

complex, costly,

and restrictive.

Transform

Windows

Delivery

What prevents exceptional mobile experiences?

Consumer-Simple, Enterprise-Secure Mobility

Simplify App

Access and

Management

Unify Endpoint

Management

• Delivering banking services and products to 9 million customers

• Engaging employees with new digital workspaces

• Meeting customers where they prefer ─ inside or outside the bank

VMWARE AND ANZ BANK

REALIZE THE POSSIBILITIES OF

MOBILE BANKING

Delivered with VMware AirWatch,® VMware vSphere,®

Site Recovery Manager™

18

Transform

Security

19

Data breaches are on the rise.1

Of organizations report a data breach due to employees using mobile devices.2

67%

1. Verizon Data Breach Investigations Report (2011, 2012, 2013, 2014, 2015, 2016)

2. Ponemon Institute, “The Economic Risk of Confidential Data on Mobile Devices in the Workplace,” February 2016

Cybersecurity Remains a Top Priority

The more digital the business, the more critical cybersecurity.

761 855621

1367

21222260

2010 2011 2012 2013 2014 2015

20

New apps and

delivery models

can’t be easily

protected with

perimeter-centric

network security.

Proliferating and

diverse endpoints

access a range of

apps and IT

services.

Increasingly

complex regulatory

compliance

requires more of

organizations.

How VMware Helps

Transform

Security Secure Application

Infrastructure

Secure Identity

and Endpoints

What makes cybersecurity so challenging?

Intrinsic Security from Data Center to Device

Streamline

Compliance

21

.

• Executing annual volume of US$20 trillion, trading on the London Stock Exchange

• Providing customers with a secure online global trading platform

• Reducing network operation costsand data center footprint by 50%

VMWARE AND LONDON CAPITAL GROUP

REALIZE THE POSSIBILITIES OF

TRADING US$20 TRILLION ANNUALLY

Delivered with VMware NSX,®

vSphere,® vRealize®

Operations™

Any Cloud

Any DeviceVMware Workspace ONE™ Desktop Mobile Identity

Any ApplicationTraditional Apps Cloud-Native Apps SaaS Apps

Integrate

Public

Clouds

Transform

Security

Empower

Digital

Workspaces

Modernize

Data

Centers

Software-Defined Data Center

VMware Cross-Cloud Architecture™

Private Cloud Hybrid Cloud Public Cloud

VMware Cloud Foundation™

VMware vRealize® Cloud Management

VMware vCloud Air

VMware vCloud®

Air™ Network

Enabled with VMware’s Integrated Architecture

22

F

VMware Cross-Cloud Services™

23

Industry-SpecificSolutions

Global and Local Presence

Compatibility and Open Source Integration

Industry and Domain Expertise

Strategy andPlanning Expertise

AdvancedTechnology Capabilities

1,000+VMware Service

Professionals

100+Consulting

Partners

75,000Solution

Partners

1,100Technology

Partners

4,000VMware vCloud Air

Network Partners

A Trusted Partner for Your Digital Business Journey

Recognized as a leader by

Gartner in 2 Gartner Magic

Quadrants:• X86 Server Virtualization

Infrastructure1

• Enterprise Mobility Management Suites2

Recognized as a leader by

Forrester in 5 Forrester Waves:• Hybrid Cloud Management Solutions3

• Private Cloud Software Suites4

• Enterprise Mobile Management5

• Server-Hosted Desktops (VDI)6

• Enterprise File Sync and Share Platforms7

Ranked #1 for2015 market share by IDC in these technologies:• Data Center Automation Management8

• Cloud Systems Management9

• Enterprise Mobility Management (for VMware AirWatch)10

• Virtual Machine and Cloud System Software11

24

The Industry Recognizes VMware’s Technology Leadership

1. Gartner, Thomas J. Bittman, Philip Dawson, Michael Warrilow, “Magic Quadrant for x86 Server Virtualization Infrastructure,” August 3, 2016

2. Gartner, Rob Smith, et al, “Magic Quadrant for Enterprise Mobility Management Suites,” June 8, 2016

3. Forrester, Dave Bartoletti, “The Forrester Wave™: Hybrid Cloud Management Solutions, Q1 2016,” January 8, 2016

4. Forrester, Lauren E. Nelson, “The Forrester Wave™: Private Cloud Software Suites, Q1 2016,” January 19, 2016

5. Forrester, Christian Kane, “The Forrester Wave™: Enterprise Mobile Management, Q4 2015,” December 4, 2015

6. Forrester, David K. Johnson, “The Forrester Wave™: Server-Hosted Virtual Desktops (VDI), Q3 2015,” September 18, 2015

7. Forrester Cheryl McKinnon, “The Forrester Wave™: Enterprise File Sync And Share Platforms, Hybrid Solutions, Q2 2016,” April 26, 2016

8. IDC, Mary Johnston, Turner, “Worldwide Datacenter Automation Software Market Shares, 2015: Year of Suite Success,” Doc #US40425216, June 2016

9. IDC, Mary Johnston Turner, “Worldwide Cloud Systems Management Software Market Shares, 2015: Year of Continued Expansion,” Doc #US41374317, June 2016

10. IDC, Phil Hochmuth, “Worldwide Enterprise Mobility Management Software Market Shares, 2015: Consolidation of Vendors and Market Share Changes the Landscape,” Doc #US40430516, May 2016

11. IDC, Gary Chen, “Worldwide Virtual Machine and Cloud System Software Market Shares, 2015: Hypervisor Commoditization,” Doc #US41375117, July 2016

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or

its affiliates in the U.S. and internationally, and is used herein with permission.

All rights reserved. Gartner does not endorse any vendor, product or service

depicted in its research publications, and does not advise technology users to

select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact. Gartner

disclaims all warranties, expressed or implied, with respect to this research,

including any warranties of merchantability or fitness for a particular purpose.

25

Customers Prefer VMwareCompany Net Promoter Score

IBM software other than SPSS 61

HPE outsourcing 56

IBM SPSS 55

VMware 54

Oracle outsourcing 50

Intel Corporation 47

Microsoft servers 46

HPE IT services 46

Google 45

IBM outsourcing 45

Salesforce.com 45

IBM IT services 44

Microsoft business applications 41

SAP analytics 39

Oracle business applications 38

NetApp 38

Amazon Web Services (AWS) 37

HP products 37

Microsoft desktop software 37

SAP business process apps 36

Source: Temkin August 2016 survey to 800 IT decision makers of North American companies with at least $250 million annual revenue

4th

of 62 Technology Brands

in Net Promoter Scores

26

Our Commitments

Transformative

Products

Thriving

Planet

Empowered

PeopleVMware virtualization

technologies prevented

340 million metric tons of

CO2e from entering our

atmosphere.1

We’re committed to a

science-based target for our

global emissions reduction

and 100% renewable energy

for our global operations

by 2020.

We are proud to report that

22% of our global workforce

is made up of women, and

42% are U.S. minorities.2

We can and will do better.

1. IDC, “Green IT: Virtualization Delivers Energy and Carbon Emissions Reductions,” October 20162. VMware, “VMware Global Impact Report 2015: Force for Good,” October 2016,

2727

Dell Technologies is a unique family of businesses that

provides the essential infrastructure for organizations to

build their digital future, transform IT, and protect their

most important asset: information.

Accelerate Digital Transformation to Realize What’s Possible

Take the next step.Visit www.vmware.com

28

Business Agility

and Innovation

Exceptional Mobile

Experiences

Protection of Brand

and Customer Trust

Empower

Digital

Workspaces

Transform

Security

Modernize

Data

Centers

Integrate

Public

Clouds

Thank you.