employer branding starts with building a great … · employer branding starts with building a...
TRANSCRIPT
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EMPLOYER BRANDING
STARTS WITH BUILDING A
GREAT CULTURE
12.12.2018SOFIA
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THE FIRST QUESTION I ASK
2© 2018 Copyright United Partners Ltd.
What is unique
about your company
culture?
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3© 2018 Copyright United Partners Ltd.
WHY?
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4© 2018 Copyright United Partners Ltd.
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5© 2018 Copyright United Partners Ltd.
If we don’t go within
(company culture)
we go without
(employer brand)
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6© 2017 Copyright United Partners Ltd.
Great stories
create
great reputation
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7© 2018 Copyright United Partners Ltd.
Story::Creating
Story::Telling
Story::Sharing
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8© 2018 Copyright United Partners Ltd.
We found out what
some of the best
companies are
doing?
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9© 2017 Copyright United Partners Ltd.
Those that know how to express their values
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10© 2017 Copyright United Partners Ltd.
Corporate values – work life balance
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11© 2018 Copyright United Partners Ltd.
We decided to try,
Inspired by
Mindvalley.
Corporate values – Mindvaley (Envisioning)
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12© 2018 Copyright United Partners Ltd.
We decided to try,
Inspired by
Mindvalley.
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© 2018 Copyright United Partners Ltd.
THANKS GOD IT’S MONDAY
(PASSION)
HERE IS WHAT WE DID
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HERE IS WHAT WE DID
© 2018 Copyright United Partners Ltd.
READ WHEN YOU COMMUTE
(LEARNING)
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HERE IS WHAT WE DID
© 2018 Copyright United Partners Ltd. 15
SPREAD LOVE WEEK
(PASSION)
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16© 2017 Copyright United Partners Ltd.
Great Corporate Culture Great Content/Stories Missing ingredient
GREAT EMPLOYER BRAND
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Missing ingredient: INBOUND employer branding approach
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18© 2017 Copyright United Partners Ltd.
Great Corporate Culture Great Content/Stories Inbound Marketing
GREAT EMPLOYER BRAND
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Let’s go
INBOUND!