employer branding slideshare
DESCRIPTION
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.TRANSCRIPT
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WELCOME
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Introduction To New To HR
New To HR, looks to close the gap which exists within Human Resources globally and is designed specifically to offer guidance, support and development opportunities to new entrants, encouraging talented and able individuals to develop to their full potential and become the next generation of MDs, CEOs and industry leaders.
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Employer Branding
Nicole Dominique Le Maire
And the … Quality Of Hire Process
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Webinar Intro
Discussion of the 4 ways to revolutionize the Quality Of Hire (QoH) process via Employer Branding:
What is an Employer brand
Company Website
Candidate Experience
Culture
Internal Marketing
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Building a compelling employer brand
What is an employer brand?
• Perceptions of potential, current employees, stakeholders, third parties.
• How is your organisation viewed?
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Benefits of a strong Employer Brand:
It can make your organisation stand out from the crowded market.
1 – Values
2 – Personality
3 – Behaviours (desired)
ENGAGEMENT & MOTIVATION
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Developing Your Employer Brand
• What are the most attractive attributes of the organization to both current and potential employees?
• What roles are the most critical to company success and what do you need to do to attract and retain the best talent in these areas?
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Website
• Compels
•Motivates
• Excites
Work with your Marketing TEAM!
Are You The Employer Magnet?
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Britain’s Top Employer Awards
Judges on:
Pay and benefitsTraining & Development
Career ProgressionWorking Conditions Company culture
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Employer Brands – TRUE & ACCURATE!
True Engagement only happens if the brand is embedded in your culture.
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Attracting New Talented Employees
• Show what success in the organisation looks like
• Introduce current employees (buddy up)
• Promote commitment to development & training
• Show what success in an organisation looks like
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Tailor Employee Value Proposition
Associations and OfferingVersus
Skills, Capabilities, Experience
According to Employer Branding Online, companies who invest in developing their employer brand can expect an increase in
employee engagement and ease in attracting candidates.
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Company Sourcing
Online Assessment Automated Resume Screening
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Recruitment Process
Recognise the talent you bring into the workplace
Value it in terms of a calculated understanding of how each talent adds value!
Interview Process On-boarding
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Attracts. Engages. Develops.
• Where and How To Advertise Your Jobs
• How Easy Is It To Apply
• How Will You Respond To Applications
• How Are Your Interviews Conducted
• What is Your Rejection and Offer Process
• How Will You Stay In Touch
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Internal Marketing
The Best Employer Brands accentuate the positive aspects of the organisation, BUT are realistic and create a picture people can relate to – both internally and externally.
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Culture Seals The Job
Perception Of Job Seeker
Cultural Fit
&
The Importance of HUMANIZING!
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Communication StyleCLEAR MESSAGING
• Who Is The Organisation?
• What Does The Organisation Stand For?
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Build strong relations with employees & stakeholders!
Retain Your (best) Talent…
BUT… let your employees leave on a good note!
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Quality of Hire
Performance + Productivity + Culture
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Monitoring Your Employer Brand
Recognise the changing needs of your workforce and use:
• Employee Satisfaction Surveys
• Employee Workshops
• Exit Interviews
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Employer & External Brand
DO NOT FORGET TO ALIGN
Employees MUST live your brand
Employees MUST demonstrate your brand’s behaviour, beliefs and culture.
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Learn The Lesson Of Long Term Objectives
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TRIBE
6/10/14
Thank You for Attending!
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