employer brand training guide (thermo fisher)

Brand Training GuideWhat story will you tell?

table of contents

Part one: The Promise

Part two: The Concept

Part three: The Templates

Part four: Localizing Your Message

Brand Training Guide

What story will you tell?

Part One: The Promise

part one: the promise Brand Training Guide

Goals and ObjectivesCreate an employer brand platform that reflects Thermo Fisher Scientific’s organizational performance objectives and drives attention, engagement and retention of talent.

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Create a stimulating and content rich employer brand that is linked to the company mission and strategy of making the world healthier, cleaner and safer.

Develop positioning and channel development through partnerships with key internal stakeholders to drive an aligned messaging system that educates, inspires and convinces prospective recruits.

Build excitement and esprit de corps around Thermo Fisher Scientific’s compelling story, including its steady growth and sustained momentum.

Improve recruiting success by clarifying the company’s key messages.

Equip TA with tools to talk about the company and its success.

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To recruit from a position of strength

To increase our recruiting power

To give our employees a coherent, compelling

To unleash the power of storytelling

To transform our employees into talent

To solicit and truly hear the voice of the

To always make sure we “walk our talk”

We earn a reputation in exponentially message to pass along We seek out and magnets themselves employee – current and Apply what we hear from

the marketplace that as We turn our entire Everyone is consistently leverage stories about We build a team that potential employees to continuallysuch we don’t have to workforce into a team “on message” and tell the experiences people embodies our spirit and To develop and improve the Thermospend time trying to of headhunters. others about why Thermo have with Thermo Fisher reflects our beliefs to institutionalize processes Fisher work experienceconvince people why Fisher is such a great to illustrate the tangible become walking talent that enable us to hear the and never makethey should work for us. employer and place to value we bring to magnets, attracting voice of the employee. employment promises we

work. peoples’ lives. people like themselves to the Thermo Fisher work

can’t keep.

experience.

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part one: the promise Brand Training Guide

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Research ApproachFrom July through August, 2014, TMP Worldwide and Thermo Fisher Scientific collaborated to conduct a total of thirteen interviews with business leaders, a workshop with representatives from Marketing, Communications and Talent Acquisition, an employee perceptions survey that resulted in 427 participants from various areas within the company, and six focus groups with employees from around the world.

Leadership interview participants included:•

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Joe Beery, CIO

Greg Herrema, Sr. VP & President, CCG

Karen Kirkwood, VP, Corporate Communications

Shiraz Ladiwala, Sr. VP, Strategy and Corporate Development

Tom Loewald, Sr. VP & President Analytical Instruments Group

Fred Lowery, Sr. VP & President, Laboratory Products Group

Bill McMahon, President Laboratory Equipment Division

Sue Rice, Sr. VP, Human Resources

Val Mulhern, VP, Human Resources

Art Wood, VP, Human Resources

Tom Schlegel, VP, Human Resources

Mark Stevenson, Exec. VP & President, Life Science Solution Group

Stephen Williamson, Sr. VP & Chief Financial Officer

Workshop• 26 participants

Employee perceptions survey• 427 respondents

Employee Focus Groups• R&D/Product Management – Carlsbad, CA (6)• Commercial (sales/field service) – Shanghai, China (16)• Manufacturing – Singapore (11)• Regulatory/Quality Assurance – UK (6)• Software Engineering – Bangalore, India (10)• Finance – Waltham, MA (6)

part one: the promise

You know better than anyone how valuable the career opportunities are here at Thermo Fisher Scientific. Our Employer Value Proposition is a way of clarifying and summarizing what we offer candidates.Being part of our team means a candidate will have the opportunity to:

Realize your best – professionally and personally

We’re communicating to our audience that Thermo Fisher Scientific provides continuous challenge and expansive opportunities that empower professionals to reach their professional and personal best.

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A transformative leader powered by an important mission

Thermo Fisher Scientific is changing the scientific industry, achieving success on a global scale while wholeheartedly embracing its mission: enabling customers to make the world healthier, cleaner, and safer.

Pillar 1

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What it Means to Employees• Inspiration

What it Means to Candidates•Confidence

Industry leadership

Stability Company reputation

Connection to the mission

Important work

Attributes supported by quantitative and/or qualitative research with employees

Pillar 1

Meaningful impact inside the company and out

We are empowered to affect change, taking on challenges that lead to personal achievement, company success, and genuine contributions to society.

Pillar 2

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What it Means to Employees• Purpose

What it Means to Candidates•Challenge

Continuous challengeAccomplishmentEmpowerment

Connection to the mission


Pillar 2

Working the right way for the right reasons

By putting our mission first and striving for optimal performance, together we focus on doing the right thing and improving the quality of work.

Pillar 3

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What it Means to Employees• Achievement

What it Means to Candidates•Integrity

Work the right way

Collaborative Manager quality Coworker quality

Connection to the missionImportant work


Pillar 3

Pillar: Where careers are made

Size, scope, and success makes Thermo Fisher Scientific a great platform for careers, offering a variety of paths for learning and development, cross-functional exploration, and opportunities for advancement.

Pillar 4

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What it Means to Employees• Fulfillment

What it Means to Candidates•Possibility

Career evolutionContinuous challengeDiscoveryLearning

Advancement opportunities


Pillar 4

Realize your best – professionally and personally “Realize your best – professionally and personally,” encapsulates the Thermo Fisher Scientific employment experience, one that enables you to reach your professional best through continuous challenge and expansive opportunity, as well as your personal best, achieved through alignment with our company values and contributions to society made possible by our mission. “Realize your best – professionally and personally,” is a goal that requires an achievement-focus, suggesting that if every employee achieves this goal, then the company as a whole can only do the same.

EVP: Positioning Strategy

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A transformative leader powered by

an important mission

Working the right way for the right reasons

Meaningful impact inside the

company and out

Where careers are made

What it Means to Employees• Inspiration

• Achievement

• Purpose• Fulfillment

What it Means to Candidates•Confidence•Integrity

•Challenge•Possibility

EVP Positioning

Making the strategy work: message guidelines and marketing playbooks

Sales

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Universal Campus

Technical EMEA

Finance APAC

Audiences Brand Training Guide

• Asia places more importance on company strategy, leadership and teamwork• EMEA places importance on challenging work. • Finance cares about leadership and stability• Sales focuses on manager quality, recognition and teamwork. • IT and R&D place more importance on coworker quality, importance of work and

innovation


Part Two: The Concept

We have a storytelling culture at Thermo Fisher, and our stories all point to our mission: enabling our customers to make the world healthier, cleaner and safer. Our concept invites candidates to be a part of our stories of community, care, innovation, opportunity, exploration and excitement. By telling inspiring stories from an individual perspective, we can reach out to a wide variety of professionals and create an emotional connection to our people, our organization—and to the candidate’s future.

part two: the concept Brand Training Guide


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MY WORK IS A

STORY OF EONS.What I do helps us anticipate the future—by going back as far as we can go. Our instruments help scientists measure small differences in 800,000-year-old ice cores, giving the world access to unprecedented information about how the climate has changed—and crucial clues about what lies ahead.

Our work has historic significance, but I also appreciate the smaller-scale results of what I do. Collaborating with colleagues to provide new opportunities for our customers. Making sure they have the right tools to get the best results. Every day, I’m able to impact people who are doing important work and making groundbreaking discoveries.

DanielApplications Specialist

Explore our opportunities atjobs.thermofisher.com and join our team.

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If you’re looking for clues to your future, you’ll discover that, at Thermo Fisher Scientific, each one of our 50,000 extraordinary minds has a unique story to tell. And we all contribute to a singular mission—enabling our customers to make the world healthier, cleaner and safer.




MY WORK IS A

STORY OF SUSTENANCE.Niusheng

Application Engineer


MY WORK IS A

STORY OF SUSTAINABILITY.MattScientist


MY WORK IS A

STORY OF SAFETY.Christoph

Product Specialist


MY WORK IS A

STORY OF INVESTMENT.Stella

Director, Finance


MY WORK IS A

STORY OF DETECTION.Mike

Senior Sales Representative


MY WORK IS A

STORY OF HUMANITY.Dennis

Senior Staff Scientist

MY WORK IS A


STORY OF REVELATION.Larry

Business Excellence Specialist

part two: the concept

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Layout Elements


MY WORK IS A

STORY OF EONS.DanielApplications Specialist

What I do helps us anticipate the future—by going back as far as we can go. Our instruments help scientists measure small differences in 800,000-year-old ice cores, giving the world access to unprecedented information about how the climate has changed—and crucial clues about what lies ahead.

If you’re looking for clues to your future, you’ll discover that, at Thermo Fisher Scientific, each oneof our 50,000 extraordinary minds has a unique story to tell. And we all contribute to a singular mission—enabling our customers to make the world healthier, cleaner and safer.


Explore our open positions:• Add job title, req #, and location• Add job title, req #, and location

• Add job title, req #, and location• Add job title, req #, and location

• Add job title, req #, and location • Add job title, req #, and location


HeadlineThe headline will always take the form: “My work is a story of ”

Body CopyThe main text; there are long and shortversions for each employee story.

Call to ActionThe desired next step for candidates;can include visiting our website, applyingfor a position, attending an event or someother response.

PhotographyFeatures the employee in a moment

of impact. Whenever an image is used, include the corresponding

headline, along with the employee’sname and title.

Story BoxA design element that engages the candidate with an open-ended question. The story box

should always be included when space permits.

Name and Job TitleFirst name only. Do not modify the approved job title.

LogoShould always be included.

Editable Body CopyFor placing customizable information such as

job requisitions and event information.

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Part Three: The TemplatesWhat story will you tell?

part three: the templates Brand Training Guide

Here are examples of some common ad sizes.



MY WORK IS A





MY WORK IS A






Explore our open positions:• Add job title, req #, and location• Add job title, req #, and location• Add job title, req #, and location

• Add job title, req #, and location• Add job title, req #, and location• Add job title, req #, and location

MY WORK IS A






MY WORK IS A

STORY OF EONS. Each one of our 50,000 extraordinary minds has a unique story to tell. And we all contribute to a singular mission—enabling our customers to make the world healthier, cleaner and safer.


Explore opportunities at jobs.thermofisher.com.


Full Page Ad

Global Talent Acquisition Portalhttp://org.iconnect.thermofisher.net/sites/HR1/TA/Pages/Home.aspx19

Half Page Vertical Ad

1/4 Horizontal Ad 1/4 Vertical Ad

http://org.iconnect.thermofisher.net/sites/HR1/TA/Pages/Home.aspx




MY WORK IS A





MY WORK IS A




MY WORK IS ASTORY OF EONS.What I do helps us anticipate the future—by going back as far as we can go. Our instruments help scientists measure small differences in 800,000-year-old ice cores, giving the world access to unprecedented information about how the climate has changed—and crucial clues about what lies ahead.


jobs.thermofisher.com


MY WORK IS ASTORY OF EONS.


Each one of our 50,000 extraordinary minds has a unique story to tell. And we all contribute to a singular mission— enabling our customers to make the world healthier, cleaner and safer.



Zap Stand


Wall Signage Flyer

Handshake Card



Web Banners 160x600 Web Banners 728x90

Web Banners 300x250




Zap Stands

MY WORK IS A

STORY OF HEALTH.LouiseManager, IT



MY WORK IS ASTORY OF AUTHENTICITY.EricaBusiness Director



MY WORK IS A

STORY OF DETECTION.MikeSenior Sales Representative



MY WORK IS A

STORY OF GROWTH.Cathy

Application Manager



MY WORK IS A

STORY OF PURITY.SamCommercial Director





MY WORK IS ASTORY OF SUSTAINABILITY.MattScientist



MY WORK IS A

STORY OF CONNECTION.DhanushSoftware Development Engineer




Email Template Flyer (Front)

At Thermo Fisher Scientific, innovation is a constant part of our culture, and we’re supported by the largest R&D budget in the industry. On the development team I’m a part of, we each bring insights from our own disciplines to continually improve our products and our processes. Working together like this encourages all of us to go the extra mile for our customers.

MY WORK IS A

STORY OF SAFETY.

I help keep children safe. The instruments I develop ensurethat our customers—and regulatory agencies around the world—can keep lead out of our kids’ toys. Our instruments also contribute to identifying impurities in drinking water, hazardous elements in cosmetics and many other important applications. Seeing the variety of ways our customers are using our technology makes what I do even more fulfilling.

ChristophProduct Specialist



What story will you tell? jobs.thermofisher.com

In a region that stretches across Europe, the Middle East and Africa, you’ll find diverse opportunities for challenging work, along with plenty of room for you to grow professionally. With approximately 20,000 employees in the EMEA region, our scale is a key advantage in the global markets we serve. Working in 156 sites, our people generate more than $4.5 billion in revenue. We’ve also created Centres of Excellence that leverage our strengths in manufacturing, commercial capabilities and R&D. Visit jobs.thermofisher.com/emea to learn more about Thermo Fisher Scientific in the EMEA region and explore our opportunities.

1. What you do every day will be meaningfulEveryone at Thermo Fisher makes a significant difference— to our team, to our customers and to the world.

2. You’ll have the opportunity to define your pathYou’ll discover resources for professional development,a culture that welcomes your ideas and opportunities that only a global leader can provide.

3. You’ll work with purposeWhat you do contributes directly to our mission: enabling ourcustomers to make the world healthier, cleaner and safer.

4. You can share our passion for doing things the right way

You’ll work alongside enthusiastic colleagues who are dedicated to acting responsibly, collaborating effectively and making a difference in the world.

5. You’ll be able to realize your bestYou’ll be inspired by colleagues, empowered to exercise your imagination on real-world challenges and supported with benefits that enhance your life.

5REASONS TOWORK AT THERMO FISHER SCIENTIFIC

THERMO FISHER SCIENTIFIC IN EMEA

TELL THE STORY

OF YOUR CAREER.As the world’s leader in serving science, at Thermo Fisher Scientific, our professionals develop critical solutions—and build rewarding careers. We’re a driving force in the research, healthcare, industrial and applied markets, generating more than $17 billion in annual revenue. No other company can match our range of customer touch points—technologically, geographically or commercially. We help customers in finding cures for cancer, protecting the environment, making sure our food is safe and moving forward with thousands of important projects that improve millions of lives.

At Thermo Fisher, what you do will have real-world impact, and you’ll be supported in achieving your career goals. Learn more about our global team of more than 50,000 professionals and tell your own story.

Flyer (Back)




T-Shirts

WHY DO I WORKFOR THE WORLD LEADER

IN SERVINGSCIENCE?

BECAUSE I HAVE A PASSION FOR DOING THINGS THE RIGHT WAY.


WHY DO I WORKFOR THE WORLD LEADER

IN SERVINGSCIENCE?

BECAUSE I CANWORK WITH PURPOSE.


Front


Back Front Back



The following is a complete list of approved brand activation assets developed as of November 2015:

• Wall Signage – 23• Zap Stands – 6• Brochure• Flyers – 8• Print Ads – 8 in 3 in sizes each• Print ads, Small Space Generic – 3• Digital Banners – 7 in 3 sizes each• Html Email Template


• Handshake Cards• Standard Word Template – 7• Welcome Folders – 3• Boilerplate Copy• Tablecloth• T-Shirts – 5• LinkedIn Profile How-to Flyer• LinkedIn Profile Background Image



Here are some additional recruiter resources:

Recruiter Brand Training Video

5 Reasons to Work at Thermo Fisher Scientific1.What you do every day will be meaningful. Everyone at Thermo Fisher makes a significant difference—

to our team, to our customers and to the world.2.You’ll have the opportunity to define your path. You’ll discover resources for professional development,

a culture that welcomes your ideas and opportunities that only a global leader can provide.3.You’ll work with purpose. What you do contributes directly to our mission: enabling our customers to make

the world healthier, cleaner and safer.4.You can share our passion for doing things the right way. You’ll work alongside enthusiastic colleagues

who are dedicated to acting responsibly, collaborating effectively and making a difference in the world.5.You’ll be able to realize your best. You’ll be inspired by colleagues, empowered to exercise your

imagination on real-world challenges and supported with benefits that enhance your life.

Talking Points• Is a U.S. Fortune 500 company—ranked number 181—employing

50,000 professionals in diverse fields


• Makes the largest investment in R&D in the industry

• Generates 25% of current revenue from products that didn’t exist 5 years ago

• Serves the research, healthcare, industrial and applied markets

• Helps customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity

• Is a leader in mass spectrometry and chromatography platforms for the life sciences research market

• Produces industry-leading analytical instruments to monitor industrial processes, analyze foods and track air and water quality

• Offers the most-cited life sciences reagents and instruments

• Serves customers in laboratories and clinics, on production lines and out in the field

• No other company can match our range of customer touch points— technologically, geographically or commercially



Part Four: Localizing Your Message

part four: localizing your message

To make your message as effective as possible, you want to speak directly to your specific candidates. A first step is to select a story that will resonate with your particular audience. We’ve provided stories matched with a range of audiences here. As always, full resources and options can be found on the Global Talent Acquisition Portal.




part four: localizing your message Brand Training Guide

Finance AudienceKey Messages: product breadth, stability

Name: StellaTitle: Director, FinanceAlso recommended for: Career Progression, Leadership Development, Product Development, Women


MY WORK IS A

STORY OF INVESTMENT.StellaDirector, Finance

Name: DanTitle: Director, Public HealthAlso recommended for:Government, Global

MY WORK IS A

STORY OF PROTECTION.


Dan

Director, Public Health

Name: JunkoTitle: Senior Director, R&DAlso recommended for: Scientist, Diversity, Women


MY WORK IS A

STORY OF PROGRESS.Junko

Senior Director, R&D

Name: AnandTitle: Director, PricingAlso recommended for: Leadership Development, Business

MY WORK IS A

STORY OF VALUE.


Anand

Director, Pricing

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Sales AudienceKey Messages: support, recognition

Name: SamTitle: Commercial Director


MY WORK IS A

STORY OF PURITY.Sam

Commercial Director



MY WORK IS A

STORY OF PROTECTION.Dan




MY WORK IS A





MY WORK IS A

STORY OF VALUE.Anand

Director, Pricing

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Technical AudienceKey Messages: critical work, R&D investment

Name: JoeTitle: Senior Vice President and CIOAlso recommended for:Executive


MY WORK IS ASTORY OF INSPIRATION.Joe

Senior Vice President and CIO

Name: ScottTitle: Senior Manager, Technical SupportAlso recommended for: Operations, Manufacturing, Career Growth


MY WORK IS ASTORY OF MOMENTUM.Sc ott

Senior Manager, Technical Support

Name: LouiseTitle: Manager, ITAlso recommended for:WomenWhat story will you tell?

MY WORK IS ASTORY OF HEALTH.Louise

Manager, IT



MY WORK IS ASTORY OF PROTECTION.Dan


Name: JulioTitle: Senior Staff ScientistAlso recommended for:R&D


MY WORK IS ASTORY OF JUSTICE.Jul io




MY WORK IS ASTORY OF PROGRESS.Junko


Name: DennisTitle: Senior Staff ScientistAlso recommended for:R&D


MY WORK IS ASTORY OF HUMANITY.Dennis


Name: DanielTitle: Applications SpecialistAlso recommended for:Science, Innovation

MY WORK IS ASTORY OF EONS.


Daniel

Applications Specialist

Name: ChristophTitle: Product SpecialistAlso recommended for:R&DWhat story will you tell?

MY WORK IS ASTORY OF SAFETY.Christoph

Product Specialist

Name: RobertTitle: Product ManagerAlso recommended for: Science, STEM, Innovation


MY WORK IS A

STORY OF ENLIGHTENMENT.Robert

Product Manager

Name: MattTitle: ScientistAlso recommended for: Green Chemistry, Innovation


MY WORK IS ASTORY OF SUSTAINABILITY.Matt

Scientist

Name: DhanushTitle: Software Development EngineerWhat story will you tell?

MY WORK IS ASTORY OF CONNECTION.Dhanush

Software Development Engineer

Name: MeredithTitle: Senior Manager, QualityAlso recommended for:Women


MY WORK IS ASTORY OF PROMISE.Mered ith

Senior Manager, Quality

Name: DougTitle: Regulatory SpecialistAlso recommended for: Compliance, Professional Growth


MY WORK IS ASTORY OF ELEVATION.Doug

Regulatory Specialist

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Campus AudienceKey Messages: continuous development

Name: ScottTitle: Senior Manager, Technical SupportAlso recommended for: Operations, Manufacturing, Career Growth


MY WORK IS A

STORY OF MOMENTUM.Scott


Name: DanTitle: Director, Public HealthAlso recommended for:Global, Government


MY WORK IS A



Name: CathyTitle: Application ManagerAlso recommended for:Women


MY WORK IS A


Application Manager



MY WORK IS A



Name: EricaTitle: Business DirectorAlso recommended for:Women


MY WORK IS A

STORY OF AUTHENTICITY.EricaBusiness Director


MY WORK IS A

STORY OF VALUE.


Director, PricingAnand

Name: RobertTitle: Product ManagerAlso recommended for:Science, STEM, Innovation

MY WORK IS ASTORY OF ENLIGHTENMENT.


Robert Product Manager

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EMEA AudienceKey Messages: high performance, innovation



MY WORK IS A





MY WORK IS A



Name: DanielTitle: Applications SpecialistAlso recommended for:Science, Innovation


MY WORK IS A

STORY OF EONS.Daniel


Name: ChristophTitle: Product SpecialistAlso recommended for:R&DWhat story will you tell?

MY WORK IS A

STORY OF SAFETY.Chris toph

Product Specialist

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APAC AudienceKey Messages: strategy, admired company



MY WORK IS A





MY WORK IS A



Name: NiushengTitle: Application Engineer


MY WORK IS A

STORY OF SUSTENANCE.Niusheng

Application Engineer

Name: LinTitle: Sales Engineer


MY WORK IS A

STORY OF CLARITY.Lin

Sales Engineer

Name: StellaTitle: Director, FinanceAlso recommended for: Career Progression, Leadership Development, Women


MY WORK IS A

STORY OF INVESTMENT.StellaDirector, Finance

Name: SamTitle: Commercial Director


MY WORK IS A

STORY OF PURITY.Sam

Commercial Director

Name: CathyTitle: Application ManagerAlso recommended for:Women


MY WORK IS A


Application Manager

Name: DhanushTitle: Software Development Engineer


MY WORK IS A

STORY OF CONNECTION.DhanushSoftware Development Engineer



MY WORK IS A

STORY OF VALUE.AnandDirector, Pricing

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Universal AudienceKey Messages: innovation, growth, mission

part four: localizing your message

Name: JoeTitle: Senior Vice President and CIO


MY WORK IS A

STORY OF INSPIRATION.Joe

Senior Vice President and CIO

Name: ScottTitle: Senior Manager, Technical Support


MY WORK IS A

STORY OF MOMENTUM.Scott


Name: LouiseTitle: Manager, IT


MY WORK IS A

STORY OF HEALTH.Louise

Manager, IT

Name: DanTitle: Director, Public Health


MY WORK IS A



Name: JulioTitle: Senior Staff Scientist


MY WORK IS A

STORY OF JUSTICE.Julio


Name: JunkoTitle: Senior Director, R&D


MY WORK IS A



Name: DennisTitle: Senior Staff Scientist


MY WORK IS A

STORY OF HUMANITY.Dennis


Name: DanielTitle: Applications Specialist


MY WORK IS A

STORY OF EONS.Daniel


Name: ChristophTitle: Product Specialist


MY WORK IS A

STORY OF SAFETY.Christoph

Product Specialist

Name: AnandTitle: Director, Pricing


MY WORK IS A

STORY OF VALUE.AnandDirector, Pricing

Name: MattTitle: Scientist


MY WORK IS ASTORY OF SUSTAINABILITY.Matt

Scientist

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Audience Message Story

Finance product breadth, stability Stella, Dan, Junko, Anand

Sales support, recognition Dan, Junko, Sam, Anand

Technical critical work, R&D investment Joe, Scott, Louise, Dan, Julio, Junko, Dennis, Robert, Daniel, Christoph, Dhanush, Matt, Meredith, Doug

Campus continuous development Scott, Dan, Junko, Erica, Cathy, Robert, Anand

APAC

strategy, admired company Stella, Dan, Junko, Sam, Cathy, Niusheng, Lin, Dhanush, Anand

EMEA high performance, innovation Dan, Junko, Daniel, Christoph

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Audience Message Story

Consult the Global Talent Acquisition Portal to review any employee stories you’re considering using. With each employee

story, you’ll find a matching headline, an image and long and short body copy options.

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Universal innovation, growth, mission Joe, Scott, Louise, Dan, Julio, Junko, Dennis, Daniel, Christoph, Anand, Matt, Sarah

ToolsWhat story will you tell?

Tools TA Portal

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Build your professional reputation and visibility

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Social Sharing Brand Training Guide

When you share great content, it reflects well on you. You’re building your reputation as someone who’s knowledgeable in your field.

You’re also increasing your credibility and visibility – and your chances of growing your network.

Step 1Download the twitter playbook on the TA Portal

Step 2Visit linkedin.com/elevate or download the Elevate app on your iOS or Android mobile device (search “Elevate LinkedIn”).

Log in using your LinkedIn credentials and choose your topics. Start sharing today!

Proprietary & Confidential 41

What Story Will You Tell?

We are 50,000 colleagues transforming the industry, enabling our customers to make the world healthier, cleaner and safer.

employer brand training guide (thermo fisher)

Recruiting & HR