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© GfK SE 2015 | GfK Employee & Organizational Research (EOR)

GfK Employee & Organizational Research (EOR)

GfK Employee & Organizational Research (EOR)

GfK EOR supports the management in optimizing the value added chain «employee - customer - revenue» by delivering precise analyses and reliable bases for decision making. We reveal the perception of the company’s employees and measure all relevant aspects of organizational high performance through our approved survey methodology. Our consultants guarantee to establish your survey as a strategic management instrument. We put high emphasis on a holistic approach and we apply a comprehensive survey- and feedback concept in consulting our clients. Furthermore, we relate the survey results to diverse company benchmarks (linkage analysis). Within this concept, the follow up process is a key element. GfK EOR offers customized concepts, solutions and tools, adjusted to the purposes of our clients.

What we offer

© GfK SE 2016 | GfK Employee & Organizational Research (EOR) 2

Data security and anonymity are first priority to us. Therefore, our data is kept on servers within Germany. The security measures of GfK EOR are subject to the strict regulations of the German data protection law (BDSG).

Security and anonymity

Our services include


Employee Engagement Health Survey/ Risk Assessment

Internal service orientation/ customer satisfaction

Management/ Leadership appraisal

Change Monitor Pulse Check Modular surveys Online tools


The GfK Employee Engagement-Model is based on the latest scientific findings. Basically, we differentiate between the shown emotions and the behavior of the employees. Measuring engagement alone is not sufficient for steering an effective follow up process. To guarantee this, other important dimensions which might influence engagement should also be recorded. These dimensions differ and are company specific. Our key driver model is based on research about high performance organizations. With our key driver model (=Partial Least Squares) we can reliably identify the dimensions, which are decisive for employee engagement and therefore for the success of the company. This means, we help to separate important from unimportant issues and therefore increase the effectiveness of follow up processes and their set ups. Our comprehensive benchmark database additionally supports our clients. If you have become curious about how we could implement your engagement survey professionally and in a cost-efficient way? Then please contact [email protected].

Employee Engagement

Employee Engagement


With our health model we provide efficient measurement of all relevant risk potentials. Here, a large intersection with engagement-relevant aspects can be seen. In a combined model, many synergies can be created, and two goals can be reached at the same time: Engagement measurement and risk assessment in the company. We offer following types of health surveys:

Health as a module within the engagement survey Risk assessment combined with engagement

If you are looking for a practical concept for risk assessment in your company, please contact [email protected].

Health Survey/Risk Assessment

Health Survey/Risk Assessment


Service orientation and high internal customer satisfaction are important prerequisites for a high service level and product quality and will have a positive impact on employee engagement. Considering the entrepreneurial value added chain, regular measurement of the internal service quality is a key aspect. Our approach towards internal customer satisfaction measurement is based on the latest findings of GfK Market Research and supports our clients in reaching the following goals:

Sensitization/Awareness and orientation of all managers and employees towards internal customer satisfaction / service quality Verifiable, measurable agreements with internal customers (same understanding) Indications for optimization potentials and supporting a continuous improvement process Recording valid key figures for evaluating target achievement High acceptance of the respective target groups Awareness of internal customers

Would you like to know more? Please contact [email protected].

Internal service orientation /customer satisfaction

Internal service orientation/customer satisfaction


‟Leadership” is a key success factor in high performance organizations as well as in the success of change processes, the strategic and continuous development of management culture within a company and in employee engagement. Through 90 to 360 degree feedbacks, GfK EOR supports companies and their managers in better understanding their own strengths and weaknesses, and in deriving recommendations for action. Our approach is based on the GfK management model, which is adjusted to our client’s entrepreneurial management philosophy and therefore provides a client-specific description of its management culture. We put high emphasis on:

YOUR management philosophy Questionnaire contains clear descriptions of competencies and behavior Efficient implementation Management dimensions based on the latest scientific findings

Would you like to receive more information? Please contact [email protected].

Management/Leadership appraisal

Management/Leadership appraisal


Our research shows that the implementation of change processes is significantly more efficient if supported by surveys. The GfK EOR Change Monitor was developed especially for this purpose. It analyses the relevant success factors of change, considering the different stages of a change process. The GfK EOR Change Monitor emphasizes the increase in willingness to change as well as the (sustainable) acceleration of the development/change within a company. GfK EOR offers customized solutions which can be applied in every phase of a change process and which aim at improving the effectiveness and the sustainability of these changes. Would you like to know more about support in your change processes? Please contact [email protected].

Change Monitor

Change Monitor


Depending on your current situation in your company we offer different survey waves (every two years, yearly, etc.). In order not to lose track of the mood status in your company between subsequent survey waves, we recommend to conduct short pulse checks. Pulse checks are mainly characterized by a significantly shorter questionnaire and sample surveys. We support our clients in the set-up of a meaningful comprehensive concept, in which continuous pulse checks are implemented. We offer ready-made pulse check concepts on the following themes:

Employee engagement Follow-up processes Strategy Change Leadership/management Health Internal customer satisfaction

Would you like to know which pulse check concept fits in your survey landscape? Please contact [email protected].

Pulse Check

Pulse Check


In case of difficult situations within an organization, highest flexibility considering themes, timing and implementation is needed. The modular spotlight survey from the GfK tool box provides:

Short surveys on current HR themes (e.g. state of the change process) Fast implementation Flexible rerun of pulse surveys Survey can be started directly by the local initiators or by a HR business partner

What do these modules contain? Engagement: Measure whether the employees live out the corporate values because of a high engagement. Leadership/management: Develop management behavior and competencies through relevant behavioral aspects Change: Accompany change processes through their different phases, manage and promote them efficiently Analysis of work situation: Recognize and optimize perceived strengths and potentials for improvement in the day-to-day work situation These modules can be conducted separately or combined. The actual survey content is adjusted to your individual needs.

Modular surveys

Modular surveys


GfK EOR has the goal to fulfil the needs of our clients in a flexible way. One of the tools for providing this flexibility is the GfK EOR Online „Survey Information System“ (SIS). SIS is a modern internet based software containing different tools for supporting and moniroring employee surveys in different languages. For every user, these tools can be made available depending on individual access rights and availability (depending on the project status). SIS contains several modules, which can be implemented separately or combined.

OrgManager: Efficient editing of structure- and employee data, especially in decentralized structures Online Survey: Conducting surveys in a responsive layout. Online Response Monitor: For monitoring the response rates during the survey Online Reporting: In-depth data analysis (data mining tool) Online FollowUp: Documenting and monitoring follow-up processes Online Download: Providing the result reports and accompanying information AccountManager: Administration of user accounts by our client TeamSpace: Project management and exchange platform

Online tools

Online tools

[email protected]

+49 (0)6151 / 734 75 116


Dr. Ingrid Feinstein

For more information please contact:

Head of Employee & Organizational Research

employee & organizational research - gfk · gfk employee & organizational research (eor)...

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