employee generated video for internal comms
DESCRIPTION
Employee Generated Video is on the rise and 81% of executives believe the demand for these videos will only increase. So, is it about time your company got involved?TRANSCRIPT
Employee Generated Video
What is it? //Can it Benefit Your Company?
Employee Generated Video is similar to public User
Generated Video (UGV)
Executives invite their employees to upload video content to the company network
81%of executives believe the demand for these videos will increase
Source: http://www.businesswire.com/news/home/20120417005664/en/Qumu-Executive-Survey-Employee-Generated-Content-Works
Use video to enhance employee engagement
How-to videos
Internal presentationsand webinars
Video diaries etc…
Photo source: http://ravindrajoisa.blogspot.co.uk/2010/07/ibm-launches-faster-mainframe.htmlSource: http://www.edgepicture.com
Less than 0.1%of IBM’s workforce produced videos
But employees shared videos internally 4,800 times and left 3,212 comments
So, when measuring successit’s not the number of videos uploaded that
count…
But the audience’s engagement
Photo source: http://cdn.netrafic.com/wp-content/uploads/2011/02/audience.gif
Video is a great tool for training and educating, as it creates memorable learning experiences
We remember 50% of what we both hear and see, in
comparison to only 10% of what we read
Use employee-generated-video for e-learning
According to a study…
51% of executivesare concerned employees will upload inappropriate content
Yet 100% of respondentshave never experienced inappropriate video being uploaded to company network
Is Employee Generated Video right for your company?
Companies need enough resources to trainemployees unfamiliar with the process
Employee Generated project needs a clear purpose
Read the full blog post at: www.kinura.com/blog