employee advocacy - how to engage your employees

8
Monday 13 June 2022 Page 1 Employee Advocacy @Sara__Hernan dez

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When working with influencer marketing - don't forget about identifying your influential employees and encourage everyone in your organisation to spread the word about your brand.

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Page 1: Employee Advocacy - how to engage your employees

12 April 2023 Page 1

Employee Advocacy

@Sara__Hernandez

Page 2: Employee Advocacy - how to engage your employees

12 April 2023 Page 2

Company cultureEmployer branding

Internal communicationRespect and transparency

Page 3: Employee Advocacy - how to engage your employees

12 April 2023 Page 3

Policies and guidelines

PoliciesGuidelines

Training

Page 4: Employee Advocacy - how to engage your employees

DiscoverIdentifyAnalyze

Page 5: Employee Advocacy - how to engage your employees

The spokesperson All employees

Find, train and encourage official spokespersonsEngage the rest of the employees

Page 6: Employee Advocacy - how to engage your employees

Makes them feel smartEntertainment factorAllows them to help someone

Why do people share content

CREATE CONTENT PEOPLE WANT TO SHARE

To earn status and recognitionNurture relationshipsSupport causes

Page 7: Employee Advocacy - how to engage your employees

Make communication a priorityInform about your channels – intranet integrationEncourage sharing (both internally and externally) in your cultureEncourage use of social mediaCreate content in various forms and various channels – but have one main platformManagement should set a good example

Make it easy!

@Sara__Hernandez sarahernandez.se comprend.com

Page 8: Employee Advocacy - how to engage your employees

Download the presentation at: http://sarahernandez.se/influencer

Thank you!

@Sara__Hernandez sarahernandez.se comprend.com