emphasis. the use of a focal point to stress certain elements or to give special attention to an...
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PRINCIPLES OF DESIGN
Emphasis
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Emphasis
The use of a focal point to stress certain elements or to give special attention to an element.
Gives the viewer’s eye direction.
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Achieving Emphasis
Size variation Color Visual Weight Density Boldness Shape Placement
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Contrast
Element of Design Contrast is the difference between two
or more elements Can have a high contrast (black/white,
huge/tiny) Or low contrast (shades of gray, similar
size)
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High ContrastLarge difference from one shade to the next – extreme would be black to white.
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Low ContrastSubtle differences between shades.
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High Contrast vs Low ContrastUsing high and low contrast textures can direct attention.
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Emphasis through PlacementWe already know that placing an element in the middle will draw attention.
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Emphasis using Leading LinesYou can be really obvious and using leading lines, or other objects, to point to where you want the viewer to look.
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Emphasis using Size VariationThere is a big difference between the large planet and the other, smaller ones. The viewer knows to look at the larger planet in the foreground first.
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Emphasis using Size VariationThe large square monopolized much of the composition, demanding attention.
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Emphasis using Size VariationIn this example, the emphasis is placed on the smaller square by contrasting it with the larger square.
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Emphasis using Color VariationWhile most of the shapes are the same size, the sun is bright and a contrasting color to the rest of the image. The viewer knows to look there first.
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Emphasis using Color and SizeMany reasons to look where you do in this piece – size, color and contrast.