Empathize and DefineGroup: Imagination is Important

Presenter: Mithu DebDate: 05 Aug 2013

Subject - GraduatesGraduate1 : Engineering in Mechanics

Graduate2 : Engineering in Instrumentation and Communication

Open Ended Questions• You happy with what you have done as engineering?

• You looking for a job or want to study more?

• So all your classmates are working now?

• What if you don’t get into job selection? Will you study?

• What’s your dad saying.

• Do you want to work for sometime and then study MBA/MS or higher studies?

• Do you think you did the right thing by doing engineering?

• And few random questions…..

Empathy Map

Say Think

What’s going on

I need to earn money asap

Girls get jobs very easily

I might do MBA after 3 years

When can I own a car of my own

Now I need to learn Java, C, C++

I need to join Computer courses

Do Feel

Frustrated, No Job

No use of engineering degree, they are now learning Java and C++

Perception about girls getting job easily

Ready to join any discipline to earn money

Demotivated

Willing to move down to any city for job

Not confident of getting a job

Sending CV to all possible channels for job

Reducing their external cost

Education System doesn't guarantee job

Only Exceptional gets job easily after graduation

Learning the cost and revenue side of life

Ready to join even as technical assistant

Jumping to all possible walk-in interviews

Not happy with their engineering course choices

Blaming the Government for no jobs

Problem Statement

• Not clear about what they want in their life is it money or knowledge?

• Now its money as they have completed their engineering and willing to earn money through non-engineering subjects also.

Thank You.