emotive triggers

Download Emotive Triggers

Post on 06-Aug-2015

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  1. 1. EMOTIVE TRIGGERS
  2. 2. situational& swot - Markets - Competitors - Supply Chain analysis
  3. 3. ENTER YOUR Target MarketS HEADSPACE (Relevant Thoughts and Needs) Segmenting & targeting:
  4. 4. What do our customers want? Consistent, sound, steady, established, predictable SKILLFUL INDEPENDENCE Arms length, autonomous, non- aligned, self- determining BELONGING Affiliated, connected, welcome, at home STABILITY
  5. 5. The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion. - Donald Calne (Neurologist) Now to capture that emotion!
  6. 6. IDENTIFYING triggers - Using qualitative profiles and AMPS/ SAARF information of the respective target markets. - Review SWOT, Situational Analysis, Brand Positioning. - Red Ocean Blue Ocean/ Strategy Canvas. - Identify emotive triggers EMOTIVE
  7. 7. Likeability rules!

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