emotiv epoc eeg headset
TRANSCRIPT
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Emotiv EPOC Headset
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Points Covered
•What is Emotive EPOC Headset?•Device Items•Device Installation (Hardware &
Software)•Device Capabilities•Device Applications
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Emotiv Systems
• Emotiv systems develop brain computer interaction (BCI) technologies to emulate human actions.
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EPOC - Insight Comparison• Both are input devices that works as the interface between
computer and brain.
Design Goal
Sensors
Cost
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Design Goal
Designed for end user applications Designed for research
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Sensors
5 Sensors 16 Sensors
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Cost
299$ 399$
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Device Items
16 Sensor Pack
USB Transceiver
Battery Recharger
Headset
Saline Solution
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Device Installation
Hardware Installation
Software Installation
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Device ItemsSoftware
Emotiv Control Panel
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Device Capabilities
Built-in
Advanced
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Inertial Sensor
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Facial Expressions
Smile Laugh
Brow Raise Wink
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EEG Signals
Excitement Interest
Relaxation Stress
Focus
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Device Applications
Application 1
Application 2
Application 3
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Device Research Papers• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812. Elsevier
• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92. Elsevier
• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81.
• Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012.
• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.
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Device Research Papers• Khushaba, Rami N., et al. "Consumer neuroscience: Assessing the
brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking." Expert Systems with Applications 40.9 (2013): 3803-3812.
• Kim, Byung Hyung, Minho Kim, and Sungho Jo. "Quadcopter flight control using a low-cost hybrid interface with EEG-based classification and eye tracking." Computers in biology and medicine 51 (2014): 82-92.
• Coyle, Damien, et al. "Guest Editorial: Brain/neuronal-Computer game interfaces and interaction." Computational Intelligence and AI in Games, IEEE Transactions on 5.2 (2013): 77-81.
• Todd, D. A., et al. "Investigating the use of brain-computer interaction to facilitate creativity." Proceedings of the 3rd Augmented Human International Conference. ACM, 2012.
• Cecotti, Hubert. "Spelling with non-invasive Brain–Computer Interfaces–Current and future trends." Journal of Physiology-Paris 105.1 (2011): 106-114.
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Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
• Paper presents an application of how to optimize products presentation to be compatible with human brain.• It finds the physiological decisions customers take
when buying a new product, use these decisions to present products in a more attractive way for customers.
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Consumer Neuroscience
• An emerging field that combines psychology, neuroscience, and economics to study how the brain is physiologically affected by advertising and marketing strategies.
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Neuromarketing• Human brain activity can provide marketers
with information not obtainable via conventional marketing research methods (interviews, questionnaires).• Humans can`t fully explain their preferences
when explicitly asked
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Electroencephalogram (EEG)
• Human brain signal and its main spectral bands of Delta, Theta, Alpha, Beta, and Gamma are used to examine customer response to products advertising.
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Neuromarketing Goals
1. Detect the small changes in commercial stimuli that may prove to have substantial impacts on marketing efficacy.
2. Explain how changes in the presentation of marketing information affect the ways in which the brain reacts.