emotional proximity: journalism between brands and platforms - by andrea iannuzzi
TRANSCRIPT
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Once upon a time…
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The
News
Knights
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Rebels of Silicon
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ProphetsMasters
Of Search Prince
Of Like
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The TRIPLE A Empire• Algorithms
• Analytics
• Aggregators
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The power of Data
The more
they’ll know you
The more
they’ll let you know
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The PeriscopeArmy
Everyone feels
Like a News Knight
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Does the world still need us?
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A movie, a metaphor
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The information game•
•
LinksMetadata
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Platforms
(Lord Business)
Media
(Master Builders) People
(The Special)
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Platforms or publishers?
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Publishers or Brands?
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Brands or what?
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Traditional news proximity
• Geographical proximity
• Interests proximity
• Social/economic proximity
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Emotional proximity
• Make an impact
Get citizens involved, make them feel part of a
project to change their life and environment.
News is not enough,
your community
deserves more.
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Don’t follow the instructions!