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Emotional Marketing for Brand Strategy FormationInboundMarketingUneformationsur2joursavecatelierspratiquesetcasestudiesIntervenant:PatriceLaubignat-EforBrandsObjectifdelaformationDécouvriretcomprendrelesmécanismesd’unmarketingentrant:unmarketingquiéveilleledésir,lacuriositéchezlesprospectsetlesconduitprogressivementàdevenirclient.5ateliersdetravaildéveloppéssur2jours:Principesdel’InboundMarketing:reverseengeneeringValuesandbeliefs:exprimerlapassionetséduireDel’Expérienceàl’histoire:quelscontenus?Conversiondesprospects:dustroytellingàl’engagement/marketingautomationStratégied’influence:détecteretengagervosinfluenceursPlusieursbusinesscasesBtoBetBtoCserontanalysésetcommentéspourservirdebasederéflexionetderéférencespratiques.Uncasd’étudeseraproposéauxstagiairesafind’élaborerunestratégieInboundMarketing.

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