emotional localization
DESCRIPTION
Presentation at the I Conference on Translation and Accesibility in Video Games and Virtual Wordls. UAB, Barcelona - December 2010 Diana Diaz MontonTRANSCRIPT
emotional localizationconnecting with the player
Diana Díaz MontónI VGVWTA – Barcelona 2010
emotional localizationconnecting with the player
gaming 3.0
downloadable content
cloud gaming
social networks
mobile gaming
user generated content
emotional localizationconnecting with the player
emphasis on emotions
COMMUNICATION
I understand you
IMMERSION
I identify myself with you
emotional localizationconnecting with the player
emphasis on emotions
…Now you can bring back those exciting feelings of creation and imagination
Echochrome II
Two epic adventures of Conquest, Destiny, and Vengeance…
God of War
With the courage and sacrifice of a Spartan, it’s up to you to make sure Humanity’s first stand is not our last.
Halo Reach
…continue your adventure even after the main story is complete. They say the mission is suicide. Prove them wrong.
Mass Effect 2
emotional localization
emotional localizationconnecting with the player
Language Skills
Training & experience
Adaptation
Linguistic correctness
Structure
Cohesion & consistency
Restrictions
Tools
Familiar with the game
Strong communication
Part of the fan crowd
Freedom
Involved in testing
professionalsprofessionals & amateurs
emotional localizationconnecting with the player
crowdsourcing
emotional localizationconnecting with the player
Team selection• Language skills• Training & experience• Size
Management• Schedules• Tools
Quality Assurance• Cohesion & consistency• Validation
Familiar with the game
Part of the fan crowd
Fast?
Free?
Democratic?
crowdsourcing
emotional localizationconnecting with the player
crowdsourcing
emotional localizationconnecting with the player
crowdsourcing
emotional localizationconnecting with the player
Team selection• Language skills• Training & experience• Size
Management• Schedules• Tools
Quality Assurance • Cohesion & consistency• Validation
Familiar with the game
Part of the fan crowd
Fast?
Free?
Democratic?
crowdsourcing
emotional localizationconnecting with the player
connecting with the player
Balance between professional & amateur
Emphasis on professional
Keeping the focus on the player
Know the product & audience
Observe fan scene
Involve the player
thank youDiana Díaz Montó[email protected]