emotional effects: a directional study of emotional impact on the microreg crawford hampson todd...

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Emotional Effects: A Emotional Effects: A Directional Study of Directional Study of Emotional Impact on Emotional Impact on the MicroREG the MicroREG Crawford Hampson Crawford Hampson Todd Levy Todd Levy Allison Squires Allison Squires Wren Yang Wren Yang PSY/ORF322 PSY/ORF322 4/5/2005 4/5/2005

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Emotional Effects: A Emotional Effects: A Directional Study of Emotional Directional Study of Emotional

Impact on the MicroREGImpact on the MicroREG

Crawford HampsonCrawford HampsonTodd LevyTodd Levy

Allison SquiresAllison SquiresWren YangWren Yang

PSY/ORF322PSY/ORF3224/5/20054/5/2005

MotivationMotivation

Previous religious Previous religious effects observed effects observed (FieldREG, ArtREG)(FieldREG, ArtREG)

Christian iconography Christian iconography (J. Andrews and J. (J. Andrews and J. Kestenman 2003)Kestenman 2003)

““Familiar Faces” (L. Familiar Faces” (L. Klugman and S. Klugman and S. Piccinotti 2004 )Piccinotti 2004 )

HypothesisHypothesis Directionalized emotional response?Directionalized emotional response? Negative Image + Positive Image = ???Negative Image + Positive Image = ???

Setup and CalibrationSetup and Calibration

Bare Necessities:Bare Necessities: MicroREG, ArtREG software MicroREG, ArtREG software

(PEAR)(PEAR) Operators (~50) OP#Operators (~50) OP#

Location (Campus Club)Location (Campus Club) Image Library (Google)Image Library (Google)

Calibration:Calibration: Initial calibration - PEARInitial calibration - PEAR Recalibration - ~24 hoursRecalibration - ~24 hours

Slightly low (P=0.045); Slightly low (P=0.045); Compensation by ArtREG Compensation by ArtREG

ProtocolProtocol

Explanation (ArtREG, Goal)Explanation (ArtREG, Goal)Superimpose “competing” imagesSuperimpose “competing” imagesDominance determined by trial mean shiftDominance determined by trial mean shiftPoint out MicroREGPoint out MicroREGGoal: Make positive image dominateGoal: Make positive image dominate

16 run minimum (~30 minutes, 4800 trials)16 run minimum (~30 minutes, 4800 trials)Survey (Age, sex, emotional reactions, Survey (Age, sex, emotional reactions,

effort, belief, method)effort, belief, method)

ResultsResults

~250,000 trials, 20+ hours of data~250,000 trials, 20+ hours of data Cumulative effect: Cumulative effect: smallsmall…… ……but statistically significantbut statistically significant..

ΧΧ22 not statistically significant ( not statistically significant (ΧΧ22 = 765.98, P = 765.98, PΧΧ

= 0.9261), but…= 0.9261), but…

Mean Shift = 0.0301Mean Shift = 0.0301PPZZ = 0.017 = 0.017

Secondary Secondary NonNon-Effects-Effects

Effort: PEffort: PZZ ranged from 0.47 to 0.97, no obvious ranged from 0.47 to 0.97, no obvious

distribution despite one significant resultdistribution despite one significant result Confidence: Again, despite one significant Confidence: Again, despite one significant

result, no pattern (0.55 – 0.997)result, no pattern (0.55 – 0.997) Belief: Same result; PBelief: Same result; PZZ ranged from 0.46 – 0.97 ranged from 0.46 – 0.97

Secondary Effects: EmotionSecondary Effects: Emotion

Negative Emotion (N)Negative Emotion (N) Positive Emotion (P)Positive Emotion (P)Z score appears Z score appears to increase with to increase with increasingly increasingly negative negative emotionemotion

-4 P-4 Pzz = 0.99 = 0.99

-3 = 0.79-3 = 0.79

-2 = 0.53-2 = 0.53

-1* = 0.85-1* = 0.85

Inconclusive; range from Inconclusive; range from

PPZZ = 0.56 to 0.96 = 0.56 to 0.96

1 sig. point but no overall pattern1 sig. point but no overall pattern

Insufficient sample sizes Insufficient sample sizes

Emotional Spread (P-N)Emotional Spread (P-N) Bias (P+N)Bias (P+N)Inconclusive; range from Inconclusive; range from

PPZZ = 0.25 to 0.97 = 0.25 to 0.97

1 sig. point but no overall pattern1 sig. point but no overall pattern

Insufficient sample sizes Insufficient sample sizes

Z score appears Z score appears to increase with to increase with increasingly increasingly negative biasnegative bias

-3* P-3* Pzz = 0.42 = 0.42

-2 = 0.98-2 = 0.98

-1 = 0.92-1 = 0.92

0 = 0.750 = 0.75

1 = 0.731 = 0.73

* Denotes extremely small sample size

Secondary Effects: GenderSecondary Effects: GenderFemale and Male Z-score range

-2.5

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

2.5

Decreasing Z

Z S

co

re

Female

Male

MALES: more consistent results (X2 = 14.7, PX2 = 0.97), small net

effect (mean shift = +0.03)

FEMALES: more inconsistent results (X2 = 28.8), smaller net effect (mean shift = +0.028)

OVERALL: Not significant, but definitely interesting!

Secondary Effects: ImagesSecondary Effects: Images HitlerHitler::

No one likes Hitler.No one likes Hitler.

Other images not Other images not statistically significant – statistically significant – need more data.need more data.

Z = 2.3Z = 2.3

PPZ Z = 0.99 = 0.99

(the probability of getting this kind of score with your average boring picture is approximately 1%)

ErrorError

Environmental influence and pressureEnvironmental influence and pressurevariable conditions and distractionsvariable conditions and distractionsmultiple operators, social pressures vs. multiple operators, social pressures vs.

independent operation – further study?independent operation – further study?Expectations, variable methodsExpectations, variable methodsCalibration of the REGCalibration of the REGFeedback and focus Feedback and focus Operator profiles and homogeneityOperator profiles and homogeneity

ConclusionsConclusions

Overall psychokinetic effects appear to Overall psychokinetic effects appear to correlate with emotional direction. correlate with emotional direction.

Secondary effects exhibit interesting Secondary effects exhibit interesting statistical behavior, including gender, statistical behavior, including gender, intensity of negative emotion.intensity of negative emotion.

More data DESPERATELY needed.More data DESPERATELY needed.