Emotional Design

Borrys Hasian

Jakarta - Dec 2015

Circle UX

Expected Utility Experienced Utility Remembered Utility

Should I come back?

Users decision to come back

Attractive things work better.

Personality

Visceral

Behavioral

Reflective

Peak-end rulePeak

End

Questions?

Emotional Design

Expected Utility Experienced Utility Remembered Utility

Should I come back?

Users decision to come back

The levels of processing in the brainProduct Personality

Visceral

Behavioral

Reflective

Appearance, touch, and feel

Function, performance, usability, and simplicity.

Self-image, personal satisfaction, memories

Motor

Big Idea

The users Problems/Challenges

Personality of your web/app

Minimum features

30s Pitch

One short sentence of your web/app

One brief target users

Big idea: What is your web/app all about?

Who are the users?

Pick 3 adjectives that represent your web/app

What’s the personality of your web/app?

One short catchy sentence to sell your web/appHow would you sell your web/app?

Define 3 problems/challenges and features to solve the problems/challenges.

What are the problems you’re trying to solve?

Persona Example

A

adaptableadventurousaffableaffectionateagreeableambitiousamiable amicable amusing

Adjectives for Product Personality

B

bravebrightbroad-minded

C

calmcarefulcharmingcommunicativecompassionate

D

determineddiligentdynamic

E

easygoingemotionalenergeticenthusiasticexuberant

ありがとう!Stay in touch, visit www.borrys.comwww.circleux.com