emory school of medicine social media plan
DESCRIPTION
Short overview of work that's been done to establish a social media presence for the Emory University School of Medicine.TRANSCRIPT
School of Medicine Social Media Plan
Stephen Beehler& Wendy Darling
School of Medicine on Facebook
www.facebook.com/EmoryMedicine
Where Likes Come From
• Promotion on Emory’s main Facebook page
• Other Emory organizations on Facebook
• School of Medicine TV info screens
• School of Medicine web site
• People seeing their friends’ activity (“Reach”)
• People and organizations sharing Page’s stories
• Facebook search
What Gets Posted
• Medicine news stories
• Medicine calendar events
• Photos
• Event announcements
• New videos
• Lab Land blog posts
• Emory Healthcare stories
• Nursing & Public Health stories (when relevant)
• Media coverage of Medicine – doctors, research, patient stories
• Emory Report & Emory Magazine stories
• Emory Medicine / Health stories
• Facebook posts by others – departments, Research America, NIH, AAMC, etc.
Sample Stories
Most Popular Posts
• Photos of people or campus
• Accolades, recognition for Emory Healthcare, professors, departments
• “Department in the Spotlight”
• Featured professors, researchers, grad students
• Technology & research
• Research funding
• Stories about being a doctor or a med student
What’s Next?
• Facebook ad promo campaign
• Include in upcoming School of Medicine e-blast
• Involve departments
• Work with School of Medicine Alumni office
Questions?