emma duddridge sky 2
TRANSCRIPT
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Jammie Dodger
sBy Emma Duddridge
‘Get Stuck In’ Campaign
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Welcome Back First ad in four years £4.5 million investment in rebranding Reigniting Consumer spend Gaining market dominance Aimed to innovatively engage with
Customers
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Get stuck In…
Introduces 2 new flavours within the Dodger range
Nostalgic Child’s Biscuit Targeted at:
The Buyer The Consumer Previous Jammie Dodger
Customers
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Monkey Phenomenon? Already hugely successful online via:
YouTube Facebook Other Social Media
Characteristics seen in other viral successes Secret competition site to win dodger
monkey related prizes
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Marketing Mix Impact Provide maximum
availability to Customers
Increase shelf-space in-store, due to product line growth
Create introductory offers Massive increase in production & distribution output
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Why Dodgers? Builds Brand Awareness & Sales Effective ‘Buzz’ Marketing The next PG Monkey, Compare the
Meerkat or Coca-Cola Santa? Heavily branded segment of the
market Where being at the front of the Consumers’ mind is vital
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In Summary… Interaction between you and
Consumers is ever more important Keep your message simple Creativity makes you memorable Success online is vital in today’s
market All of which Jammie Dodgers have
executed effectively
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Any Questions?
so, what’s your
flavour?