7/31/2019 Eminem Just Lose It Postmodern Analysis

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7/31/2019 Eminem Just Lose It Postmodern Analysis

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Incredulity towards metanarratives: Lyotards famous description of the postmodern condition

applies to Just Lose It also. This is due to how the music video provides the audience with no setnarrative or story, but rather a collection of witty, insulting, amusing sequences, involving

intertextual references to pop culture, however there is no overall message.

The Active Audience: This is a postmodern element thatstates that the media rely heavily on their audience to

deconstruct or decode the media products, in order to

understand it. This is evident in this particular postmodern

music video as it is clear that the intertextual references to

pop culture and icons is what make up the content of thevideo. However, if the audience did not understand thepastiche, then they would not find the actual music video.

For example, the finishing shot of the music video, it

Eminem dressed as Michael Jackson, sitting on his bed,

whilst young boys dressed in their pyjamas jump on the

bed behind him. This would not entertain audiences if they

were not aware of the sexual offence accusations towards

Michael Jackson.