emily's birthday powerpoint presentation with qual and quant mrkt research

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Emily McCort Josephsohn; The Awesomeness That Lies Within A Qualitative and Quantitative Primary Market Research Report Nathan Josephsohn Nerd Husband LLC Oct 2013 Distribution available if approved by EMJ

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This is a PowerPoint presenation I created for my wife. It includes qualitative and quantitative market research I conducted to help meet the goals and objectives of the presentation. PowerPoint is my medium of choice for "artistic" expression

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Page 1: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily McCort Josephsohn; The Awesomeness That Lies Within

A Qualitative and Quantitative Primary Market Research Report

Nathan JosephsohnNerd Husband LLCOct 2013

Distribution available if approved by EMJ

Page 2: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Explain to Emily how wonderful of a mother, wife and friend she is

Goals and objectives

The primary goal of this project is to make Emily feel all the love that exists in the world for her

Overall GoalMake Emily Feel Loved on her

Birthday

Demonstrate to Emily how fun and funny we all

think she is

Show Emily how much her family and friends

love her

Objectives to meet this goal

1 2 3

I used the artistic medium I am most comfortable and confident in: PowerPoint

I will also try and fit in as many consulting PowerPoint Clichés as I can to make it fun

Page 3: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Project Process

The project was conducted over the course of 7 weeks with a final readout anticipated on Oct 8th

Create market research questionnaire

August September OctWeek of

19thWeek of

26thWeek of

2ndWeek of

9thWeek of

16thWeek of

30thWeek of

1stWeek of

7thWeek of

14th

Distribute questionnaire to identified KOLs

Identify KOLs for contact

Gather questionnaire results

Analyze data

Generate market research study results material

Disseminate results as needed

Kick-off

Idea generation

Interim internal report

Final report

Page 4: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Market research data

The demographics of the key opinion leaders (KOLs) surveyed focused exclusively on the east coast with a majority being females.

=‘Merican

interviewed in market research

Demographics• 67% of respondents

were female‒ 67% responses from

the state of Florida were male

• 55% of respondents were from the Northeast‒ 100% of responses

from the Northeast were female

• 100% response rate to survey

Primary Market Research n=9

Survey is in the appendix

Page 5: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily is a wonderful mother, wife and friend

Emily’s nurturing nature has provided healthy organic growth with an marked increase in nurturing CAGR ~3-4 years ago

On a ranking from 1-5 how would you rate Emily’s nurturing nature as it relates to your relationship; 1 being not at all (she eats her young) and 5 being extremely nurturing (mother Theresa)?

How has this changed over a 5 year period as a function of percentage % ? 10Years?

20042005

20062007

20082009

20102011

20122013

0.00.51.01.52.02.53.03.54.04.55.0

5.5% CAGR ’05-’08 6.1% CAGR ‘09-’13

Increase in Nurturing Behavior 2005-2013

CAGR = Compounded Annual Growth Rate

Ratin

g on

a 5

poi

nt S

cale

Key Insights• Emily’s nurturing nature has

increased every year‒ Year over year (y/y) nurturing

growth has been positive for the past 10 years

• Emily’s nurturing growth CAGR has increased in the past 5 years‒ An increase in 0.6 CAGR points

corresponding to an increase of 11% in growth compared to the previous 5 years

‒ Nurturing growth rate was ~2.5X historical* inflation averages increasing to ~3X comparatively

Historical inflation rate of ~2.1%

1

Page 6: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily is a wonderful wife, mother and friend

Her capabilities and motherly instincts with children is unparalleled, showing that the love she takes in she gives out by 3

All

of th

e ab

ove

A a

nd C

onl

y

D) K

ids

are

not t

o be

hea

rd n

or s

een

C) S

he h

as p

atien

ts a

nd a

lovi

ng

grac

e to

bri

ng o

ut th

e be

st in

a c

hild

B) A

chi

lled

box

of w

ine

and

the

child

ren

can

take

car

e of

them

-se

lves

A) S

he c

ould

rais

e a

pack

of w

olve

s to

be

kind

, res

pectf

ul a

nd s

wee

t

0

7

0

2

00

Please choose the most appropriate description of Emily’s capabilities with children

“This is clearly KirXX”-KOL in MA

Name redacted due to referencing another KOL based in NY

1

Page 7: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily’s friends and family love her

Emily ranks high in style metrics with classifications from meat suite to dazzling while maintaining classy chic/brisket style

On a ranking from 1-5 how would you rank Emily’s style? (1 being no style; E.g. dirty

hippies…and lady Gaga and 5 being high style (I am told Kate Middleton))

0

1

2

4

5

3

4.41 AVG

Style Ranking

Styl

e Av

erag

e on

a 5

po

int s

cale

If you could explain Emily’s style in 1 word what would it be?

KOLs Insight into Emily’s Style“Glitzy”-KOL in FL

“Classy Chic”-KOL in MA“D

azzling”

-KOL in FL

“Meat Suit”-KOL in FL

“Bitchin”-KOL in MA

“Fun”

-KOL in NY

“Rebeka (according to urbandictionary.com it means: “A rockstar of

the coolest kind””-KOL in NY

Insight: The response with the lowest ranking (3) mentioned “because she is most

like Kate Middleton, but Kate Middleton wearing a Lady Gaga meat-suit” -KOL FL

2

Page 8: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily’s friends and family love her

According to research Emily is more of a savory and sweet dish with hints of salty goodness

If Emily was a food what would she be?

Salty

SweetSavory

Kumquat

Peach

Goldenrod on toast

Durian fruitQuiche Loraine

Chicken tikka masala

“since she is partly Brown ..and very spicy” –KOL in NY

Apple Pie“Because she reminds me of home and she is

family” –KOL NY

Tuna and avocado maki

roll“with wasabi”

Sushi “because she

introduced me to it” –KOL NY

Peeps

Champagne

2

Page 9: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily is fun and funny

Emily’s humor seemed to gravitate towards the dirty and inappropriate while maintaining a silly and witty edge

How would you classify Emily’s sense of humor?

She could make the “South Park” guys blush

She may be able to get an obligatory chuckle at a

church retreat

She gets funnier as the drinks start flowing

She is like a bloodhound to the unanticipated, but

funny, inappropriate topic

Not listed (please fill in as necessary)

Number of responses

2

0

0

4

3

“Sometimes I think her jokes are very dirty”

-KOL in NY

She is both dirty and in-appropriate (#1&#4)

“She is always funny, no alcohol required,

however, she is too dirty for a church retreat”

-KOL in MA

3

Page 10: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Insight: Two different KOL responders made independent reference to Elaine Benes’ infamous dance on the ‘90s sitcom Seinfeld when describing Emily’s dance abilities

Insights KOL Quotes

Somewhat palsyc in her movements

“Elaine Bennis’ Seinfield jerkdance”-KOL in FL

“She Finds the downbeat and works her way around it”-KOL in JP

Interesting facial expressions

“Does something smell in here? Oh yeah, I am having a great time!”-KOL in JP

Can make difficult moves

look good

“Ride ‘im cowboy. . .when she really gets going she sort of does a bowlegged thing but also she sometimes throws her arms up and lassos? But it still looks good…”

-KOL in MA“She’s got the girl moves like Jagger”

-KOL in MA“She knows how to move it”

-KOL in NYNote: KOL failed to define the pronoun “it”

Please provide a one sentence description of Emily’s dance floor abilities

Emily is fun and funny

Emily seems to really show her talents on the dance floor roping, stink-facing and jerking her way into our hearts

3

Page 11: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Low

High

High

Dan

ce-a

bilit

y

Facial Expressions

Emily

General Public

Opportunity for improvement

Comparators’ vs. Emily’s Dance Ability Forced into a 2X2

Elaine Benes

J-Pop“Competent, but

needs work on her white-girl dance”

-KOL in NY

Emily is fun and funny

She is always looking to expand her dance “moves” to stay modern; J-pop and the “Levels*” are her current inspirations

The “Levels”

The “Levels” are a Japanese Rockabilly dance group based in Tokyo. The Level name is a play off of native Japanese speakers inability to pronounce the name “Rebels”

3

Page 12: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Emily is a wonderful mother, wife and friend with a great sense of humor

Emily is a warm, kind and truthful person who always gives her time, ear and heart to those that she loves….and then will drop a snort or two

Please provide an insight into your favorite Emily trait

“Her snorts and the way her eyes light up when she sees someone she

loves”-KOL in NYInsight:

According to research,

Emily snorts

“Her laugh…and her snorts”

-KOL in FL

“Her snorts”-KOL in MA

“I don’t know about sneezes but the girl can

snort”-KOL in NY

“always knows what to say or do

to make you feel special and that

everything is gonna be ok”

-KOL in NY

“Shooting people straight”

and her gracious and considered honesty”-KOL in FL

“sincerity and loving nature”

-KOL in NY

“always make me feel capable and extremely loved”

-KOL in NY

1 32

Page 13: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

In Summary

Harper and I are so lucky to have beautiful Emily in our life. She gives us so much and we love her very, very much.

You are such a beautiful person inside and out and we are all so lucky to have you as a friend/family. I am so

thankful that you knocked on my door freshman year to ask me to be your roommate. Who knew that a

roommate would become a friend/sister for life. I wish you the best in the year to come and love you so much!!

Happy Birthday you youngster!!!! Love you!-NY KOL

“Happy Birthday Emily, I love you very much. I am a lucky man”

-Nathan Josephsohn Japan

“Happy Birthday, I wuv you momma”-Harper Josephsohn Japan

Page 14: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Appendix

Page 15: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Survey Questionnaire: E-mail request

All,I have put together a list of simple questions below, both qualitative and quantitative, to help inform this master of communication; the PowerPoint slide deck. Could you take a moment to answer the questions and email them back to me when you have a moment? I will group all answers given and any quotes taken out for emphasis will be anonymous (as per market research requirements). Of course I can share you a copy of the deck when completed… if allowed.Thank you!Nate

Page 16: Emily's Birthday PowerPoint Presentation with Qual and Quant Mrkt Research

Survey Questionnaire 1) On a ranking from 1-5 how would you rate Emily’s nurturing nature as it relates to your relationship (1 being not at all (she eats her young) and 5 being extremely nurturing (mother Theresa))?1 2 3 4 5

-How has this changed over a 5 year period as a function of percentage % (E.g. she is 25% more nurturing now than she was 5 years ago)?-How has this changed over a year 10 period? This will provide info on if this change has been linear over time…in a cool graph form

2) How would you classify Emily’s sense of humor?a) She could make the “South Park” guys blushb)She may be able to get an obligatory chuckle at a church retreat c)She gets funnier as the drinks start flowingd)She is like a bloodhound to the unanticipated, but funny, inappropriate topice)Not listed (please fill in as necessary)

3) On a ranking from 1-5 how would you rank Emily’s style (1 being no style (E.g. dirty hippies…and lady Gaga) and 5 being high style (I am told Kate Middleton)).1 2 3 4 54) If you could explain Emily’s style in 1 word what would it be? _____________5) Could you please provide a simple description of Emily’s dance floor abilities in 1 sentence6) Please fill in the blank: My favorite Emily trait is _______________________.7) Please choose the most appropriate description of Emily’s capabilities with children

a) She could raise a pack of wolves to be kind, respectful and sweetb) A chilled box of wine and the children can take care of themselvesc) She has patients and a loving grace to bring out the best in a childd) Kids are not to be heard nor seene) A and C onlyf) All of the aboveg) None of the above

8) How many times in a 30 minute period could Emily sneeze in a room inhabited by a cat with dandruff problems?a) 1-3b) 4-7c) 8-10d) >10e) Don’t know because she sneezes internal…like a stealth sneeze

9) If Emily was a food what would she be?