My name is Emilia but I like to be called Millie, that way I don’t feel like I’m in trouble; I love good handbags and nice cars and generally having a good time.

I am a fresh thinking advertising and marketing graduate from the University of Lincoln but I’m something different. I have always seen the world in a different way to other people and this is what inspires me and propels me into the world of advertising.

For my academic record and employment his-tory, my CV is available on my website www.emiliaburke.co.uk.

Advertising & Marketing Graduate

V&A ProjectThe Campaign ObjectivesCelebrate the progressive and intricate relationship between the Crown and Camera.Invoke the historic and royal appeal of the exhibit, showing the progression of the queen’s reign. The photograph exhibition will display images from the past through to present day. The Campaign ConceptThe campaign is designed as a London timeline, the tubes and busses furthest from the V&A Museum will display the oldest billboard image getting closer to present day, essen-tially traveling through the Queen’s life.

The Budget£325,000 Underground 48 sheets

£170,000 4 sheets£7500 Tube car’s

£125,000 Stair panels and tunnel SK£50,000 SK Digital screens

£8000 14 Buses = £685,500

Gantt Chart May June July1st-8th 8th-15th 15th-22nd 22nd-29th 29th-5th 5th-12th 12th-19th 19th-26th 26th-3rd 3rd-10th 10th-17th

48 sheets Underground Hyde Park Corner

Piccadilly Circus Leicester SquareCovent GardenHolbornEmbankment

4 sheets VictoriaKing’s Cross St. Pancras Liverpool Street PaddingtonSt PancrasWaterlooSouth Kensington

Tube Car PiccadilyCircle lineDistrict line

Stair Pannel KnighstbridgeSK Tunnel South Kensington tunnelDEP Runs South KensingtonBuses 14 Central London

CHANELPARIS

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CHANELPARIS

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CHANELThe Chanel campaign was designed as a project to understand the effect advertising has on brand image. The following campaign was designed with a TV advertisement that continued with the brand heritage of Audrey Tautou but incorporates Marilyn Monroe iconic quote of ‘Just a few drops’ to work as the tagline for the new bath liquid.

Target audience: Smart, sophisticated and intelligent AB(C1) women 30+ who are well-travelled, image conscious and cultured.

The campaign will run for 6 months; the following costs were predicted from brand insight.Vogue = 25,100 (FCP) + 25,100 (FCP) + 49,200 (DPS) + 40,200 (OBC) = £139,600Vanity Fair = 16,275 (FCP) + 16,275 (FCP) + 27,835 (DPS) + 21,180 (OBC) = £81,565Harper’s Bazaar = 13,232 (FCP) + 26,464 (DPS) + 23,158 (OBC) = £62,854Tatler = 11,450 (FCP) + 23,100 (DPS) + 11,450 (OBC) = £46,000Total = 139,600 + 81,565 + 62,854 + 46,000 = £330,019

AppleThe following image I designed

during my year 10 GCSE’s where i

first discovered my love for adver-

tising. In hindsight i would change

many aspects of the campaign.

The chosen project theme was

‘moods’. I chose apple because as

demonstraited in many

advertising campaigns; music can

effect a mood.

This was my first Photoshop project

and i would change many aspects

now however this was designed in

2007/8 so the font, and product are

both dated.

This copy was designed to work

alongside an advertisement il-

lustrating how music can set the

scene for a summer but would be

in keeping with apples simplistic

advertising that was later seen in

advertising.

During my time at mighton I helped with the re-branding of the company and alongside this came the responsability of brochrues and e-flyer layouts. Having worked for mighton on many occasions I have worked on all arias of their marketing from analytics to product development and launch.