Hi!I’m Emerson Spartz

I want to change the world

@EmersonSpartz

“The MuggleNet Kid”

@EmersonSpartz

I was a weird kid

MuggleNet + biographies = epiphany

Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience.

Review: 1 day, 7 days, 1 month, 6 months

Rehearse: 10,000 hours of practice

@EmersonSpartz

@EmersonSpartz

“I didn’t know you guys made that site!”

@EmersonSpartz

“I didn’t know you guys made that site!”

@EmersonSpartz

“I didn’t know you guys made that site!”

@EmersonSpartz

Making Things Viral = Human Superpower

1. Viral Coefficient (How Many People They Tell)2. Cycle Time (How Long Until They Tell)

@EmersonSpartz

The more incentive you give people to share, the more likely they are to

share.

You can’t hum while holding your nose closed.

@EmersonSpartz

To Be Viral, Be Awesome

More emotion = More awesome = More viral

Piss people off (injustice, wall of shame, welfare)

Use cute animals, humor, and nostalgia

Identity: “Will sharing this make me look good?”

Ride the coattails of what’s hot

@EmersonSpartz

DON’T Be Original

@EmersonSpartz

http://vimeo.com/50730773 1) Nostalgia 2) Humor 3) Identity 4) What’s hot

DON’T Be Original

@EmersonSpartz

Tools

DO: Facebook, Twitter, Pinterest, LinkedInDON’T: #usedumbhashtags or RT self-promotion

Measure: Trends.Google.com(!!!) Alexa.com TwitterCounter.com bit.ly FiveSecondTest.com What’s viral: Topsy.com Favstar.fm SocialBakers.com Reddit.com “Popular” pages.

@EmersonSpartz

Steal These Good Ideas

Tweet 3xOdd-numbered lists (80%)Periods + $1000 words + ParagraphsNext buttonHoneymoon PeriodFacebook Pics

@EmersonSpartz