emerging trends in online gambling within australia
DESCRIPTION
Dr Sally Gainsbury Post Doctoral Research Fellow, Southern Cross University Presentation given on 23 May 2011 at "The New Game: Emerging technology and responsible gambling" forum hosted by the Victorian Government's Office of Gaming and Racing as part of Responsible Gambling Awareness Week 2011.TRANSCRIPT
centre for gambling education & research
Dr. Sally Gainsbury
Victorian Responsible Gambling Awareness
Week Forum
May 23, 2011
Centre for Gambling Education & Research
Current global state of Internet gambling and sports
betting
Australian Internet sports betting
Online sports betting and problem gambling
Future trends, developments and recommendations
centre for gambling education & research
Centre for Gambling Education & Research
2,319 Internet gambling sites available in March
2011
92% of English-language sites accept play from
Australia
199 different forms of payment
Internet gambling is highly accessible
Centre for Gambling Education & Research
32%
21%
18%
4%
17%
2% 1%
Casino PokerSports/race book LotteryBingo Skill gameBetting exchange
Centre for Gambling Education & Research
Of the 79 jurisdictions the major providers – and #
of sites - are:1. Malta – 460
2. Netherlands Antilles – 299
3. Gibraltar – 291
4. Costa Rica - 202
5. Kahnawake – 183
6. United Kingdom – 117
7. Alderney – 104
8. Antigua & Barbuda - 65
9. Cyprus - 62
10. Italy 62
11. Isle of Man – 44
12.Panama - 38
13.Australia -32
14.United States - 29
13th largest
provider
worldwide
Centre for Gambling Education & Research
Annual growth of10-20%
Sports betting estimated to be 41% of total online market
Internet gambling represents 5-10% of global gambling market
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Gross Gaming yield (US$ million)
Centre for Gambling Education & Research
Bookmaker
◦ Fixed odds on bets
◦ spreadline & moneyline
Pari-mutuel betting
◦ Proportional distribution of winning bets (less commission)
Exchange betting
◦ Players match each others bets (less commission)
Gamblers transfer funds using credit card or electronic payment to an account used to place bets
centre for gambling education & research
Centre for Gambling Education & Research
Interactive Gambling Act (2001)
Interactive wagering & lotteries legal
State-based policy & regulation
Productivity Commission recommended legalisation
Ongoing issues for regulatory consideration
Centre for Gambling Education & Research
1-4% Australians gamble online each year
30% of those with Internet access
Sports betting is the fastest growing form of gambling
Centre for Gambling Education & Research
Example: Tabcorp
AUD$678 million expenditure in Q1&2 2009
18% annual increase
10% of the value of all bets wagered in 2010
Centre for Gambling Education & Research
Industry estimates $968 million spent on
offshore casino, poker and bingo sites in 2010
◦ 1/3 on poker sites
$611 million spent on online sports betting 2011
◦ Increase of 230% from 2006
Considerable amounts are likely being spent on
offshore sports wagering sites
centre for gambling education & research
Preliminary Results
Centre for Gambling Education & Research
Centre for Gambling Education & Research
95% male
67% married or living with partner
26% completed high school
29% completed 1 or more university degrees
65% employed full time
16% earn >$150,000
74.3% have placed sports bets online (n=903)
6.0%
17.6%
34.8% 34.4%
9.6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
18-24 25-34 35-49 50-64 65+
Preliminary Results
Centre for Gambling Education & Research
29%
75%
22%
11%
1%
0% 20% 40% 60% 80%
land-based
Internet - computer
Internet - mobile
telephone
interactive tv
Preliminary Results
Centre for Gambling Education & Research
More likely to be male than non-Internet sports bettors (87% vs. 67%)
In the general population, men are 3 times more likely to have placed a bet online than women (3.8% vs. 1.3%)
Roy Morgan Research
Preliminary Results
Centre for Gambling Education & Research
More likely to earn >$150,000
Preliminary Results
Centre for Gambling Education & Research
81% gamble from home
8.5%
61.6%
28.7%
1.2%0%
10%
20%
30%
40%
50%
60%
70%
6am –
12pm
12pm –
6pm
6pm -
midnight
midnight
– 6am
Preliminary Results
Centre for Gambling Education & Research
Preliminary Results
Centre for Gambling Education & Research
Preliminary Results
Centre for Gambling Education & Research
Factor Percentage
general reputation 35
payout rates 33
monetary deposits safe and wins paid out
in timely fashion
30
bonuses/provision of monetary incentives
to play
13
legality 13
better game experience/interface 12
country the site is based in 12
recommendation from friend(s) 10
software used 10
fairness of games 6
larger range of games 6
Preliminary Results
Centre for Gambling Education & Research
Factor Percentage
don't have to drive anywhere or leave the house 62
24 hour availability/convenience 54
no crowds 35
greater privacy/anonymity 33
no unpleasant people 33
more physically comfortable 32
higher payout rates (better odds, lower potential
losses)
27
less noise 22
interesting/exciting games) 21
less smoke 14
better game experience (higher speed of play, more
leisurely speed of play, more
12
able to smoke 7
land-based gambling unavailable or illegal 2
Preliminary Results
Centre for Gambling Education & Research
Factors Percentage
too convenient 38
easier to spend more money 34
poorer social atmosphere (no crowds, too isolating) 20
more addictive 17
worry about monetary deposits being safe and/or having
wins paid out in timely fashion
13
poorer physical atmosphere (lacks the lights and noise of
a real casino, etc.)
12
poorer game experience (not as fun, etc.) 11
difficulty verifying fairness of games 11
lack of face-to-face contact makes betting more difficult 7
difficulty excluding underage gamblers 4
Illegality 3
Preliminary Results
centre for gambling education & research
Centre for Gambling Education & Research
Research shows higher rates of problem gambling among Internet gamblers
Increasing number of Internet gamblers and sports bettors presenting for treatment
Features that lead to problem gambling
◦ Accessibility and convenience
◦ Comfort
◦ Solitary play
◦ Affordability
◦ Anonymity
◦ Immersive interface
◦ Electronic payments
Centre for Gambling Education & Research
Preliminary Results
Centre for Gambling Education & Research
Wood & Williams (2009)
Centre for Gambling Education & Research
Internet sports gamblers more likely to report problems with Internet gambling
◦ 33% of Internet gamblers
Non-Internet gamblers more likely to report problems with land-based gambling
◦ 52% of non-Internet gamblers
◦ 23% of Internet gamblersPreliminary Results
Centre for Gambling Education & Research
21% admitted gambling problems
68% had problems before gambling online
16% had disrupted sleep
10% had disrupted eating
19% spent more $ using electronic means (credit cards, bank transfers)
Preliminary Results
centre for gambling education & research
Centre for Gambling Education & Research
consolidation
more non-traditional gambling brands entering
the market
more land-based gaming brands entering the
market
more targeting of growth markets
greater efforts to hold onto existing players
more innovation/production of offerings and
formats
Centre for Gambling Education & Research
more sports and types of bets
better security
increasing use of social media
increasing relationship with television
increasing use of sponsorship
investment in better systems and platforms
Centre for Gambling Education & Research
Further research required
Collaboration between industry, government and researchers
Responsible gambling strategies should be developed and promoted
Education of Australian public about potential harm from online gambling
Centre for Gambling Education & Research
Menzies Foundation for supporting research
Roy Morgan Research for sharing data
Wood & Williams for use of online survey
Ethel Harris (University of Sydney) for
modifications to online survey
Prof. Alex Blaszczynski, Prof. Nerilee Hing & Dr.
Robert Wood for collaboration
Participating organisations that host links to
survey
Centre for Gambling Education & Research
Dr. Sally Gainsbury
Post Doctoral Research Fellow
Centre for Gambling Education & Research
Southern Cross University
Email: [email protected]
Website: http://works.bepress.com/sally_gainsbury/