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  • 2nd National Conference on

    Emerging trends in Business and Management Challenges

    May 12, 2016

    Organized by

    School of Management Sciences

    E.mail: ncsms2016@gmail.com

    Contact Details- 8800464400, 9990760551 9810650829, 9811481205

    Venue - Lingayas University Nachauli-Jasana

    Faridabad 121002


  • Lingayas University (erstwhile Lingayas Institute of Management and Technology), Faridabad was

    established in 1998 under the aegis of Lingayas Jankalyan Shikshan Sansthaestablished in the

    memory of the freedom fighter late Shri Gadde Lingaya. Lingayas University is a Deemed University

    under Section 3 of UGC Act, 1956 and is widely recognized as a centre for excellence in the

    technological and management education, quality research and for its strong industry interface.


    The School of Management Sciences under the aegis of Lingayas University started its function from the

    academic session 2004-05. The vision is to prepare global managers who can work as solution generators

    for global research problems and can embark upon promising careers in the corporate world.


    If the highest aim of a captain were to preserve his ship, he would keep it in port forever.

    Competition and sustainability are two big areas which every business depends on for survival. The

    ETIBMC-2016 will provide a common platform to all the industry experts, academicians, research scholars

    and students to express their views and share their expertise knowledge about emerging challenges and

    interventions available for competency sustenance.

    The economies today have to ensure that this growth powered by globalization reaches to the bottom of

    the pyramid and rests on sustainable practices. This is where governance intersects growth and

    globalization Also in this highly challenging economic scenario, the future prosperity of India through its

    industry growth is solely dependent on contemporary adoption to practices and its fruitful outcome.


    The aim of conference is to provide a rendezvous for academicians, researchers, test developers,

    industrialist, university representatives, consultants and management students from around the globe to

    exchange ideas, meet fellow researchers working in diverse fields and generally help resolve the problems

    faced by the corporate world. The innovations in practices of business need to be tested on many grounds

    such as legal, political and social apart from economic development norms. Researchers and academicians

    with their research try to bridge the gap between theory and practice.

    It will help in delving upon shared successful practices and learning from gaps to make a strengthened


    Call for paper(s) - Themes

    Academicians, industry practitioners and research scholars engaged in the field of management and

    related fields are invited to contribute original research papers (both empirical and conceptual) and case

    studies on current issues in any of the following areas:


    Bank Management

    Financial Engineering

    Creative Accounting


    Derivatives & Risk Management

  • Capital Markets

    Asset Pricing

    Private Equity


    Internet Marketing

    Consumer Behavior Analysis

    Product and Brand Management

    Integrated Marketing Communications

    International Marketing

    Industrial Marketing

    Services Marketing

    Green Marketing

    Human Resource Management &OB

    Various aspects of Organizational Behavior

    Human Resource Planning and Development

    Organizational Development

    Changing trends in recruitment and selection

    Training and Development

    Talent Management

    Changing demographics and workforce management

    Management of Change


    International HRM

    Legal aspects of HR

    HR &Technology

    Changing compensation trends

    Business Sustainability

    Business Sustainability Models in different areas

    Challenges and gaps in sustenance management

    Strategic aspects of Business

    Economic Reforms

  • Emerging avenues in varied sectors of Economy

    Role of New reforms in India Inc Branding

    Areas allied to Business Ethics and Corporate Governance

    Corporate Frauds

    Spiritualism in management

    International Business

    Information and Computer Technology and its application

    General Management

    Business Economics,

    Public Policy,

    Entrepreneurship Development,

    The above areas/sub themes are only indicative; papers related to allied areas are also welcomed.


    Length: 3500- 5000 words or 10-12 Pages All authors' Title (e.g. Dr., Mr., Mrs., etc.) & Name, Affiliation, Email etc Abstract (not more than 250 words) Keywords(3-5) Introduction / Background / Objective Literature Review Methodology, Findings, Analysis & Discussion Conclusion, Limitations and Recommendations References - APA Style is required. Margins: 1 inch on all sides of paper. Font: Times New Roman , 12 points Spacing: 1.5 between lines and one space between paragraphs. All references should be cited. Tables and Figures should be properly numbered. Once submitted and acknowledged registration and copyright form should be submitted on time


    There is provision for paper presentation in absentia as well. The fee in absentia will remain same.

    Delegates may also attend the conference as attendees without submitting any research paper.

    In absentia participants should submit their Power point presentation and get registered for

    conference within deadlines.


    Last Date for Abstract Submission

    April 12, 2016

    Notification of Acceptance April 14, 2016

  • Last Date for Submission of Full Paper

    April 22 ,2016

    Last Date for Registration April 29, 2016

    Conference Date May 12 , 2016


    All the papers selected for conference will be published in a CD/ Book bearing ISBN No. Selected will

    be published in the Lingayas multidisciplinary journal.





    Rs. 2000/- Rs 2000/-

    Academicians Rs. 1500/- Rs 1500/-

    Research Scholars Rs. 1,000/- Rs. 1,000/-

    Students Rs. 500/- Rs. 500/-

    Mode of Payment

    in favor of Lingayas Universitypayable at Faridabad. : Participants/authors can registration fees through online transfer as well

    Note-A soft copy of proof of remittance made should be sent to the corresponding e.mail id once payment is made.

    Take away(s)

    Publication opportunity in ISBN Proceedings

    A platform to delve upon contemporary topics

    Opportunity for best papers to be published in peer reviewed/ referred journal of Lingayas



    Chief Patron:

    Dr. Picheswar Gadde (CEO, Lingayas University)

    NEFT/Online Transfer should use the following information: Bank Account Name

    Lingayas University

    Account No 670920110000007

    IFSC Code BKID0006709

  • Patron(s)

    Dr. J P Gupta (Chancellor, Lingayas University)

    Dr. R.K. Chauhan (Vice Chancellor, Lingayas University)

    Dr. G.V Ramaraju (Pro-Vice Chancellor, Lingayas University)

    Advisory Committee: Dr.R.K Suri (Placement Officer, Jamia Milia Islamia University) Dr.Kavita Chauhan (Professor, Jamia Milia Islamia University) Dr.S.K Tuteja (Professor, FMS, DelhiUniversity) Mr.Manit Mittal (Sr.Director,C&B,United Health Group) Dr. L.N. Mittal (Professor Emeritus, Lingayas University) Ms. Seema Bhushra (Registrar, Lingayas University) Prof. A.K.Nadir (Dean, Academic Affairs, Lingayas University) Maj. Gen. Nikhil Kumar (Dean, T &P, Lingayas University) Dr. R.N Malviya (Librarian & Coordinator LJPS, Lingayas University)

    Conference Convener(s):

    Prof. (Dr.) M.Mustafa Dean,School of Management Sciences

    Dr. Vijit Chaturvedi Head,School fo Management Sciences

    Orgainizing Committee:

    Dr. Jivan Kumar Chowdhury (Associate Professor, School of Management Sciences)

    Dr. Mitu G. Matta (Associate Professor, School of Management Sciences)

    Dr.Shikha Pabla (Assistant Professor, School of Management Sciences)

    Ms. Ankita Dhamija (Assistant Professor, School of Management Sciences)

    Ms. Krity Gulati Mehta (Assistant Professor, School of Management Sciences)

    Conference Coordinator(s)

    Mr.Nagendra Pal Singh (Assistant Professor, School of Management Sciences)

    Mrs. Urvesh Chaudhery (Assistant Professor, School of Management Sciences)

    Ms. Priyanka Aggar


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