emerging technologies for fundraising optimisation
DESCRIPTION
Prepared for Resource Alliance's Fundraising Online 2014 conference, this presentation suggests the Five Forces of the Digital Age adapting them into Michael Porter's 1979 model.TRANSCRIPT
Supported by
The next frontier: emerging technologies for fundraising optimisation Colin Habberton Director: Global Partnerships GivenGain Foundation [email protected] @relatomics
Supported by
Introduction to the session • The session describes the 'Five Forces’ and
why they are relevant to online fundraising. • We will explore the potential they could have on
building campaigns and communities. • Outcomes will include suggestions for future
thinking including relevant case studies. • It will include recommendations on how to use
the forces to achieve fundraising and cause objectives.
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Session Overview • New Frontiers • The ‘Five Forces’
1. Social 2. Mobile 3. Big Data 4. The Cloud 5. The Internet of Things
• Some tips for the Journey
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New Frontiers?
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New Frontiers • Building Communities • Managing Relationships • Challenges of Data • Personal Machines • Global Benefits • Traditional Barriers • Proliferation of Tools • Competitive Campaigns
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The ‘Five Forces’ Model Threat of New
Entrants
Bargaining Power of Buyers
Threat of Subs7tute Products
Bargaining Power of Suppliers
Intensity of
Rivalry
Firm or Industry
(Source: Porter M., 1979)
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The ‘Five Forces’ Model Threat of New
Causes
Demands of Donors
Threat of Subs7tute Choices
Pressure of Partners & Suppliers
Intensity of
Cause Rivalry
Your Cause
(Adapted: Porter M., 1979)
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The Digital Age’s ‘Five Forces’ • Social
– Opportunity Pipelines • Mobile
– Personal Access • Big Data
– Navigating the Ocean • The Cloud
– Breaking Barriers • Internet of Things
– ?! (Adapted: Thomas, S: Memeburn)
Social
Mobile
Big Data
The Cloud
Internet of
Things
Your Cause/Donor
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Social • Media
– Platforms to promote • Networks
– Places to connect • Service
– Immediate response • Communication
– Impact & Measurability • Tools
– Utility vs. Cost
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Mobile • Devices – User Orientation
• Delivery – Content & Communication
• Apps – Purpose vs. Pain
• Web – UX Optimisation
• Content – Community sourcing
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Case Study: Red Cross (Kenya) • Westgate Tragedy
– 21-24 September 2013 – 67 Killed, 175 Injured
• Relief & Victims Fund – Using Mpesa
• Mobile Payment System – Running off Operator Billing – Peer to Peer Payments
• Significant Success – Over US$600k in 3 days
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Big Data • Assets
– Information is Power • Community
– People & Preferences • Content
– Strategy & Sourcing • Metrics
– What & Why? • Creating Value
– What you really know
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The Cloud • Storage
– Data backup, sharing • Cost
– Lost of options, shop… • Security
– Check details carefully • Tools
– Campaigns, Events • Mobility
– Field based connectivity
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Case Study: U-Turn (South Africa) • Homelessness Charity
– Holistic rehabilitation • Voucher System
– Cashless Service Redemption • Using Salesforce.com
– Stakeholder Management • Monitoring & Evaluation
– Service Delivery Tracking • Additional Revenue
– Advisory Services
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The Internet of Things • Connecting
– Beyond just people • Content Generation
– For the people • Paradigm Shift
– Systems & Processes • Leverage your Assets
– Field operations • Opportunity or Threat?
– Funding flows where people go…
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Tips for the Journey • Social
– Sentiment Analysis • Mobile
– UX Specialists • Big Data
– Invest in CRM • The Cloud
– Empower your people • Internet of Things
– Connect your Cause
Supported by
The next frontier: emerging technologies for fundraising optimisation Colin Habberton Director: Global Partnerships GivenGain Foundation [email protected] +27714012434 @relatomics