emerging social media trends you need to know

Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller

twitter.com/ rhedpixel

twitter.com/ brandbuzz

Agenda

■ Learn from two experts about the changes happening in technology and behavior

■ Gain insight into top trends

■ Learn how to adjust your strategy to make stronger connections with your online audience

Amy DeLouise■ Scriptwriter/Director/Producer

■ Brand Consultant

■ Marketing Blogger

■ lynda.com Author

■ Speaker/Facilitator

Getting In Touch

twitter.com/brandbuzz

www.linkedin.com/in/amydelouise

amydelouise.com

vimeo.com/amydelouise

plus.google.com/+AmyDeLouise

http://twitter.com/rhedpixel

http://www.linkedin.com/in/amydelouise

http://amydelouise.com

http://vimeo.com/amydelouise

http://plus.google.com/+AmyDeLouise

Richard Harrington■ RHED Pixel — Founder

■ Piqsure — Entrepreneur

■ Photofocus — Publisher

■ Director & Editor

■ Photographer

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/


http://facebook.com/RichHarringtonStuffplus

http://plus.google.com/+RichardHarrington/

http://linkedin.com/in/richardharrington

http://RichardHarrington.com

http://vimeo.com/rhedpixel

http://www.pinterest.com/rhedpixel/

Content Creation Experience



Client Roster

■ Apple

■ Adobe Systems

■ Cisco

■ Google

■ Microsoft

■ National Foundation for Credit Counseling

■ Children’s National Health System

■ Federal Express

■ US Dept. of Agriculture

Topics Covered■ Technology

■ Photography

■ Design

■ Fashion

■ Health

■ Parenting

■ College Admissions

■ Mobile Computing

■ Education

■ Fundraising

■ Fitness

■ Presentation Skills

■ Employment

■ Travel

I WanT, wHat I Want,

when I want it!

Access to the Internet



Internet Users in USMen 87%Women 86%

Age 18–29 97%Age 30–49 93%Age 50–64 88%Age 65+ 57%

Source:Pew Internet Life

http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/

Internet Users in USEDUCATIONHigh School Grad 76%Some College 91%College+ 97%



Internet Users in USINCOMELess than $30,000 77%$30,000–$49,000 85%$50,000–$74,999 93%More than $75,000 99%



Internet Access is Everywhere % With Internet Access From Any Location (12+)

0

25

50

75

100

1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

8988848583828181

7572

6255

50

http://www.edisonresearch.com/Infinite_Dial_2012.pdf


High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at


0

25

50

75

100

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

89868482

7669

58

48

37

2821

881315

20

28

38

48

60

68

78

Dial-Up Broadband


Top 10 Countries by Number of Internet Users


Rank Country Internet Users Population %

1 China 420,000,000 31.8%2 United States 234,372,000 76.3%3 Japan 95,979,000 75.5%4 India 81,000,000 7.0%5 Brazil 72,027,700 36.2%6 Germany 61,973,100 75.3%7 United Kingdom 46,683,900 76.4%8 Russia 45,250,000 32.3%9 France 43,100,134 69.3%

10 South Korea 37,475,800 77.3%


Top 10 Countries by Percentage of Internet Users


Rank Country Internet Users Population %

1 Iceland 285,700 93.2%2 Norway 4,235,800 90.9%3 Greenland 52,000 90.3%4 Sweden 8,085,500 89.2%5 Netherlands 14,304,600 85.6%6 Denmark 4,629,600 84.2%7 Finland 4,382,700 83.5%8 New Zealand 3,500,000 83.1%9 Australia 17,033,826 80.1%

10 Luxembourg 387,000 78.7%


The Rise in Tablets

TR

EN

D O

NEtwitter.com/

rhedpixeltwitter.com/ brandbuzz

Tablet Ownership

2012 2013 2014

16%

12%

6%

6%3%

1%

17%14%11%

iPad only Both Non-iPadArbitron

Personal Electronic Devices (PEDs)

Tablet Ownership

Pew Internet Life

0%

10%

20%

30%

40%

50%

May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14

42%

34%

24%

10%8%3%

E-Reader Ownership

Pew Internet Life

0%

8%

16%

24%

32%

40%

May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14

32%

24%

19%

10%12%

4%

Opinion of the Internet



Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives


0%

25%

50%

75%

100%

2002 2007 2012

46

33

20


Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives


0%

25%

50%

75%

100%

12–34 35+

33

68


Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?


Eliminate iPhone or TV

6%

36%58%

Eliminate TV Eliminate iPhone Don’t Know

Eliminate Smartphone or TV

2%

40%

58%

Eliminate TV Eliminate Smartphone Don’t Know


Why Aren’t People Online?■ 15% of American adults do not use

the internet at all

■ 9% of adults use the internet but not at home

http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/


Why Aren’t People Online?■ 34% of non-internet users think the

internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.

■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online.



Why Aren’t People Online?■ They are physically unable, or they

are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.



Why Aren’t People Online?■ 19% of non-internet users cite the

expense of owning a computer or paying for an internet connection.

■ 7% of non-users cited a physical lack of availability or access to the internet.



The Addiction Called Social Media

TR

EN

D T

WOtwitter.com/


Social Media Outlets■ Twitter

■ Facebook

■ Google+

■ LinkedIn

Creator’s Networks■ Instagram

■ Pinterest

■ Flickr

■ Vimeo

■ YouTube

■ Vine

Social Media Usage 2013—2014

Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine

9%13%13%

16%17%19%22%

58%

0%3%10%

15%12%12%

17%

58%

2013 2014 Edison Research

Social Media Usage 2012—2013

Facebook LinkedIn Pinterest Twitter Instagram

17%18%21%22%

71%

13%16%15%

20%

67%

2012 2013 Pew Internet

http://www.pewinternet.org/2013/12/30/social-media-update-2013/

Have a Profile on a Social Networking Site

0%

25%

50%

75%

100%

29

43

58

7380

8683

12–17 18-24 25-34 35-44 45-54 55-64 65+

Edison Research

http://www.edisonresearch.com/wp-content/uploads/2013/04/Edison_Research_Arbitron_Infinite_Dial_2013.pdf

News Consumptionreddit

Twitter

Facebook

Google Plus

Tumblr

YouTube

LinkedIn

Instagram

0 0.25 0.5 0.75 1

13%

13%

20%

29%

30%

47%

52%

62%

Pew Internet

http://www.journalism.org/2013/11/14/news-use-across-social-media-platforms/

Information Gatekeepers




■ 1871: Western Union controls 90 percent of U.S. telegraph traffic.

■ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks.

■ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.


■ 1997: About half of all American homes with Internet access get it through America Online.

■ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market.

■ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.

People Are Looking for Privacy

TR

EN

D T

HR

EEtwitter.com/


Americans Lack Control

■ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies.

■ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online.

■ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.

http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/



■ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge.

■ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications.

■ 64% believe the government should do more to regulate advertisers.




■ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.”

■ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”



Americans Feel Insecure

■ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.

■ 68% feel insecure using chat or instant messages to share private information.

■ 58% feel insecure sending private info via text messages.



Americans Feel Insecure

■ 57% feel insecure sending private information via email.

■ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information.

■ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information.



Consider Terms of Service



YouTube Statistics

■ 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day

■ Over 3 billion videos are viewed a day

■ More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

sublicenseable

transferable

without limitation

http://www.youtube.com/static?gl=US&template=terms












































































Streaming Services are Booming

TR

EN

D F

OU

Rtwitter.com/ rhedpixel


SiriusXM■ More than 100 live channels

■ Uninterrupted music, sports, and talk radio

■ Fresh audio experience, every time they board

Internet Audio Brand AwarenessPandora

iHeartRadio

iTunes Radio

Rhapsody

Spotify

Google Play

Slacker

Radio.com

TuneIn

Last.fm

0 0.25 0.5 0.75 1

8%

10%

14%

14%

24%

28%

40%

47%

48%

70%

The Infinite Dial — Edison Research

% Who Have Listened to Online Radio in Last Month

0%

10%

20%

30%

40%

50%

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

47%45%

39%34%

27%27%

21%20%21%

15%16%17%


Online Radio Listening in a Car Via Cell Phone

0%

6%

12%

18%

24%

30%

2010 2011 2012 2013 2014

26%

21%

17%

11%

6%


% By Age Group Who Have Listened to Online Radio in Last Month

0%

16%

32%

48%

64%

80%

12-24 25-54 55+

21%

50%

75%


Internet Audio Consumption

Computer

Smartphone

Tablet

TV

Audio System

0 0.25 0.5 0.75 1

2%

12%

34%

66%

67%


Own TV Connected to Web

49% 51%

Yes No


Technology Hard to Give Up

0%

10%

20%

30%

40%

50%

60%

Internet Cell Phone Television Email Phone Social Media

10%

17%

34%35%

44%46%

http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/

% Who Have Watched Internet Video Programming From YouTube

0%

13%

25%

38%

50%

Last Month Last Week

37

44

37

45

31

41

28

38

23

34

14

21

712

2007 2008 2009 2010 2011 2012 2013


http://www.edisonresearch.com/wp-content/uploads/2013/04/Edison_Research_Arbitron_Infinite_Dial_2013.pdf

Amazon Instant Video■ More than 100,000 movies and

TV episodes

■ Rent or purchase

■ Not limited to Kindle platform

■ Prime Instant Video

Social Teens Are Mobile

TR

EN

D F

IVEtwitter.com/


Teens and Mobile Apps

■ 58% of all teens have downloaded apps to their cell phone or tablet computer.

■ 51% of teen apps users have avoided certain apps due to privacy concerns.

■ 26% of teen apps users have uninstalled an app because they found out it was collecting personal information that they didn’t wish to share.

http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/


Teens and Mobile Apps

■ 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information.

■ Among teen apps users, girls are considerably more likely than boys to say they have disabled location tracking features (59% vs. 37%).



Location Tracking & Teens

http://www.pewinternet.org/2013/08/22/main-findings-3/

Have Turned Off Location Tracking Features.

0%

20%

40%

60%

80%

100%

All App Downloaders Boys Girls Ages 12—13 Ages 14—17

47%46%

59%

37%46%

http://www.pewinternet.org/2013/08/22/main-findings-3/

Social Teens

■ Facebook

■ 94% of teen social media users said they had a Facebook profile

■ 81% said that Facebook is the profile they use most often

Social Teens

■ Twitter

■ 26% of teen social media users use Twitter

■ 7% said Twitter was their main profile

■ Instagram

■ 11% of teen social media users use Instagram

■ 3% said Instagram was their main profile

https://www.youtube.com/watch?v=kBwjxBmMszQ

Smartphones on the Rise

TR

EN

D S

IXtwitter.com/ rhedpixel


The Invention of MobileIn 1983, the first commercial wireless call was placed with a Motorola DynaTac.

The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).

Smartphone Growth

0%

14%

28%

42%

56%

70%

2009 2010 2011 2012 2013 2014

61%

53%

44%

31%

14%10%

160 Million


Smartphones by Age

0%

0%

1%

1%

1%

12–24 25–54 55+

36%

68%78%

25%

64%68%

19%

53%61%

201220132014


Passion for a Platform % Who “Love” Platform/Device

iPhone

iPad

Android Phone

iPod

Blackberry

Cell Phone

0 25 50 75 100

32%

36%

46%

49%

53%

66%


Top Smartphone Platforms 3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014

January-14 April-14 Point Change

Total Subscribers 100% 100% N/A

Google 51.7% 52.5% 0.8%

Apple 41.6% 41.4% -0.2%

BlackBerry 3.1% 2.5% -0.6%

Microsoft 3.2% 3.3% 0.1%

Symbian 0.2% 0.2% 0%

Source: comScore MobiLens

http://www.comscore.com/Insights/Press_Releases/2014/3/comScore_Reports_January_2014_US_Smartphone_Subscriber_Market_Share

Top 15 Properties1 Google Sites 89.4%2 Facebook 86.6%3 Yahoo Sites 86.2%4 Amazon Sites 69.0%5 AOL, Inc. 56.9%6 Microsoft Sites 52.6%7 Apple Inc. 51.1%8 Turner Digital 46.9%9 Pandora.com 46.5%

10 Wikimedia Foundation Sites 43.7%11 Glam Media 38.0%12 CBS Interactive 37.2%13 eBay 36.8%14 Weather Company, The 34.2%15 Gannett Sites 31.3%



Top 15 Apps1 Facebook 77.6%2 Google Play 52.4%3 YouTube 49.7%4 Google Search 48.9%5 Pandora Radio 46.4%6 Apple App Suite 45.0%7 Gmail 43.5%8 Google Maps 41.6%9 Yahoo Stocks 30.7%

10 Instagram 27.5%11 Yahoo Weather Widget 27.0%12 Facebook Messenger 24.5%13 Apple Maps 24.2%14 Twitter 22.8%15 The Weather Channel 21.4%



Cell Phone ActivitiesSend or Receive Text Messages 81%Access the Internet 60%Send or Receive Email 52%Download Apps 50%Location Based Information 49%Listen to Music 48%Video Calls 21%Check In 8%

Source: Pew Internet

http://www.pewinternet.org/2013/09/19/cell-phone-activities-2013/

Geolocation Services

TR

EN

D S

EV

ENtwitter.com/


Branded Content is Growing

TR

EN

D E

IGH

Ttwitter.com/ rhedpixel


Vast Majority Say Commercials Are a Fair Price to Pay For Free Content

5%20%

75%YesNoDon't Know

Paid for Content

■ 65% of internet users pay.

■ 33% of internet users have paid for digital music online

■ 33% have paid for software

■ 21% have paid for apps for their cell phones or tablet computers

■ 19% have paid for digital games

■ 18% have paid for digital newspaper, magazine, or journal articles or reports

■ 16% have paid for videos, movies, or TV shows

Pew Internet

http://www.pewinternet.org/2010/12/30/65-of-internet-users-have-paid-for-online-content/

Paid for Content

■ 15% have paid for ringtones

■ 12% have paid for digital photos

■ 11% have paid for members-only premium content from a website that has other free material on it

■ 10% have paid for e-books

■ 7% have paid for podcasts

■ 5% have paid for tools or materials to use in video or computer games

Pew Internet

http://www.pewinternet.org/2010/12/30/65-of-internet-users-have-paid-for-online-content/

Here On Biz

http://www.theverge.com/2014/2/11/5402760/virgin-america-collaborates-with-here-on-biz

Insane Human Curling

http://youtu.be/FlCVE0OG-tI

http://youtu.be/4ba1BqJ4S2M

http://youtu.be/4ba1BqJ4S2M

Podcasting is Back

TR

EN

D N

INEtwitter.com/


What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.

Uses for Technology

■ Special interest radio & TV

■ Software training

■ Redistribute existing shows

■ Distance learning

■ Brand extension

■ Public awareness

What is Podcasting?

■ RSS (Real simple syndication) is the feed that provides subscription based content using XML code.

■ Subscribers can set their software (such as iTunes) to automatically download a new episode when available.

■ Subscribers can build an index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want.

Benefits of Podcasting

■ Opt-in audience.

■ Time shifting

■ Emerging technology with little competition.

■ Can target and track niche markets.

■ Provides “walk away” brand extension.

■ Viral communications medium... Good content is shared freely.

Who’s Podcasting?

■ National Public Radio ■ Public Broadcasting Service ■ ABC – CBS – NBC ■ BBC – CNN – Associated Press ■ MTV – ESPN – VH1 – HGTV ■ New York Times ■ Wall Street Journal ■ Washington Post

Who’s Podcasting?

■ National Geographic ■ Discovery Channel ■ White House ■ The Pentagon ■ National Park Service ■ US Treasury Department ■ Political Candidates

Podcasting Reach

0%

5%

10%

15%

20%

25%

30%

2006 2007 2008 2009 2010 2011 2012 2013 2014

30%27%

29%

25%23%22%

18%

13%11%

Podcast Consumption2013

65%

35%

2014

47%53%

PortableComputer


Vast Majority Say Commercials Are a Fair Price to Pay For Free Content

5%20%

75%YesNoDon't Know

Pew Internet Life

% Who Have Listened to a Podcast in the Last Month

0%

5%

10%

15%

2008 2009 2010 2011 2012 2013 2014

15%

12%

14%

12%12%11%

9%


Podcast Consumption

11%

10%

16%

20%

22%

21%

One TwoThree Four or FiveSix to Ten Eleven or More


7 Rules for Social Media

Some of My Guiding Principals

Be Genuine

Be Well-Rounded

Be Passionate

Be Respectful

Be an Expert

Be Involved

Be Consistent

I WanT, wHat I Want,

when I want it!

Getting In Touch

twitter.com/brandbuzz

www.linkedin.com/in/amydelouise

amydelouise.com

vimeo.com/amydelouise

plus.google.com/+AmyDeLouise


http://www.linkedin.com/in/amydelouise

http://amydelouise.com

http://vimeo.com/amydelouise

http://plus.google.com/+AmyDeLouise

Getting In Touch

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

[email protected]


http://facebook.com/RichHarringtonStuffplus

http://plus.google.com/+RichardHarrington/

http://linkedin.com/in/richardharrington

http://RichardHarrington.com

http://vimeo.com/rhedpixel

http://www.pinterest.com/rhedpixel/

mailto:[email protected]?subject=

Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller

