emerging media summit - iabc-ida louisville

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COMMUNITY IN THE SOCIAL ENTERPRISE Amanda Nelson Community Content Manager

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The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.

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Page 1: Emerging Media Summit - IABC-IDA Louisville

COMMUNITY IN THE SOCIAL ENTERPRISE

Amanda Nelson Community Content Manager

Page 2: Emerging Media Summit - IABC-IDA Louisville

Socializing the Enterprise

Page 3: Emerging Media Summit - IABC-IDA Louisville

Start from the Inside Out

“A bad beginning makes a bad ending.” - Euripides

SOCIALIZING THE ENTERPRISE

•  Culture shift •  Trade control for

conversation •  Individuals vs brands

Page 4: Emerging Media Summit - IABC-IDA Louisville

Create a Listening Grid

SOCIALIZING THE ENTERPRISE

•  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors

•  Create grid for each department •  Identify need, solve problem

Page 5: Emerging Media Summit - IABC-IDA Louisville

Collaborate & Educate

SOCIALIZING THE ENTERPRISE

•  Unified vision •  Social needs by department •  Internal and external

Page 6: Emerging Media Summit - IABC-IDA Louisville

Vodafone

SOCIALIZING THE ENTERPRISE

Page 7: Emerging Media Summit - IABC-IDA Louisville

Establish a Community Team

Page 8: Emerging Media Summit - IABC-IDA Louisville

Inside the Mind of a Community Manager

ESTABLISH A COMMUNITY TEAM

•  Storyteller •  Poster child •  Caretaker •  Content curator/

creator

•  Switchboard operator

•  Teacher •  Interpreter •  Connector

External Internal

Page 9: Emerging Media Summit - IABC-IDA Louisville

Understand Community

SOCIALIZING THE ENTERPRISE

•  Holistic view of customer •  Understand customer decision

making cycle •  Sync psychological need

Page 10: Emerging Media Summit - IABC-IDA Louisville

Salesforce

ESTABLISH A COMMUNITY TEAM

Page 11: Emerging Media Summit - IABC-IDA Louisville

Thank You!

ESTABLISH A COMMUNITY TEAM

Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  [email protected]

Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  [email protected]