emerging media summit - iabc-ida louisville
DESCRIPTION
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.TRANSCRIPT
COMMUNITY IN THE SOCIAL ENTERPRISE
Amanda Nelson Community Content Manager
Socializing the Enterprise
Start from the Inside Out
“A bad beginning makes a bad ending.” - Euripides
SOCIALIZING THE ENTERPRISE
• Culture shift • Trade control for
conversation • Individuals vs brands
Create a Listening Grid
SOCIALIZING THE ENTERPRISE
• Listen for: • Opportunity • Failure • Competitive movements • Brand ambassadors
• Create grid for each department • Identify need, solve problem
Collaborate & Educate
SOCIALIZING THE ENTERPRISE
• Unified vision • Social needs by department • Internal and external
Vodafone
SOCIALIZING THE ENTERPRISE
Establish a Community Team
Inside the Mind of a Community Manager
ESTABLISH A COMMUNITY TEAM
• Storyteller • Poster child • Caretaker • Content curator/
creator
• Switchboard operator
• Teacher • Interpreter • Connector
External Internal
Understand Community
SOCIALIZING THE ENTERPRISE
• Holistic view of customer • Understand customer decision
making cycle • Sync psychological need
Salesforce
ESTABLISH A COMMUNITY TEAM
Thank You!
ESTABLISH A COMMUNITY TEAM
Radian6 • www.radian6.com • Twitter: www.twitter.com/radian6 • Blog: www.radian6.com/blog • [email protected]
Me • Twitter: @mileigh13 • Google+: http://gplus.to/amandanelson13 • [email protected]