emerging ingredients and impact on product innovation · commercial director, technology scout 22nd...
TRANSCRIPT
Steve Osborn, B.Sc. (Hons), M.Phil, C. Sci, FIFST
Commercial Director, Technology Scout 22nd November 2017
Emerging ingredients and impact on product innovation
The Aurora Ceres Partnership Ltd.
The alignment of over four decades of: ◦ Food and drink industry expertise
◦ Business process expertise
◦ NPD
◦ Project management
◦ Innovation management
◦ Food science and technology
◦ Open Innovation
◦ Network development
Frontline consultancy across major industry sectors and significantly food and beverage
The Aurora Ceres Partnership Ltd is uniquely placed to play a vital role in the growth of food and beverage companies
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017
Innovation opportunity
Technology solutions
Collaborative network development
Technology scouting (ACTION)
Open Innovation – From Challenge to Prototype
Expert technical advice
Helping the global food and drink industry with the ‘So what ?’ to industry trends.
The Aurora Ceres Partnership Ltd Creating excellence and value in the food and beverage
industry through informed innovation management
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017
Trends and developments in ingredient innovation: what does
this mean for the products and foods of the future?
“
Innovation is a process that adds
value…
”
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Innovation adoption
• It’s simply supply and demand …
• There has to be a need
• The market creates demand
• The innovators react
CC BY 2.5, https://en.wikipedia.org/w/index.php?curid=11484459
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• Mindful Choices. Consumers are more conscious than ever about making responsible food choices, and want to know what is in their food and how it is produced.
• Lighter Enjoyment. Consumers continue to look for ways to eat and drink more healthily.
• Positively Processed. Traditional processes such as fermentation and cold brew, are being revived.
• Going Full Circle. Developments such as tip-to-tail eating, innovative uses for food waste and more biodegradable and renewable packaging.
• Beyond the Coffeehouse. Coffee is clearly trending among Millennials and Generation Z, tea is also seeking to reinvent itself among the younger generations.
• Say it with Colour
• Dining Out, In
• From Snacks to Mini Meals
• Ocean Garden
• Bountiful Choice
• http://www.innovadatabase.com/
Innova Market Insights – F&B Trends 2018
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• Full disclosure - In our new post-truth reality, consumers require complete and total transparency from food and drink companies
• Self fulfilling practices - As more consumers find modern life to be hectic and stressful, flexible and balanced diets will become integral elements of selfcare routines
• New sensation. Texture is the latest tool to engage the senses and deliver share-worthy experiences.
• Preferential treatment. A new era in personalisation is dawning due to the expansion of online and mobile food shopping
• Science fare. Technology is being used to engineer solutions for our stretched global food supply.
• http://www.mintel.com/global-food-and-drink-trends/
Mintel – F&B Trends 2018
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But there are still the other pre-existing Macro trends…
• Clean (clear) Labelling
• Natural
• Health and Nutrition
• Sustainability
• Minimal processing
• Reduced waste
• Growing population
• Global warming
• Rise of the robots/AI
• The demonised trio – Fat, Salt and Sugar
This Photo by Unknown Author is licensed under CC BY-NC
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There are Barriers (or Opportunities)
• Novel foods legislation
• Health and nutrition claims
• Urgh factor
◦ Beach combing
◦ Pond scum
◦ Bugs
◦ Mushy peas
• So what?
This Photo by Unknown Author is licensed under CC BY-NC-ND
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So its about balance.
This Photo by Unknown Author is licensed under CC BY-NC-ND
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017
What now?
• Meeting the trend gets attention
• Functionality adds value
• It has to deliver
• Taste wins
• Sex sells
• It can take time (and money) to reach the early and late majority adopters (main stream)
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017
Thank you for your time. w: www.auroraceres.co.uk
Tw: @Aurora_Ceres /@ACP_SteveO
Linkedin : The Aurora Ceres Partnership Ltd- creating value and excellence in the food and beverage industry
Steve Osborn B.Sc. (Hons), M.Phil, CSci, FIFST
07956144188
@ACP_SteveO
www.auroraceres.co.uk © The Aurora Ceres Partnership Ltd 2017