emerging horizons in hrm final
DESCRIPTION
hr project for horizon in HRMTRANSCRIPT
1
Emerging HORIZONS IN HRMFALL WINTER 2010-2012SECTION-FP5
EEB
2
PROJECT ON EMERGING HORIZONS IN HRM
Serial number
Names Roll number
1 Jasmeen Kaur 10
2 Jaya Sachwani 11
3 Karavi Sonowal 14
4 Arpita Das 05
3
4
ACKNOWLEDGEMENT
We would like to express our immense gratitude to Prof Pankaj Upadhyay for providing support and guidance for our learningrsquos as well as projects and for directing our thoughts goals and objectives towards the attitude that drives to achieve and other aspects that one as novice needs to be acquainted with We are privilege to work under his dynamic supervision
We are glad to acknowledge him for incorporating right attitude in me towards learning and for helping and supporting whenever required
Prof Pankaj Upadhay Prof JD Gupta
(EEB) (DEAN)
5
TABLE OF CONTENTS
CHAPTER TOPIC PAGE NO
1 Executive Summary 782 Human Resource Management(HRM) 93313233343536373839
History-AntecedentsBirth and evolution HRM In NatureHRM In ScopeHRM In BeliefsHRM In ObjectivesHRM In FunctionsMajor Influencing FactorsHRM Management Futuristic Vision
10101011111212131414
4 Emerging Horizons In HRM 165 New Trends In International in HRM 186616263
HRM In IT IndustryHiring TalentDeveloping TalentRetaining Talent
20202021
7717273 74
Business process Re-engineering (BPR)BPR ProcessObjectives Of BPRCauses Of Failure In BPRConditions For Success In BPR
2227273030
8 Downsizing 32
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
2
PROJECT ON EMERGING HORIZONS IN HRM
Serial number
Names Roll number
1 Jasmeen Kaur 10
2 Jaya Sachwani 11
3 Karavi Sonowal 14
4 Arpita Das 05
3
4
ACKNOWLEDGEMENT
We would like to express our immense gratitude to Prof Pankaj Upadhyay for providing support and guidance for our learningrsquos as well as projects and for directing our thoughts goals and objectives towards the attitude that drives to achieve and other aspects that one as novice needs to be acquainted with We are privilege to work under his dynamic supervision
We are glad to acknowledge him for incorporating right attitude in me towards learning and for helping and supporting whenever required
Prof Pankaj Upadhay Prof JD Gupta
(EEB) (DEAN)
5
TABLE OF CONTENTS
CHAPTER TOPIC PAGE NO
1 Executive Summary 782 Human Resource Management(HRM) 93313233343536373839
History-AntecedentsBirth and evolution HRM In NatureHRM In ScopeHRM In BeliefsHRM In ObjectivesHRM In FunctionsMajor Influencing FactorsHRM Management Futuristic Vision
10101011111212131414
4 Emerging Horizons In HRM 165 New Trends In International in HRM 186616263
HRM In IT IndustryHiring TalentDeveloping TalentRetaining Talent
20202021
7717273 74
Business process Re-engineering (BPR)BPR ProcessObjectives Of BPRCauses Of Failure In BPRConditions For Success In BPR
2227273030
8 Downsizing 32
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
3
4
ACKNOWLEDGEMENT
We would like to express our immense gratitude to Prof Pankaj Upadhyay for providing support and guidance for our learningrsquos as well as projects and for directing our thoughts goals and objectives towards the attitude that drives to achieve and other aspects that one as novice needs to be acquainted with We are privilege to work under his dynamic supervision
We are glad to acknowledge him for incorporating right attitude in me towards learning and for helping and supporting whenever required
Prof Pankaj Upadhay Prof JD Gupta
(EEB) (DEAN)
5
TABLE OF CONTENTS
CHAPTER TOPIC PAGE NO
1 Executive Summary 782 Human Resource Management(HRM) 93313233343536373839
History-AntecedentsBirth and evolution HRM In NatureHRM In ScopeHRM In BeliefsHRM In ObjectivesHRM In FunctionsMajor Influencing FactorsHRM Management Futuristic Vision
10101011111212131414
4 Emerging Horizons In HRM 165 New Trends In International in HRM 186616263
HRM In IT IndustryHiring TalentDeveloping TalentRetaining Talent
20202021
7717273 74
Business process Re-engineering (BPR)BPR ProcessObjectives Of BPRCauses Of Failure In BPRConditions For Success In BPR
2227273030
8 Downsizing 32
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
4
ACKNOWLEDGEMENT
We would like to express our immense gratitude to Prof Pankaj Upadhyay for providing support and guidance for our learningrsquos as well as projects and for directing our thoughts goals and objectives towards the attitude that drives to achieve and other aspects that one as novice needs to be acquainted with We are privilege to work under his dynamic supervision
We are glad to acknowledge him for incorporating right attitude in me towards learning and for helping and supporting whenever required
Prof Pankaj Upadhay Prof JD Gupta
(EEB) (DEAN)
5
TABLE OF CONTENTS
CHAPTER TOPIC PAGE NO
1 Executive Summary 782 Human Resource Management(HRM) 93313233343536373839
History-AntecedentsBirth and evolution HRM In NatureHRM In ScopeHRM In BeliefsHRM In ObjectivesHRM In FunctionsMajor Influencing FactorsHRM Management Futuristic Vision
10101011111212131414
4 Emerging Horizons In HRM 165 New Trends In International in HRM 186616263
HRM In IT IndustryHiring TalentDeveloping TalentRetaining Talent
20202021
7717273 74
Business process Re-engineering (BPR)BPR ProcessObjectives Of BPRCauses Of Failure In BPRConditions For Success In BPR
2227273030
8 Downsizing 32
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
5
TABLE OF CONTENTS
CHAPTER TOPIC PAGE NO
1 Executive Summary 782 Human Resource Management(HRM) 93313233343536373839
History-AntecedentsBirth and evolution HRM In NatureHRM In ScopeHRM In BeliefsHRM In ObjectivesHRM In FunctionsMajor Influencing FactorsHRM Management Futuristic Vision
10101011111212131414
4 Emerging Horizons In HRM 165 New Trends In International in HRM 186616263
HRM In IT IndustryHiring TalentDeveloping TalentRetaining Talent
20202021
7717273 74
Business process Re-engineering (BPR)BPR ProcessObjectives Of BPRCauses Of Failure In BPRConditions For Success In BPR
2227273030
8 Downsizing 32
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
6
818283
Rationale DownsizingDownsizing-The Long term EffectRole Of HR in Downsizing
333440
9 Voluntary Retirement Scheme(VRS) 4110 Changing Role Of HRM 4211 111112113114115
Case StudiesBSNL SBILAYOFFS IN CITIBANKYAHOOJET AIRWAYS
545458616366
12 HRM Review Of Emerging Trends In HR ASIA 6913 Conclusion 7114 News Round Up 7315 Bibliography 74
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
7
1 Executive Summary
ldquoEmerging Trends in Human Resource Managementrdquo
Human resource management if we see it from definition perspective ldquoit is a process of bringing
people and organizations together so that the goals of each others are metrdquo
If we see in practical situation the above definition itrsquos just one side of a coin which has limited
HRM involvement but HRM today is a different story it have changed the way we work and
also it helps an organization to survive in recessionary period Managing and attracting the
human resource in todayrsquos time is very difficult task The role of HR manager has changed a lot
(Dancing differently on changing tunes of life) from being protector and screener to the role of
Savior who acts as planner and change agent affecting bottom of the pyramid where it is blue
collar workers amp at the Top amp Middle level executives
The trends in human resource industry are dynamic in nature which contributes towards to
achievement of organization goals Over the years highly skilled and knowledge based jobs have
increased while low skilled jobs are decreasing This calls for skill mapping through proper HR
initiatives
Change is inevitable as said and thatrsquos what Indian organizations are witnessing in management
cultures systems and working style Alignment with global companies has forced Indian
organization accept and incorporate change in everyday life which makes role of HRM all the
more important
Some of the recent changes are as follows
The policies of many companies have become people centric traditionally the policies
mainly focused on achievement of organizational goals showing negligence towards the
human resource
Attracting and retaining of human resource has become difficult as loyalty factor is losing
its shine today HR personnel have to motivate and design healthy career road map to
make them stay in the company
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
8
Human Resource Outsourcing is the new name in the industry to replace the redundant
traditional HR department Many HR outsourcing companies in India are already
established and some are coming up to support increasing demand of corporate India
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore organizations are also required to work
out a retention strategy for the existing skilled manpower
HR managers today are focusing on policies (trust openness amp equality) Motivation
Relations Due to new trends in HR the manager should treat people as resources reward
them equitably and integrate their goals with that of the organizational goals through
suitable HR Policies
2 Human Resource Management
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
9
Human Resource Management is the management of an organization workforce or human
resources It is responsible for the attraction selection training assessment and rewarding of
employees while also overseeing organizational leadership and culture and ensuring compliance
with employment and labor laws In circumstances where employees desire and are legally
authorized to hold a collective bargaining agreement HR will typically also serve as the
companys primary liaison with the employees representatives (usually a labor union)HR is a
product of the human relations movement of the early 20th century when researchers began
documenting ways of creating business value through the strategic management of the
workforce The function was initially dominated by transactional work such
as payroll and benefits administration but due to globalization company consolidation
technological advancement and further research HR now focuses on strategic initiatives
like mergers and acquisitions talent management succession planning industrial and labor
relations and diversity and inclusion
In startup companies HRs duties may be performed by a handful of trained professionals or
even by non-HR personnel In larger companies an entire functional group is typically dedicated
to the discipline with staff specializing in various HR tasks and functional leadership engaging
in strategic decision making across the business To train practitioners for the profession
institutions of higher education professional associations and companies themselves have
created programs of study dedicated explicitly to the duties of the function Academic and
practitioner organizations likewise seek to engage and further the field of HR as evidenced by
several field-specific publications
3 History
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
10
31 Antecedent Theoretical Developments
HR spawned from the human relations movement which began in the early 20th century due to work by Frederick Taylor in lean manufacturing Taylor explored what he termed scientific managementrdquo (later referred to by others as Taylorism) striving to improve economic efficiency in manufacturing jobs He eventually keyed in on one of the principal inputs into the manufacturing processmdashlabormdashsparking inquiry into workforce productiviThe movement was formalized following the research of Elton Mayo whose Hawthorne studies serendipitously documented how stimuli unrelated to financial compensation and working conditionsmdashattention and engagementmdashyielded more productive workers Contemporaneous work by Abraham Maslow Kurt Lewin Max Weber Frederick Herzberg and David McClelland formed the basis for studies in organizational behavior and organizational theory giving room for an applied discipline
32 Birth and Evolution of the Discipline
By the time enough theoretical evidence existed to make a business case for strategic workforce management changes in the business landscape had transformed the employer-employee relationship and the discipline was formalized as industrial and labor relations In 1913 one of the oldest known professional HR associationsmdashthe Chartered Institute of Personnel and Developmentmdashwas founded in England as the Welfare Workers Association then changed its name a decade later to the Institute of Industrial Welfare Workers and again the next decade to Institute of Lab our Management before settling upon its current name Likewise in the United States the worlds first institution of higher education dedicated to workplace studiesmdashthe School of Industrial and Labor Relationsmdashwas formed at Cornell University in 1945
During the latter half of the 20th century union membership declined significantly while workforce management continued to expand its influence within organizations Industrial and labor relations began being used to refer specifically to issues concerning collective representation and many companies began referring to the profession as personnel administration In 1948 what would later become the largest professional HR associationmdashthe Society for Human Resource Management (SHRM)mdashwas founded as the American Society for Personnel Administration (ASPA)
Nearing the 21st century advances in transportation and communications greatly facilitated workforce mobility and collaboration Corporations began viewing employees as assets rather than as cogs in machine Human resources management consequently became the dominant term for the functionmdashthe ASPA even changing its name to SHRM in 1998Human capital management is sometimes used synonymously with HR although human capital typically refers to a more narrow view of human resources ie the knowledge the individuals embody and can contribute to an organization Likewise other terms sometimes used to describe the field include organizational management manpower management talent management personnel management and simply people management
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
11
33 Human Resource Management Nature
Human Resource Management is a process of bringing people and organizations together so that the goals of each are met The various features of HRM include
bull It is pervasive in nature as it is present in all enterprises
bull Its focus is on results rather than on rules
bull It tries to help employees develop their potential fully
bull It encourages employees to give their best to the organization
bull It is all about people at work both as individuals and groups
bull It tries to put people on assigned jobs in order to produce good results
bull It helps an organization meet its goals in the future by providing for competent and well-
motivated employees
bull It tries to build and maintain cordial relations between people working at various levels in the
organization
bull It is a multidisciplinary activity utilizing knowledge and inputs drawn from psychology
economics etc
34 Human Resource Management Scope
The scope of HRM is very wide
1 Personnel aspect-This is concerned with manpower planning recruitment selectionlacement
transfer promotion training and development layoff and retrenchment remuneration
incentives productivity etc
2 Welfare aspect-It deals with working conditions and amenities such as canteens cregraveches rest
and lunch rooms housing transport medical assistance education health and safety recreation
facilities etc
3 Industrial relations aspect-This covers union-management relations joint consultation
collective bargaining grievance and disciplinary procedures settlement of disputes etc
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
12
35 Human Resource Management Beliefs
The Human Resource Management philosophy is based on the following beliefs
bull Human resource is the most important asset in the organization and can be developed and
increased to an unlimited extent
bull A healthy climate with values of openness enthusiasm trust mutuality and collaboration is
essential for developing human resource
bull HRM can be planned and monitored in ways that are beneficial both to the individuals and the
organization
bull Employees feel committed to their work and the organization if the organization perpetuates a
feeling of belongingness
bull Employees feel highly motivated if the organization provides for satisfaction of their basic and
higher level needs
bull Employee commitment is increased with the opportunity to discover and use ones capabilities
and potential in ones work
bull It is every managers responsibility to ensure the development and utilization of the capabilities
of subordinates
36 Human Resource Management Objectives
bull To help the organization reach its goals
bull To ensure effective utilization and maximum development of human resources
bull To ensure respect for human beings To identify and satisfy the needs of individuals
bull To ensure reconciliation of individual goals with those of the organization
bull To achieve and maintain high morale among employees
bull To provide the organization with well-trained and well-motivated employees
bull To increase to the fullest the employees job satisfaction and self-actualization
bull To develop and maintain a quality of work life
bull To be ethically and socially responsive to the needs of society
bull To develop overall personality of each employee in its multidimensional aspect
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
13
bull To enhance employees capabilities to perform the present job
bull To equip the employees with precision and clarity in transaction of business
bull To inculcate the sense of team spirit team work and inter-team collaboration
37 Human Resource Management Functions
In order to achieve the above objectives Human Resource Management undertakes the
following activities
1 Human resource or manpower planning
2 Recruitment selection and placement of personnel
3 Training and development of employees
4 Appraisal of performance of employees
5 Taking corrective steps such as transfer from one job to another
6 Remuneration of employees
7 Social security and welfare of employees
8 Setting general and specific management policy for organizational relationship
9 Collective bargaining contract negotiation and grievance handling
10 Staffing the organization
11 Aiding in the self-development of employees at all levels
12 Developing and maintaining motivation for workers by providing incentives
13 Reviewing and auditing manpower management in the organization
14 Potential Appraisal Feedback Counseling
15 Role Analysis for job occupants
16 Job Rotation
17 Quality Circle Organization development and Quality of Working Life
38 Human Resource Management Major Influencing Factors
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
14
In the 21st century HRM will be influenced by following factors which will work as various issues affecting its strategy
bull Size of the workforce
bull Rising employees expectations
bull Drastic changes in the technology as well as Life-style changes
bull Composition of workforce New skills required
bull Environmental challenges
bull Lean and mean organizations
bull Impact of new economic policy Political ideology of the Government
bull Downsizing and rightsizing of the organizations
bull Culture prevailing in the organization etc
39 Human Resource Management Futuristic Vision
On the basis of the various issues and challenges the following suggestions will be of much help
to the philosophy of HRM with regard to its futuristic vision
1 There should be a properly defined recruitment policy in the organization that should give its
focus on professional aspect and merit based selection
2 In every decision-making process there should be given proper weight age to the aspect that
employees are involved wherever possible It will ultimately lead to sense of team spirit team-
work and inter-team collaboration
3 Opportunity and comprehensive framework should be provided for full expression of
employees talents and manifest potentialities
4 Networking skills of the organizations should be developed internally and externally as well as
horizontally and vertically
5 For performance appraisal of the employeersquos emphasis should be given to 360 degree
feedback which is based on the review by superiors peers subordinates as well as self-review
6 360 degree feedback will further lead to increased focus on customer services creating of
highly involved workforce decreased hierarchies avoiding discrimination and biases and
identifying performance threshold
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
15
7 More emphasis should be given to Total Quality Management TQM will cover all employees
at all levels it will conform to customers needs and expectations it will ensure effective
utilization of resources and will lead towards continuous improvement in all spheres and
activities of the organization
8 There should be focus on job rotation so that vision and knowledge of the employees are
broadened as well as potentialities of the employees are increased for future job prospects
9 For proper utilization of manpower in the organization the concept of six sigma of improving
productivity should be intermingled in the HRM strategy
10 The capacities of the employees should be assessed through potential appraisal for
performing new roles and responsibilities It should not be confined to organizational aspects
only but the environmental changes of political economic and social considerations should also
be taken into account
11 The career of the employees should be planned in such a way that individualizing process
and socializing process come together for fusion process and career planning should constitute
the part of human resource planning
To conclude Human Resource Management should be linked with strategic goals and objectives
in order to improve business performance and develop organizational cultures that foster
innovation and flexibility All the above futuristic visions coupled with strategic goals and
objectives should be based on 3 Hs of Heart Head and Hand ie we should feel by Heart think
by Head and implement by Hand
4 Emerging Horizons In HRM
ABSTRACT
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
16
The management has to recognize the important role of Human Resource Department in order to
successfully steer organizations towards profitability It is necessary for the management to
invest considerable time and amount to learn the changing scenario of the HR department in the
21st century In order to survive the competition and be in the race HR department should
consciously update itself with the transformation in HR and be aware of the HR issues cropping
up With high attrition rates poaching strategies of competitors there is a huge shortage of
skilled employees and hence a companys HR activities play a vital role in combating this crisis
Suitable HR policies that would lead to the achievement of the Organization as well as the
individuals goals should be formulated HR managers have to manage all the challenges that
they would face from recruiting employees to training them and then developing strategies for
retaining them and building up an effective career management system for them Just taking care
of employees would not be enough new HR initiatives should also focus on the quality needs
customer-orientation productivity and stress team work and leadership building This book is
divided into two sections that throw light on the emerging HR trends and discusses HR issues in
various industries like financial services IT Power Healthcare to name a few This book should
be valuable for practicing HR managers of every organization and also for those who have a
significant interest in the area of Human Resource Management to realize the growing
importance of human resources and understand the need to build up effective HR strategies to
combat HR issues arising in the 21st century
Economic Liberalization and Globalization in India since 1991 is having a major impact on
human resource management In their efforts to integrate themselves into the global economy
companies in India are using human resources as a strategic tool for competitive advantage A
large pool of qualified manpower is making India an outsourcing hub for the developed nations
One survey of opportunities and challenges facing human resource management under
liberalization reported the following
I Virtually all companies are putting emphasis on the up gradation of managerial and
professional skills
II Organizational restructuring has emerged as an important strategy Companies are
adopting flatter structures and empowering employees to facilitate independent decision
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
17
making and flexibility This is leading to improved involvement and motivation of
employees
III Middle level managers are becoming more participative and result oriented Decision
making is being increasingly handled at the group level
IV There is increasing emphasis on training and retaining talent Companies have started
paying greater attention to career planning and career growth for employees
V Employee compensation is being linked with performance through benchmarking
business process reengineering etc
VI There is an emphasis on transparency and multi skilling
VII Companies are downsizing to shed redundant staff
VIII Networking of various functions and divisions is being adopted with a view to create a
responsive global oriented and competitive organization
Introduction
Human Resource Management has evolved considerably over the past century and
experienced a major transformation in form and function primarily within the past two
decades Driven by a number of significant internal and external environmental forces
HRM has progressed from a largely maintenance function with little if any bottom line
impact to what many scholars and practitioners today regard as the source of sustained
competitive advantage for organizations operating in a global economy
5 NEW TRENDS IN INTERNATIONAL HRM
International HRM places greater emphasis on a number of responsibilities and functions such as relocation orientation and translation services to help employees adapt to a new and different environment outside their own country
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
18
Selection of employees requires careful evaluation of the personal characteristics of the
candidate and hisher spouse
Training and development extends beyond information and orientation training to include
sensitivity training and field experiences that will enable the manager to understand
cultural differences better Managers need to be protected from career development risks
re-entry problems and culture shock
To balance the pros and cons of home country and host country evaluations performance
evaluations should combine the two sources of appraisal information
Compensation systems should support the overall strategic intent of the organization but
should be customized for local conditions
In many European countries - Germany for one law establishes representation
Organizations typically negotiate the agreement with the unions at a national level In
Europe it is more likely for salaried employees and managers to be unionized
HR Managers should do the following things to ensure success-
Use workforce skills and abilities in order to exploit environmental opportunities and
neutralize threats
Employ innovative reward plans that recognize employee contributions and grant
enhancements
Indulge in continuous quality improvement through TQM and HR contributions like
training development counseling etc
Utilize people with distinctive capabilities to create unsurpassed competence in an area
eg Xerox in photocopiers 3M in adhesives Telco in trucks etc
Decentralize operations and rely on self-managed teams to deliver goods in difficult
times eg Motorola is famous for short product development cycles It has quickly
commercialized ideas from its research labs
Lay off workers in a smooth way explaining facts to unions workers and other affected
groups eg IBM Kodak Xerox etc
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
19
HR Managers today are focusing attention on the following-
a) Policies- HR policies based on trust openness equity and consensus
b) Motivation- Create conditions in which people are willing to work with zeal initiative and
enthusiasm make people feel like winners
c) Relations- Fair treatment of people and prompt redress of grievances would pave the way for
healthy work-place relations
d) Change agent- Prepare workers to accept technological changes by clarifying doubts
e) Quality Consciousness- Commitment to quality in all aspects of personnel administration will
ensure success
Due to the new trends in HR in a nutshell the HR Manager should treat people as resources reward them equitably and integrate their aspirations with corporate goals through suitable HR policies
6 HUMAN RESOURCE MANGEMENT IN IT INDUSTRY
Changes in technology have altered employment and occupational patterns In India there has been considerable shift in employment from agriculture to industry and to service sector Technological advancements have boosted productivity and replaced many blue colored jobs with highly skilled jobs Telecommunications are making it
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
20
relatively easy for many to work at home Office automation (personal computers word processing management information systems etc) continue to change the nature of office work Computer aided manufacturing and office processes require better trained and more competent employees
Technological changes have several implications for human resource management Jobs and organizational structures will have to be redesigned New compensation and incentive schemes need to be created Changes will also be necessary in selection training and evaluation practices Technology is also forcing firms to be more competitive Information technology requires flatter organizations Human resource management plays a significant role in such changes For example employees cannot be empowered to make decisions unless they are selected trained and rewarded to do so
Contemporary business environment is characterized by information technology which has become a significant toll for enhancing productivity The structure and functioning of IT industry differs significantly from the traditional manufacturing industries IT industry requires high quality staff As technology and skills become obsolete very fast there is need for continuous updating of knowledge and skills Hiring developing and retaining human resources are more crucial in IT industry
61 HIRING TALENT
IT companies need people with diverse skills who have the willingness to learn and accept change Shortage of qualified people having necessary skills and relevant experience makes hiring all the more difficult IT firms generally prefer the graduatespost graduates from premier institutions such as IITrsquoS Regional Engineering Colleges IIMS and people having masters degree in computer applications (MCArsquoS)
62 DEVELOPING TALENT
There is a major focus on developing competency and empowerment skills in IT industry Most IT companies undertake skill up gradation programmers periodically Major IT companies undertake skill up gradation programmers periodically Major IT companies such as Infosys Wipro Satyam and TCS have set up their own training institutes Both technical training and behavioral training (team-building interpersonal skills sensitivity training etc) are undertaken I n house programmers e-learning and outsourcing are used for this purpose As the companies operate in a knowledge based industry considerable investment is necessary in training and building talent
63 RETAININING TALENT
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
21
Due to the high attribution rates retaining talent has always been a great challenge for companies Therefore IT industries have revolutionized performance and compensation management practices Several IT companies in India are using 360 degree appraisal and employee stock option plans (ESOP) Entrepreneurship is another technique used to retain talent Under this technique ldquoemployees are induced to develop business plans and sell them to managementrdquoBusiness incubator units are created for this purpose For example two US based units ndashMantra and On scan-have emerged from the incubator in Infosys Knowledge employees seek satisfaction or physiological needs Therefore building a sense of pride in the organization emotional bonding job sculpting and such other non-financial rewards can also be quite helpful in retaining talent in IT industry Industry is also expected to map a fast track career growth for employees communicating effectively with its people and providing the right opportunities to the right people is another challenge before IT industry
7 BUSINESSS PROCESS RE-ENGINEERING (BPR)
Michael Hammer and James Campy introduced the technique of BPR in mid 1980rsquos in their
book ldquoreengineering the corporationrdquo Since then the companies all over the world has
redesigned their core business processes to gain radical improvements in performance Hammer
and Campy has defined BPR as ldquothe fundamental rethinking and radical redesign of business
processes to achieve dramatic improvements in critical contemporary measures of performance
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
22
such as cost quality service and speedrdquo Business process re-engineering is the analysis and
design of workflows and processes within an organization According to Davenport (1990) a
business process is a set of logically related tasks performed to achieve a defined business
outcome Re-engineering is the basis for many recent developments in management The cross-
functional team for example it has become popular because of the desire to re-engineer separate
functional tasks into complete cross-functional processes Also many recent management
information systems developments aim to integrate a wide number of business
functions Enterprise resource planning Supply chain management Knowledge
management systems Groupware and collaborative systems Human Resource Management
Systems and Customer relationship management
Business process re-engineering is also known as business process redesign business
transformation or business process change management
Business process re-engineering (BPR) began as a private sector technique to
help organizations fundamentally rethink how they do their work in order to dramatically
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
23
improve customer services cut operational costs and become world-class competitors A key
stimulus for re-engineering has been the continuing development and deployment of
sophisticated information systems and networks Leading organizations are becoming bolder in
using this technology to support innovative business processes rather than refining current ways
of doing work
Reengineering guidance and relationship of Mission and Work Processes to Information
Technology
Business Process Re-engineering (BPR) is basically the fundamental re-thinking and radical re-
design made to an organizations existing resources It is more than just business improvising
It is an approach for redesigning the way work is done to better support the
organizations mission and reduce costs Reengineering starts with a high-level assessment of the
organizations mission strategic goals and customer needs Basic questions are asked such as
Does our mission need to be redefined Are our strategic goals aligned with our mission Who
are our customers An organization may find that it is operating on questionable assumptions
particularly in terms of the wants and needs of its customers Only after the organization rethinks
what it should be doing does it go on to decide how best to do it
Within the framework of this basic assessment of mission and goals re-engineering focuses on
the organizations business processesmdashthe steps and procedures that govern how resources are
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
24
used to create products and services that meet the needs of particular customers or markets As a
structured ordering of work steps across time and place a business process can be decomposed
into specific activities measured modeled and improved It can also be completely redesigned
or eliminated altogether Re-engineering identifies analyzes and re-designs an organizations
core business processes with the aim of achieving dramatic improvements in critical performance
measures such as cost quality service and speed
Re-engineering recognizes that an organizations business processes are usually fragmented into
sub processes and tasks that are carried out by several specialized functional areas within the
organization Often no one is responsible for the overall performance of the entire process Re-
engineering maintains that optimizing the performance of sub processes can result in some
benefits but cannot yield dramatic improvements if the process itself is fundamentally inefficient
and outmoded For that reason re-engineering focuses on re-designing the process as a whole in
order to achieve the greatest possible benefits to the organization and their customers This drive
for realizing dramatic improvements by fundamentally re-thinking how the organizations work
should be done distinguishes re-engineering from process improvement efforts that focus on
functional or incremental improvement
The main features of BPR are as follows
I FUNDAMENTAL RETHINKING
In BPR an organization must ask the most basic question about its business and
how does it operate Why does it do what it does and why does it do the way it
does These questions force people to look at the tactic rules and assumptions that
underlie the way business is audited Re-engineering first determines what
company must do then how to do it It takes nothing for granted It ignores what
is and concentrates on what should be At the heart of BPR lies the notion of
discontinuous thinking ndash identifying and abandoning the outdated rules and
fundamental assumptions that underlie the current business operations
II RADICAL REDESIGN
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
25
It means getting to the roots of the things It involves disregarding all existing
structures and procedures and inventing completely new ways of accomplishing
work Re-engineering is about business re invention not business improvement
modification or enhancement This means that companies and their employees
must unlearn the principles and techniques that brought them success for so long
More innovative flexible and customer focused organization structures will be
required
III DRAMATIC IMPROVEMENTS
The main purpose of BPR is to secure quantum leap in performance rather than
marginal improvements The old ways of doing business need to be replaced by
new ways due to more demanding customers growing competition and changing
environment Three types of companies undertake re-engineering First are the
companies that are in deep trouble and must re-engineer to survive Second are
companies which forces trouble ahead Third are companies are in peak condition
and are ambitious and aggressive
IV KEY PROCESSES
Under division of work principle managers focus on individual tasks (eg
receiving the order forms picking up the goods from the warehouse etc) and lose
sight from the other objective (eg to get goods in the hands of the customer)a
business process is a collection of activities that takes one or more inputs and
creates an output valuable to the customer
Re-engineering is different from both automation and restructuring or downsizing Downsizing is
doing less whereas BPR is doing morere-engineering focuses on business processes whereas
reorganizing concentrates on organization structurere-engineering differs from total quality
managementBPR and TQM are complimentary to the extent that they share a focus on
customers and processes Quality programmersrsquo work within the framework of existing
processes or through continuous improvement called kaizen The aim is to do what is already
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
26
being done a little betterre-engineering involves breakthroughs by discarding the existing
processes
71 THE BPR PROCESS
72 OBJECTIVES OF BPR
BPR aims at
i Re-designing the key business processes to improve quality and reduce cost
Develop goals and a strategy for re-engineering effort
Emphasize top managementlsquos commitment to the re-engineering effort
Create a sense of urgency among members of the organization
Start with a clean slate in effect recreate the organization
Optimize top-down and bottom-up perspectives
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
27
ii Flattening the organization and encouraging teamwork
iii Applying a holistic approach to principles and processes of business
iv Training and developing human resource
v Improving information technology
vi Identifying core competencies and managing environmental changes to develop
competitive strength with a clear focus on the goals to be achieved
Leading Indian companies like TELCO TISCO LampT RANBAXY ASHOK
LEYLAND CROMPTRON GREAVES ETC are adopting BPR to face the
challenges of liberalization and globalization
Business processes mean the way the work gets done Processes determine jobs
and structure The way in which work is performed determines true nature of jobs
and how people who perform these jobs are grouped The fragmented processes
found in traditional firms lead to narrow specialization and functional
departments On the other hand integrated processes give rise to multi-
dimensional jobs organized into process teams
People who perform multidimensional jobs and who are organized into teams
must be recruited evaluated and compensated by means of appropriate
management systems Management systems in turn shape the values and beliefs
of a company the regaining values and beliefs in an organization must support the
performance of its process design For example an order fulfillment process
designed to operate quickly and accurately can work only when the people
performing it believe in speed and accuracy
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
28
The Business System Diamond
The Four Elements of the business systems Diamond are interrelated Therefore BPR practically changes everything
When a company re-engineers its business processes the following types of changing take place-
i Work units change from functional departments to process teams Key processes are
simplified and integrated
ii Jobs change from specialized tasks to multidimensional work Process teams are
collectively responsible for process reports Jobs become more challenging and
satisfying
iii People are empowered and not merely controlled
iv Education to improve understanding of task and training to increase skills Constant
learning is encouraged
v Focus of appraisal and compensation shifts from activity to results
Business Processes
Jobs and Structures Values and Beliefs
Management and Measurement Systems
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
29
vi Values change from protective to productive
vii Managers act as coaches and mentors rather than superiors
viii Organization structures changes from hierarchical to flat
ix Checks and balances are reduced
73 Causes of Failure in BPR
1 Trying to fix a process instead of changing it
2 Lacking focus on business process
3 Ignoring everything except process redesign
4 Settling for results
5 Settling for minor results
6 Quitting too early
7 Placing prior constraints on the definition of the problems and the scope of the re-
engineering effort
8 Allowing existing corporate cultures and management attitudes to prevent re-engineering
from getting started
9 Trying to make re-engineering from the bottom-up
10 Assigning someone who does not understand re-engineering to lead the effort
11 Skimping on the resources devoted to re-engineering
12 Bringing re-engineering in the middle of corporate agenda
13 Dissipating energy across too many re-engineering efforts
14 Attempt to re-engineer when the chief executive is two years from retirement
15 Failure to distinguish re-engineering from other business improvement programmers
16 Concentrating exclusively on design
17 Trying to make re-engineering happen without making anybody happy
18 Pulling back when people resist making re-engineering changes
19 Dragging the effort out
74 Conditions for success in BPR
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
30
i Clarity of Purpose -First of all the strategic purpose should be clearly defined It means
understanding what business you want to be in and how you want me going to gain
competitive advantage in it
ii Top Management Support -BPR must begin from the top The leader must develop a
core team competent people from different departments and divisions to plan and
implement the re-engineering programmed
iii Choice of right processes -Appropriate business processes should be chosen for re-
engineering Process should be chosen on three criteria
a Dysfunctional or most troublesome processes
b Process having the maximum impact on customers
c Processes most susceptible to successful redesign
iv Customerrsquos Angle -See things through the customerrsquos eyes Discard preconceived
notions and create a vision of the re-engineering corporation Staff can be convinced of
the need for re-engineering by explaining the impact on customer satisfaction
v Sense of urgency -A time frame should be developed for achieving results through re-
engineering
vi Proper Climate -Environment conducive to change must be created Involvement and
participation of people are helpful in overcoming resistance to change
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
31
8 DOWNSIZING
Downsizing means reducing the size of the organization It is a restructuring process in which the organization disposes off its non- core activities In the context of human resource management downsizing involves elimination of certain jobs with a view to improve work efficiency The organization reduces staff which is excess of its needs As a result some of the employees get separated from the organization
Downsizing is a commonly used euphemism which refers to reducing the overall size
and operating costs of a company most directly through a reduction in the total
number of employees When the market is tight downsizing is extremely common as
companies fight to survive in a hostile climate while competing with other companies
in the same sector For employees downsizing can be very unnerving and upsetting
There are several reasons to engage in downsizing The primary reason is to make the
daily operations of a business more efficient For example a company may be able to
replace assembly line employees with machines which will be quicker and less prone
to error In addition downsizing increases profits by reducing the overall overhead of
a business In other instances a company may decide to shut down an entire division
a car company for example might decide to stop making sedans altogether thus
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
32
cutting an entire department
In some cases it becomes apparent that a business has too many employees This may
be because there has been a decline in demand for the companys services or because
a company is running more smoothly and efficiently than it once was Many offices
are heavily bloated with support staff and redundant departments and these
businesses may refer to downsizing as ldquotrimming the fatrdquo
Numerous terms accompany downsizing Employees may be terminated fired laid
off made redundant or released A business may be optimized right sized or
experiencing a reduction in workforce Some of these terms have different legal
meanings depending on where one is in the world a layoff for example may refer to
a mass temporary release of employees who will brought back in once business picks
up while a redundant employee is one who is asked to leave permanently
Numerous consulting firms offer assistance with downsizing often with the use of
specialists who visit a business to evaluate it Since profit is an important bottom line
for companies downsizing measures should be expected by employees especially
when they observe a troubled market or they are working for a struggling company
For employees the process can be stressful because they may feel uncertain about
whether or not they will continue to employ Sometimes downsizing is very abrupt
with a huge batch of employees being released from employment on the same day
while in other cases
it may be a more drawn out and nerve-wracking process in which employees are
slowly let go Employers should remember that downsizing is very upsetting and
stressful and they should take steps to make it run smoothly while assuring valued
employees that their jobs are secure
81 Rationale
Downsizing may become necessary due to the following reasons-
1 An organization might suffer from over staffing due to faulty human resource
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
33
planning At the same time steel authority of India (SAIL) had 1 70000
employees as against its actual requirement of 1 00000 employees
2 A change in man-machine ratio may occur due to technological advances
3 An organization may start outsourcing some of its business functions As
result people employed in these functions become surplus
Downsizing may however lead to following adverse consequences
1 Downsizing may create a feeling of insecurity causing low morale and high stress
among employees Employees may feel that they are paying the price for
mismanagement
2 When competent employees leave the organization downsizing may erode the skill
base
3 Implementation of performance improvement practices become difficult due to a
feeling of job insecurity created by downsizing
82 Downsizing -- The Long Term EffectsFew government departments or branches have escaped the necessity of downsizing
The last three or four years have brought almost constant cuts in staffing and some
departments have been hit several times For many downsizing has become an
annual process
When managers are faced with downsizing they tend to focus on the immediate and
practical needs that emerge at the time when staff are being let go After all
employees need to be selected and notified one of the most difficult tasks for any
manager Jobs responsibilities need to be shuffled and generally the period where
downsizing is occurring is very busy and emotionally taxing
Unfortunately there is a tendency for managers to focus on those that are leaving
rather than those that remain This also holds true for central training and consulting
agencies who are asked to support the laid off employees with career development
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
34
help counseling and other supports There is no question that lay off employees
deserve and need these kinds of supports and services Unfortunately there is a
tendency to forget that after the laid-off workers are gone the survivors must
soldier on and the manager must deal with the long-term effects on the remaining
organization
We are now seeing the effects of downsizing on those that remain One of the most
telling comments is often put forth by employees a year or two after downsizing and
it goes like this Sometimes I think that the ones who were laid off are the lucky
ones They usually go on to describe a workplace where employees feel
A lack of executive commitment to their functions
Confusion about the priorities of their organization
Increased workloads
Confusion about their mandate
A sense of being betrayed by executives and managers
A profound sense of distrust
A sense of futility with respect to long-term planning
Undervalued and unappreciated
In operational terms this translates into a number of problems
The organization moves towards less risk-taking and innovation
Destructive conflict tends to increase
Internal competition for resources increases
Individual staff members devote less effort to working together and more attention to
doing things that will protect themselves
General listlessness and lethargy
Decreases service levels and increased public hostility
Dealing with downsizing The right way to manage your workforce during a recession
Therersquos no doubt about itmdashitrsquos a tough time to be in business Whether you
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
35
own your company hold a position in senior management or work in human
resources there is a lot of pressure on you to ensure that your organization makes it
through the recession with the fewest battle scars possible
One of the key factors to your success will be how you handle the people who work
for youmdashespecially if you are considering laying off staff
Holding on to the employees you need
Itrsquos tempting to assume that your employees are grateful just to have a job and would
never dream of leaving during a recession but that would be a costly mistake A 2008
study published by the University of WisconsinndashMadison found that downsizing can
actually lead to a higher rate of turnover which can leave organizations without the
critical people they need to keep operating through the tough times Although they
may not be actively looking unhappy employees are usually open to new
opportunities if they present themselves
So how do you keep your employees from wanting to leave Make a concerted effort
to keep morale up low morale leads to job dissatisfaction and poor productivity It
can be challenging in a recession but it is possible Herersquos how
1 Increase Communication One of the worst things you can do during a recession
is to leave your employees in the dark People tend to know when layoffs are coming
mdashthey smell it on the wind But leaving your employees to guess at whatrsquos a coming
only lead to rumors and low morale Be open and honest with your employeesmdashshare
both what you know and what you donrsquot know about how the economy is affecting
your business Whatever you do donrsquot rely on email for communicating difficult
news It lacks tonality and can seem very cold and uncaring Have regular staff
meetings so employees have an opportunity to ask questions And if you donrsquot know
the answer to a question itrsquos okay to say so
2 Invest in Training ldquoInvestingrdquo in anything during a recession may seem counter-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
36
intuitive but now is an excellent time to invest a little time and money in your
employees Continuing to plan for the future and showing your employees they are an
important part of the company go a long way toward maintaining morale It doesnrsquot
have to be expensive Take advantage of e-learning opportunities plan a ldquoLunch amp
Learnrdquo session encourage employees to join trade associations that offer inexpensive
training sessions organize a mentoring program or arrange for employees who
participate in off-site training to share what theyrsquove learned when they return to the
office
3 Involve Your Employees in Decision-Making As much as possible involve your
employees in major decisions like layoffs or salary cuts Since they work in the
trenches they may have ideas that will surprise you such as innovative ways to cut
costs or get rid of inefficient processes You may also find out how far employees are
willing to go to avoid job losses If you are facing dire circumstances your employees
might suggest alternatives to layoffs such as a pay cut closing at noon on Fridays or
other cost-saving measures Most importantly you will increase the amount of
employee buy-in if they feel they are part of the decision-making process and not
simply at the mercy of unseen faces working behind closed doors
4 Stay positive A good attitude is infectious Try to maintain a positive outlook and
remember to share good news widely
5 Try to keep the little things When budgets get tight the first impulse is to cut
everything that seems non-essential If you can try to keep the small perks that donrsquot
cost very much but that really boost morale
Avoiding layoffs altogether
Programs like the federal governmentrsquos Work-Sharing program may help you avoid
permanent layoffs Work-Sharing is an Employment Insurance (EI) program that
enables companies whose business activities have been reduced due to circumstances
beyond their control to cut back staff hours anywhere from one to three days a week
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
37
This helps companies reduce salary costs without resorting to layoffs
With Work-Sharing workers whose employers are participating in the program can
draw EI benefits to help compensate for the loss of income The program helps both
the worker and the employer employers retain the experienced staff they will need
once the economy starts to improve and employees protect their income and maintain
their skills
The last resort handling layoffs
Laying people off is easily one of the hardest roles that a manager faces but it is
almost inevitable that at some point in your career you will need to do it
Although it may sound odd laying people off and retaining people actually go hand in
hand How you conduct layoffsmdashand how you deal with those who remainmdashwill
directly impact your bottom line Mishandle either of those two things and you will be
facing productivity and morale problems
Why is it so important to carry out layoffs properly For one thing we now live in the
age of social media and greater personal disclosure which means there is a good
chance some of your former employees will share their experiences (good bad or
ugly) on YouTube Twitter Facebook or a blog If the comments are negative they
can seriously harm your companyrsquos reputation and your ability to attract new clients
or employees
Be aware the employees who remain will be watching your actions very closely Treat
laid-off workers with respect and dignity and you will retain the respect of your
employees Show a lack of compassion or march a popular and well-respected
employee to the door like a criminal and you will quickly find yourself facing a crisis
in employee morale and a reduction in company loyalty
Another reason why layoffs need to be handled with care is that the business world is
becoming increasingly interconnected Social media have moved into the business
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
38
world with networks like LinkedIn where there is rarely more than a few degrees of
separation between you and a previous employee And never forget that todayrsquos
former employee may be tomorrowrsquos client
So how do you make sure that you conduct layoffs in a manner that reflects well on
you and your company It comes down to four basic principles
1 Plan layoffs carefully If you find yourself in a position where you need to let
people go donrsquot act indiscriminately Take the time to ensure your layoff plan and
your business plans are in sync Look at your current projectsmdashparticularly those that
are critical to the businessmdashand donrsquot forget to plan for the future Make sure you
have a clear idea of the projects that will get underway once the crisis is over The last
thing you want is to suddenly realize that a mission-critical project is in jeopardy
because you let the wrong people go and now donrsquot have the talent and resources to
proceed
2 Be prepared You will make things easier both for yourself and the people you are
laying off if you are well prepared If you need to write a script and practice it in
front of a mirror until you can do it without sounding forced Make a list of questions
that might be asked and have answers ready Be confident and get to the pointmdashdonrsquot
make small talk Keep in mind that much of what is said in a layoff meeting will not
be retained so have resources available for affected employees such as information
on benefits separation terms important contacts and other written information Also
make sure you have fully planned the necessary post-layoff logistics Will employees
be allowed to say goodbye to colleagues Will they be permitted some time to gather
their belongings Will you offer to pack up their things and have the boxes delivered
to their home address
3 Know the law One thing you really donrsquot needmdashin a recession or at any timemdashis
a costly court battle so make sure you know your responsibilities as an employer The
law stipulates that employees must get either some notice prior to dismissal or be
compensated instead although the particulars vary depending on the province or
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
39
territory There are also certain rules that apply when laying off groups of individuals
but again the laws are different depending on the province Speak to a lawyer or
contact your provincial labor board to make sure that you are meeting your
obligations in accordance with the law
4 Treat people with dignity and respect It is human nature to shy away from
uncomfortable situations but as a manager you donrsquot have that luxury Distancing
yourself because you feel bad wonrsquot make anyone feel better Remember this is not
your fault and avoiding people will not minimize feelings of guilt or hurt In fact it
will make them worse Be kind and compassionate Losing your job can be a
humiliating experience so give people the respect they need
Remember the recession will end eventually but what you do between now and then
could have a direct impact on whether your business thrivesmdashor nosedives When the
recession is finally over and business starts to return to normal make sure that you
and your employees are ready
83 Role of HR in Downsizing
Human resource personnel have to perform the following functions for successful
implementation of downsizing
HR personnel must ensure proper communications to minimize the negative effects of
rumors and ensure that individuals are kept informed with factual data
1 In order to sell the idea of downsizing to the employees HR professionals have to
convince trade unions and win their support for downsizing
2 Hr managers must also deal with the actual layoff They must have programmers to assist
the laid off employees when informed about layoff employees face many uncertainty
about service pay retirement benefits search for alternatives job transition assistance
etc These uncertainties need to be anticipated and taken care of
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
40
9 Voluntary Retirement Scheme (VRS)
In India downsizing itrsquos generally implemented through voluntary retirement scheme Under this
scheme the organization and its employees enter into mutual agreement Under this agreement
employees agree to voluntarily retire on payment of agreed compensation by the employer In
the present globalized scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
In India the Industrial Disputes Act 1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
41
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS India is a large country with large
population She is facing many problems at the same time One of its biggest problems which
India is facing is that of Unemployment It demands an immediate solution because it threatens
the peace prosperity and stability of free India
VRS or voluntary retirement schemes are being implanted across almost all sectors in India to
prevent the situation of Unemployment The employees in banks and public sector undertakings
have been given the option to retire with handsome benefits It is also known as Golden
handshake The Nationalized banks took the lead and the bank officers grabbed the opportunity
They got 12 to 20 lakhs cash to start life afresh A tough estimate of the number of VRS
separations in the year 2001 is in excess of the two lakh The scheme enabled to over-staffed
units to get rid of surplus hands and thus to make long-term gains It was designed to improve
their competitiveness and efficiency
As the scheme is implemented to prevent the unemployment but in fact VRS has actually
increased the problem of unemployment After getting the voluntary retirement they could not sit
idle for long period After all it is difficult for anybody to sit idle A large number of skilled
workers from VRS separation have created a new set of problems The workers who have retired
at an early age are still good enough to work They accept jobs in private sector not for monetary
gain so much as for keeping themselves busy As a result they have snatched the employment
opportunities of the fresh job seekers Secondly the old hands agree to work for a smaller pay
packet which suits the employer
Unemployment means forced idleness it a young man or woman willing to work for his living is
denied a job he is unemployed In the capitalist system there is very little scope for the working
class They kept them at starvation level Now with the wide use of computers they have been
able to cut down the workforce by nearly 80 percent What is the future of millions of jobless
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
42
young men and women in such a situation The unemployed have come to realize that only thing
worse than being exploited is the state of being idle and penniless
Employment opportunities in India today are almost nil Even the Government which used to be
the largest employer has stopped all recruitments Industrial growth also has been negative over
the last several years As a result the unemployment rate is increased to 73 percent of the
working population is the highest of the last decade
A major cause of growing unemployment is global recession or the economic slowdown all over
the world Information Technology sector no more offers a bright career There is general slump
The invasion of cheap Chinese goods in Indian market is another deathblow to Indian industries
One of our richest resources is human being which is means as-well-as end of the production
Therefore this manpower should be utilized in proper way so that it becomes productive It is a
well-known fact that the very institution of democracy becomes weak if the number of
unemployed people abnormally increases in a country Apart from it if the manpower in our
country is not utilized there are no chances of developing the economy of India Unemployment
cannot be more disastrous to any other country than to ours
What is therefore required is a growth strategy that seeks to get the bulk of additional agricultural
output from the states which have yet to benefit from Green Revolution They account 80 of
the poor and 70 of the unemployed Furthermore if employment is to become the primary
objective of developmental planning a major part of additional output is the nineties and
thereafter will have to be derived from the village and smalls scale industry sector which account
80 of industrial employment A shift in the pattern of investment the sources of employment
generation and the development strategy all over will be required to avoid the payment of dole
So the way to tackle the problem of unemployment is to curb the causes behind it
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
43
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescence of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
44
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half monthsrsquo salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
45
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
46
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears During 1991 India adopted of
economic liberalization globalization and privatization Since then several organization in both
public sector and private sector have downsized in order to reduce the surplus staffVRS has
been used to reduce the wage bill by offering one time compensation VRS has come to known
as GOLDEN HAND SHAKE in view of its benefits for both employees and employers
In initial stage VRS appeared attractive and many organizations successfully implemented it
but in many cases VRS attempts have failed Various issues involved in VRS need to be tackled
effectively in order to make the scheme successful The main issue in VRS is as follows
1 Identifying the need of VRSFirst of all lsquothe organization must check whether VRS is really necessary In case there is
surplus manpower which cannot be utilized in futureVRS may be required The type of
employees to be covered in the scheme and those who opt for it also need to be identified
2 Cost benefits AnalysisBefore deciding to launch a VRS its implications for the organization should be carefully
considered VRS is double edged weapon and not a panacea for all ills of humanrsquos
resource management When targeted employees do not opt for VRS the morale of
employees may go down It is also possible that employees who are unemployable
elsewhere do not opt for the scheme In such a case the organization may lose talent and
may be left with poor quality staff If this happen the very purpose of VRS will be
defeated
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
47
3 Designing the SchemeThe main issues involved in designing VRS are-
a) The employees to be covered in the scheme Logic lies in covering those employees
to be covered in the scheme Who are least required in future SAIL prescribed the
minimum age limit for different categories of employees
b) The compensation package to be offered In public sector three months salary for
each completed year of service subject to a maximum of monthly salary multiplied by
the number of months left for retirement is the norm In public sector banks 45 days
of salary for every year of service or salary for balance period of service whichever is
less offered
4 Convincing Trade Unions Unless trade union agrees VRS is likely to fail Therefore management must convince
the union by explaining various pros and cons and suggesting alternatives which
employees can adopt after opting for VRS
5 Rehabilitating EmployeesA firm or an association of firms may design a rehabilitation package for the concerned
employees Such a package includes redeployment through further training When
employees know that they have alternative means of earning livelihood They will opt for
VRS Government of India has set up five employeersquos assistance centers at Mumbai
Kolkata Ahmadabad and Indore to provide training to displaced workers
In the present globalised scenario right sizing of the manpower employed in an organization has
become an important management strategy in order to meet the increased competition The
voluntary retirement scheme (VRS) is the most humane technique to provide overall reduction in
the existing strength of the employees It is a technique used by companies for trimming the
workforce employed in the industrial unit It is now a commonly method used to dispense off the
excess manpower and thus improve the performance of the organization It is a generous tax-
free severance payment to persuade the employees to voluntarily retire from the company It is
also known as Golden Handshake as it is the golden route to retrenchment
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
48
In India the Industrial Disputes Act1947 puts restrictions on employers in the matter of
reducing excess staff by retrenchment by closures of establishment and the retrenchment process
involved lot of legalities and complex procedures Also any plans of retrenchment and reduction
of staff and workforce are subjected to strong opposition by trade unions Hence VRS was
introduced as an alternative legal solution to solve this problem It allowed employers including
those in the government undertakings to offer voluntary retirement schemes to off-load the
surplus manpower and no pressure is put on any employee to exit The voluntary retirement
schemes were also not subjected to not vehement opposition by the Unions because the very
nature of its being voluntary and not using any compulsion It was introduced in both the public
and private sectors Public sector undertakings however have to obtain prior approval of the
government before offering and implementing the VRS
A business firm may opt for a voluntary retirement scheme under the following
circumstances-
Due to recession in the business
Due to intense competition the establishment becomes unviable unless downsizing is
resorted to
Due to joint-ventures with foreign collaborations
Due to takeovers and mergers
Due to obsolescencersquos of ProductTechnology
Though the eligibility criteria for VRS varies from company to company but usually employees
who have attained 40 years of age or completed 10 years of service are eligible for voluntary
retirement The scheme applies to all employees including workers and executives except the
directors of a company The employee who opts for voluntary retirement is entitled to get forty
five days emoluments for each completed year of service or monthly emoluments at the time of
retirement multiplied by the remaining months of service before the normal date of service
whichever is less Along with these benefits the employees also get their provident fund and
gratuity dues Compensation received at the time of voluntary retirement is exempt from tax
under section 10 (10C) of the Income Tax Act 1961 up to the prescribed amount upon fulfilling
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
49
certain stipulated conditions However the retiring employee should not be employed in another
company or concern belonging to the same management
The companies can frame different schemes of voluntary retirement for different classes of their
employees However these schemes have to conform to the guidelines prescribed in rule 2BA of
the Income-tax Rules The guidelines for the purposes of section 10( 10C ) of the Income-tax Act
have been laid down in the rule 2BA of the Income-tax Rules The guidelines provide that the
scheme of voluntary retirement framed by a company should be in accordance with the following
requirements namely
It applies to an employee of the company who has completed ten years of service or
completed 40 years of age
It applies to all employees (by whatever name called) including workers and executives
of the company excepting Directors of the company
The scheme of voluntary retirement has been drawn to result in overall reduction in the
existing strength of the employees of the company
The vacancy caused by voluntary retirement is not to be filled up nor the retiring
employee is to be employed in another company or concern belonging to the same
management
The amount receivable on account of voluntary retirement of the employees does not
exceed the amount equivalent to one and one-half months salary for each completed year
of service or monthly emoluments at the time of retirement multiplied by the balance
months of service left before the date of his retirement on superannuation In any case
the amount should not exceed rupees five lakhs in case of each employee and
The employee has not availed in the past the benefit of any other voluntary retirement
scheme
Some companies offers very attractive package of benefits to the employees who opt for VRS
For example the VRS scheme may also include providing counseling to employees about their
future managing of funds received under the scheme offering rehabilitation facilities to them
etc
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
50
A company may make the following announcements while implementing a voluntary
retirement scheme-
The reasons behind downsizing the organization
The eligibility criteria for voluntary retirement scheme
The age limit and the minimum service period of employees who can apply for the
scheme
The benefits that are offered to the employees who offer to retire voluntarily
The rights of the employer to accept or reject any application for voluntary retirement
The date up to which the scheme is open
The income tax benefits and income tax incidence related to the scheme
It should also indicate that the employees who opt for voluntary retirement and accept the
benefits under such scheme shall not be eligible in future for employment in the
organization
Voluntary Retirement Schemes have been legally found to be giving no problem to employers
employees and their unions But the retrenchment plans of an organization must be compatible
to its strategic plans Its procedure and reasons for introduction must be discussed with all
management staff including top management One need to identify departments or employees to
whom VRS is applicable and thereby formulate its terms and conditions and also state the
benefits that would be available to those who took VRS Such information should be made
available to every employee of the organization mentioning the period during which the scheme
will be open Also existing employees might face insecurity because of fear of losing their job
too One of the possible drawbacks of the VRS is that the efficient employees would leave the
company while the inefficient may stay back Thus it is the responsibility of the employer to
motivate them and remove their apprehensions and fears
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
51
10 Changing Role of Human Resource Management
Along with the environment of human resource management the role of HRM is also changing
In todayrsquos Flattened downsized and responsive organizations highly trained and committed
workforce rather than machinery is the best competitive edge
Some examples of the new role of Human Resource Management are given below
1 Productivity ImprovementIn the globally competitive environment boosting productivity is of crucial importance
Human resource management plays a vital role in boosting productivity and reducing
labor costs Screening tests used to select high potential employees training programmers
for increasing labor productivity etc are designed by the HR department In downsizing
programmers human resource expertrsquos help employees learn to prioritize tasks and
reduce job stress
2 Employee commitmentOnly involved and committed employees can make a difference Building employee
commitment through two way communications grievance handling fair treatment
opportunities for full use of skills career ndashoriented performance appraisal open job
postings etc it is necessary to convince employees that the company and all its managers
care about them
3 ResponsivenessOrganizations need to be more responsive to technological change and product
innovations Downsizing employee empowerment flattened structure and team work
are all designed to enable the organization to respond quickly to customersrsquo needs to
competitorrsquos challenges Human resource management plays a crucial role in team
building through group incentives and flexible work hours HR will have proactive rather
reactive
4 Service sectorSuccess in service organizations such as banks airlines hotels and other depends largely
on employee behavior Human resource management can improve attitudes motivation
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
52
and behavior of staff Progressive practices such as career advancement orientation and
socialization employee counseling help improve employee behavior towards customers
Human resources practices build employee commitment and morale which in turn
improve customer service and generate profits
5 Corporate StrategyHuman resource management is playing an increasing role in developing and
implementing corporate strategy In fast changing and globally competitive environment
human resources provide a competitive advantage Therefore strategy has become
increasingly dependent on employee competence motivation and commitment HR is
going to play an increasingly significant role in corporate strategic management
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
53
11 CASE STUDIES
CASE STUDY 111
BSNL submits VRS proposal to Telecom MinistryBSNL seeks 12000 cr for VRS
Abstract
Kapil Sibal asks BSNL to submit plans to become profitable In order to run profitable BSNL has prepared several plans which also include a VRS plan to employees
Issues
BSNL Staff VRS BSNL staff to go on one-day strike against proposed VRS
State-run BSNL has submitted the details of the proposed voluntary retirement scheme (VRS) to the Telecom Ministry for employees who have completed the age of 45 years and have served on a regular basis for 15 years Parliament was informed today
The employees who will avail the VRS would get an ex-gratia amount of 60 days salary (basic + dearness allowance) for each completed year of service or salary for the number of months left in the service whichever is less
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
54
However the compensation would be subject to the maximum of 60 months salary Minister of State for Communications and IT Milind Dora said in Lok Sabha
Further he said the ex-gratia amount will be in addition to the normal retirement benefits
The likely expenditure on ex-gratia for approximately 1 lakh employees is estimated to be about Rs 11276 crore In addition there will be expenditure on normal retirement benefits including gratuity pension leave encashment and transfer grant
BSNL had consultations with its executive association and staff union in this regard BSNL has reported that the majority of associations have opposed the scheme or expressed their reservations he added
The proposal is under examination in the Department of Telecom Deora said
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
The VRS has been under discussion since 2009 when a panel headed by Sam Pitroda advisor to the Prime Minister on Public Information Infrastructure and Innovations advocated that BSNL take the VRS route to prune its nearly 277 lakh strong workforce by a third
Besides BSNL has Rs 547573 crore as the outstanding dues from the customers at the end of three years and for the current year as on September 30 2011 in respect of wired and wireless mobile services and circuits Deora said
State-owned telecom service operator Bharat Sanchar Nigam Limited (BSNL) is seeking Rs 12000 crore from the central government towards one-time compensation package to the employees opting for its voluntary retirement scheme (VRS) according to RK Upadhyay chairman and managing director
ldquoThe total cost of the VRS designed to revive the loss-making company works out to Rs 16000 crore if 100000 employees opt for it I think approximately Rs 12000 crore is required to be given by the government and the remaining Rs 4000-odd crore will be borne by the company
Employee costs account for 48 per cent of the public sector undertaking (PSU) The VRS will not only help in saving 15-16 per cent of the companyrsquos revenues but will also give the flexibility of recruiting young workforce who can adopt to new technologies or outsource some of its services he said
Upadhyay said the company had charted out plans to wipe out its losses in the next two to three years ldquoThis year we hope to keep our losses at least at the same level as last years if not lessrdquo he added
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
55
BSNLrsquos losses have more than tripled to about Rs 6000 crore during 2010-11 primarily on account of hefty outgo for employeesrsquo salaries and expenses borne by the PSU for procuring 3G and BWA spectrum The company had registered a net loss of Rs 1823 crore during 2009-10
He said the zero-debt company paid in excess of Rs 19000 crore to the government by way of spectrum charges and it was expecting around Rs 6000 crore from the government in return to the spectrum surrender
BSNL which for the last three years had received Rs 2000 crore per year from the government under the Universal Service Obligation Fund towards its commercially non-viable operations is also looking at requesting the Centre to continue the same
ldquoThe Rs 2000-crore government contribution ended in July 2011 We have taken up the case and the government is considering We do expect that pretty soon and it is not a bailout packagerdquo Upadhyay said while ruling out any possibility of seeking a bailout scheme from the government
To achieve a turnaround Upadhyay said BSNL was looking at new revenue streams which include commercializing its idle lands across the country in a public-private-partnership mode
ldquoWe have enormous land bank which came under the BSNL fold through a memorandum of understanding with the Centre in 2001 Now the government is evaluating options on how to formally hand over this land to us This land has been given to us for a specific purpose of offering telecom and IT services So we will go in for giving the land or buildings that are idle to KPOs BPOs and call centersrdquo he said
On the litigations surrounding the orders for GSM lines Upadhyay said the tender for 147 million GSM lines had already been opened through an e-tendering process and that both technical and financial bids had been submitted to the government
ldquoTechnical bids have been opened and we hope to complete the technical evaluation in about 7-10 days from now Then we will be in a position to go for the financial bids which probably will come to a conclusion within the next three-four weeks We estimate the cost of the single-quantity tender to be around Rs 5000 crore funds for which will be raised from banksrdquo he added
Issues
Bangalore A union of state-run telecom major BSNL Tuesday said its workers executives and non-executives plan to go on a one-day strike on December 15 against the proposed retrenchment of workers through Voluntary Retirement Scheme (VRS) and withdrawal of existing benefits Over 92 million mobile users and about 29 million fixed line users could expect disrupted telecom services (on Dec 15) BSNL Joint Action Committee (JAC Karnataka) Conveyor C K Gundanna told reporters here
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
56
Parliament was informed on Nov 30 that state-run BSNL had submitted the details of the proposed VRS to the Telecom Ministry for employees who had completed the age of 45 years and had served on a regular basis for 15 years
It is only due to the pro-private and anti-PSU policies of the government and mismanagement that the financial viability of the company has been adversely affected he alleged
BSNL had registered a net loss of Rs 1823 crore during 2009-10 BSNL had reported the highest net profit of over Rs 10000 crore in 2005-06 but since then its profits have been falling and in 2009-10 it reported net losses
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
57
CASE STUDY11 2
THE STATE BANK OF INDIAVRS
ABSTRACT
The case The State Bank of India VRS is intended to provide a detailed insight into the developments after leading Indian public sector bank SBI decided to implement a VRS The case examines in detail the reasons for SBIs employees protesting against the VRS and the post-VRS scenario
Issues
How poor manpower planning led to problems with the banks VRS
Contents
VRS troubles
Background note
The protests
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
58
The post VRS days
In February 2001 Indias largest public sector bank (PSB) the State Bank of India (SBI) faced severe opposition from its employees over a Voluntary Retirement Scheme (VRS) The VRS which was approved by SBI board in December 2000 was in response to Federation of Indian Chambers of Commerce and Industrys (FICCI) report on the banking industry The report stated that the Indian banking industry was overstaffed by 35 In order to trim the workforce and reduce staff cost the Government announced that it would be reducing its manpower
Following this the Indian Banks Association (IBA)2 formulated a VRS package for the PSBs which was approved by the Finance ministry
Though SBI promoted the VRS as a Golden Handshake its employee unions perceived it to be a retrenchment scheme They said that the VRS was completely unnecessary and that the real problem which plagued the bank were NPAs3 The unions argued that the VRS might force the closure of rural branches due to acute manpower shortage This was expected to affect SBIs aim to improve economic conditions by providing necessary financial assistance to rural areas The unions also alleged that the VRS decision was taken without proper manpower planning In February 2001 the SBI issued a directive altering the eligibility criteria for VRS for the officers by stating that only those officers who had crossed the age of 55 would be granted VRS
Consequently applications of around 12000 officers were rejected The officers who were denied the chance to opt for the VRS formed an association - SBIVRS opted Officers Association to oppose this SBI directive The association claimed that the management was adopting discriminatory policies in granting the VRS
Background note
The SBI was formed through an Act of Parliament in 1955 by taking over the Imperial Bank
The SBI group consisted of seven associate banks
bull State Bank of Hyderabad
bull State Bank of Indore
bull State Bank of Mysore
bull State Bank of Patiala
bull State Bank of Saurashtra
bull State Bank of Travancore
bull State Bank of Bikaner amp Jaipur
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
59
The SBI was the largest bank in India in terms of network of branches revenues and workforce It offered a wide range of services for both personal and corporate banking The personal banking services included credit cards housing loans consumer loans and insurance For corporate banking SBI offered infrastructure finance cash management and loan syndication
The protest
The SBI was shocked to see the unprecedented outcry against the VRS from its employees The unions claimed that the move would lead to acute shortage of manpower in the bank and that the banks decision was taken in haste with no proper manpower planning undertaken
They added that the VRS would not be feasible as there was an acute shortage of officers (estimated at about 10000) in the rural and semi-urban areas where the branches were not yet computerized Moreover the unions alleged that the management was compelling employees to opt for the VRS They said that the threat of bringing down the retirement age from 60 years to 58 years was putting a lot of pressure on senior bank officials to opt for the scheme
The post VRS days
According to reports SBIs total staff strength was expected to come down to around 200000 by March 2001 from the pre-VRS level of 233000 (Refer Table III) With an average of 5000 employees retiring each year analysts regarded VRS as an unwise move By June 2001 SBI had relieved over 21000 employees through the VRS It was reported that another 8000 employees were to be relieved after they attained the retirement age by the end of 2001 Analysts felt that this would lead to a tremendous increase in the workload on the existing workforce
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
60
CASE STUDY 113
Layoffs in Citibank India
Abstract
Global banking giant Citibank is likely to lay off more employees in India in the next few weeks while several senior managers have already been shown the door company sources say
Issues
Cutting down employees
US banking giant Citigroup led by Indian-American Chief Executive Vikram Pandit is set to lay off about 4500 employees over the next few months to cut costs amid tough economic times
Some of the job cuts representing 17 percent of the groups total global headcount of 267000 as at the end of September would be from the firms proprietary-trading operations as regulators seek to restrict banks from betting shareholder cash Pandit said Tuesday
As a result Citi will book a charge of approximately $400 million in the fourth quarter of this year due to severance payments and other expenses associated with the layoffs he said speaking at the Goldman Sachs Financial Services Conference in New York
Financial services faces an extremely challenging operating environment with an unprecedented combination of market uncertainty sustained economic weakness in the developed economies and the most substantial regulatory changes we have seen in our lifetimes Pandit said
These trends will likely significantly affect the competitive landscape in the coming years
Citigroup posted a 74 percent increase in third-quarter profit aided by a $19 billion accounting gain that softened the impact of lower trading and investment-banking revenue Excluding the accounting figure the banks revenue for the period fell 8 percent to $189 billion
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
61
Most of that accounting gain stemmed from a credit- valuation adjustment or CVA This required Citigroup to write down the value of its debts amid a widening of the banks credit spreads the extra yield investors demand to own a corporate bond rather than US Treasuries
The spreads have tightened this quarter Pandit said If the fourth quarter ended yesterday the bank would post a $200 million negative CVA compared with a $19 billion gain in the previous quarter
Citigroups lending business in its securities and banking operation also would record a loss of about $300 million tied to hedges if the quarter ended yesterday Pandit said
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
62
CASE STUDY 114
Yahoo Asks Three percent of India staff to leave
Yahoo Is sacking about 40-60 or three percent of its India staff as its per its global downsizing plans due to the ongoing economic slowdown This amounts to three percent of its total Indian workforce of 2000 However the officials at Yahoo Maintain that a significant number of employees were affected due to poor performance and only a few of them due to slowdown Globally about 1500 Yahoo Employeesmdashabout 10 of its work force ndash are likely to retrench
Yahoo layoffs underway as investor calls for Microsoft deal
SAN FRANCISCO (AFP) - Yahoo on Wednesday began dropping the axe on employees following through on a promise to cut its workforce by at least 10 percent in an effort to right its financially listing ship
As Yahoo began its second round of layoffs this year an investment firm Ivory Investment Management which owns a 15 percent stake in Yahoo urged the firms board to sell its Internet search business to software giant Microsoft
Yahoo announced plans to dump some 1400 employees after reporting in October that the weak economy had cut deeply into the California Internet pioneers third-quarter profits
Layoffs of most US Yahoo workers were happening Wednesday and were already underway in other parts of the world Yahoos beleaguered co-founder and outgoing chief executive Jerry Yang wrote in an email to employees
This is a tough time for all of us Yang wrote The reductions were making are very hard but
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
63
they are also very necessary as we focus on the long-term health of our business
Yahoo has been losing ground on the Internet to companies such as Google MySpace and Face book and the economic slowdown has hurt the firm particularly hard as advertisers cut back on spending
My impression is that this will be the first of several layoffs Yahoo will have to do said analyst Rob Ederle of Ederle Group in Silicon Valley
Yang announced last month he is stepping down as chief executive and Yahoo is currently seeking a successor to turn the company around
Among the supposed contenders is Arun Sarin recently retired head of British mobile telephone powerhouse Vodafone Group PLC
Clearly Yahoo is hunting for a turn-around guy Enderle said And those guys trim the company to its core to get it growing again or package it for sale
Turn-around executives are notoriously merciless when it comes to getting rid of employees or divisions not considered key to a companys success
Right now Yahoo is simply too bloated and unable to move Enderle said They lack agility and a turn-around manager would be the one to get it agile
Ivory Investment Management maintained that Yahoo could get 15 billion dollars up front for its search business from Microsoft which is eager to better compete against Google in the lucrative arena
Such a deal would let Microsoft bear the cost of operating online search at Yahoo websites while Yahoo gets a share of advertising revenues that could bolster its annual cash flow by as much as 500 million dollars Ivory argued
This deal would offer Microsoft the unique opportunity to immediately gain critical mass to better level the playing field with Google Ivory managing partner Curtis Macnguyen wrote in a letter to Yahoos board of directors
It would simultaneously allow Yahoo to both receive a sizable upfront cash payment and increase its prospective cash flow
Microsoft chief executive Steve Ballmer said last week that the software giant remains interested in acquiring Yahoos search business
Yang and Yahoos board earlier this year rejected a 475-billion-dollar bid by Microsoft for the company earning the disapproval of many shareholders
Getting rid of search might be a wise thing for Yahoo Enderle said They cant afford a battle with Google right now
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
64
Yahoo would be better off leveraging its hundreds of millions of users worldwide into a colossal social-networking community according to the analyst
Yahoo is much better funded and bigger than Facebook or MySpace That is more of a battle that Yahoo could probably win
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
65
Case study 115
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
Introduction
In October 2008 Jet Airways (India) Limited (Jet) one of Indias leading domestic airlines decided to lay off more than 1000 employees to streamline its operations The retrenchment was the second phase of its trimming operations
The first phase which took place a day earlier saw the airline showing the door to 850 cabin crew members6 The second phase of retrenchment included employees from all operations - cabin crew pilots ground staff airport services staff and employees from management departments The sudden decision not only took the employees by surprise but also caused alarm in the Indian aviation sector Amidst great furor and opposition by various organizations and political parties Naresh Goyal (Goyal) chairman of Jet reinstated the employees a day later amidst great emotional drama He was quoted as saying he had been appalled by the retrenchments of his employees which he claimed he had come to know only through media reports
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
66
He added that he would not be able to live as long as he lives with the tough decision his management had taken and clarified that he was taking back the employees as they were family to him and as head of the family he would take care of them A month later - in November 2008 Jet announced that it would consider serious salary cuts for its staff to handle the aviation crisis While many industry analysts were surprised by the turn of events that had led to the reinstatement of the sacked employees they opined that Jet had been forced to take drastic decisions such as laying off employees or initiating pay cuts because of the turbulent phase through which the aviation industry was passing
In September 2008 the International Air Transport Association8 (IATA) had predicted that world over the aviation industry would lose about US$52 billion based on an average jet fuel price of US$ 140 The rise in fuel prices had pushed the fuel bills of the aviation industry to US$186 billion by the end of the year 2008
Excerpts
Background NoteJet with its headquarters in Mumbai India began as an air taxi operator in April 1992 and started its commercial operations a year later in 1993 It operated with just 24 flights across 12 destinations initially but showed exceptional growth with more than 357 daily flights to about 62 domestic and international destinations in 2008 It was first listed in the National Stock Exchange (NSE) in the year 2005 As of June 2008 it operated over 370 daily flights to about 68 destinations both in India and abroad including San Francisco New York Toronto Singapore Brussels London (Heathrow) Hong Kong Shanghai Kuala Lumpur Colombo Bangkok Kathmandu Dhaka Kuwait Bahrain Muscat Abu Dhabi Dubai etc
HR Issues Management and Decision Making at Jet
According to the company Jet paid the utmost importance to the composition of its senior management and its human resources with emphasis on teamwork as a key success factor Being in the service-based industry Jet gave priority to high quality professional service to its customers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
67
Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members
The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew
The company decided to lay off these employees with no prior notice but offered them a months remuneration
Reasons for RetrenchmentThe growing challenges in the Indian aviation industry were the main reason for the lay offs at Jet according to the company and other industry analysts
Turbulent Times for the Indian Aviation Industry
The Indian aviation industry was one of the fastest growing aviation industries in the world The Air Corporations (Transfer of Undertakings and Repeal) Act 1994 opened the Indian skies up to private operators Apart from government-owned airlines the aviation industry was flooded with private operators and low cost carriers
Jet received criticism from several quarters for retrenching its employees Many of its employees protested against the decision to oust them without prior notice Most of them had paid substantial amounts to receive training at major Aviation Training institutes
Massive Salary Cuts Follow
In the last week of November 2008 Jet decided on a 20 cut in the salaries of its pilots engineers and some other staff The company planned a 5 percent to 10 percent cut in the salary of top officials who drew a salary above Rs 75000
12 A Review Of Emerging trends In HR Across Asia
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
68
A review of emerging trends in HR across AsiaHRM 28 Feb 2012
Asia showed signs of growth despite uncertainty looming in the United States coupled with the Euro zone crisis Companies continued seeking HR professionals across varying job functions and were keen to groom their employees and keep them engaged in this turbulent economic climate
Conservative appetite for financial servicesSingapore and Hong Kong serve as the financial hubs of Asia and consequently the financial services sector was impacted by global market volatility In Singapore financial services organisations sought HR professionals with specific investment banking experience preferring candidates with prior front office banking experience
In Hong Kong we observed new hiring trends for banks in Hong Kong with these banks keen to hire junior generalists with 3-5 yearsrsquo experience to strengthen their middle management Banks previously sought generalists at the AVP level with 5-7 years experience
Growth within commerce and industrial sectorsThe commerce and industrial sectors remained strong with constant demand for HR talents in Singapore Hong Kong China Malaysia and Thailand across a spectrum of job functions such as HR generalists business partners as well as compensation and benefit professionals
Within Singapore the healthcare IT amp telecommunications shipping and logistics chemicals manufacturing automation and aerospace sectors saw strong demand for HR professionals HR professionals with specialist experience in compensation and benefits as well as learning and development were highly sought-after
With more companies seeking to reduce the administrative aspect of HR business partners many embarked on HR transformation projects such as moving transactional activities to shared services Hence candidates with specific HR shared services experience were highly sought-after
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
69
The FMCG and retail sectors also hired actively in Malaysia seeking talent and development and compensation and benefits specialists as well as HR business partners Malaysia has been positioning itself as the shared services hub for HR activities Therefore professionals specialising in HR shared services were in demand
The growth for commercial businesses in Hong Kong saw steady demand for HR generalists at the senior management level Business partners and compensation and benefits professionals were in demand throughout the year
What lies ahead for 2012We anticipate hiring levels for HR professionals to be softer within the financial services sector compared to the commerce and Industry sectors We however foresee Asian financial institutions with strong balance sheets to take opportunity to keep their eye out for strong HR talents to up-skill their existing HR capabilities We expect junior candidates with shared services experience to remain in demand as turnover in this area is usually higher than other functions
While HR business partners and compensation and benefits specialists will continue to remain in demand in 2012 candidates with regional experience have to be realistic and anticipate that their regional portfolio may shrink from Asia Pacific to Southeast Asia as companies will be keen on greater organizational efficiency We anticipate the demand for HR contractors across all sectors to increase as companies may struggle to secure permanent headcounts
13 Conclusion
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
70
Trends in Human resource management have changed the way we work as organizations are
more depended on HRM to increase the success ratio in todayrsquos competitive global environment
Human resource management is a process of bringing people and organizations together so that
the goals of each other are met The role of HR manager is shifting from that of a protector and
screener to the role of a planner and change agent Personnel directors are the new corporate
heroes The name of the game today in business is personnel Nowadays it is not possible to
show a good financial or operating report unless your personnel relations are in order
Over the years highly skilled and knowledge based jobs are increasing while low skilled jobs are
decreasing This calls for future skill mapping through proper HRM initiatives
Indian organizations are also witnessing a change in systems management cultures and
philosophy due to the global alignment of Indian organizations There is a need for multi skill
development Role of HRM is becoming all the more important
Some of the recent trends that are being observed are as follows
The recent quality management standards ISO 9001 and ISO 9004 of 2000 focus more
on people centric organizations Organizations now need to prepare themselves in order
to address people centered issues with commitment from the top management with
renewed thrust on HR issues more particularly on training
Charles Handy also advocated future organizational models like
Shamrock Federal and Triple I Such organizational models also refocus on people
centric issues and call for redefining the future role of HR professionals
To leapfrog ahead of competition in this world of uncertainty organizations have
introduced six- sigma practices Six- sigma uses rigorous analytical tools with leadership
from the top and develops a method for sustainable improvement These practices
improve organizational values and helps in creating defect free product or services at
minimum cost
Human resource outsourcing is a new accession that makes a traditional HR
department redundant in an organization Exult the international pioneer in HR BPO
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
71
already roped in Bank of America international players BP Amoco amp over the years plan
to spread their business to most of the Fortune 500 companies
With the increase of global job mobility recruiting competent people is also increasingly
becoming difficult especially in India Therefore by creating an enabling culture
organizations are also required to work out a retention strategy for the existing
skilled manpower
14 News Round Up
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
72
AMD Trims its staff lays off 500 people in US
Advanced Micro Devices one of the worldrsquos two makers of microprocessors for personal computers laid off 500 people effective November 5 2008 It announced that this reduction is unfortunate but necessary part This process helps align their people with the focused programs to achieve organizationrsquos objectives for eliminating duplication of efforts and it allows operating more effectively
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-
73
15 Bibliography
ICMRHR JournalGooglecomCB Gupta (Essentials of HRM)
- 31 Antecedent Theoretical Developments
- 32 Birth and Evolution of the Discipline
- 5 NEW TRENDS IN INTERNATIONAL HRM
- HR Managers should do the following things to ensure success-
- HR Managers today are focusing attention on the following-
-
- 82 Downsizing -- The Long Term Effects
- Holding on to the employees you need
- Avoiding layoffs altogether
-
- Layoffs in Citibank India
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
- HR Problems at Jet Airways Coping with Turbulent Times in the Indian Aviation Industry
-
- Introduction
-
- Excerpts
-
- Background Note
- HR Issues Management and Decision Making at Jet
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration Excerpts Contd
-
- Reasons for Retrenchment
-
- The retrenchment drama unfolded on October 16 2008 when Jet announced that it would lay off nearly 1100 of its staff a day after it had already laid off around 800 of its cabin crew members The second phase of 1100 employees included those from departments like management flight attendants and the cockpit crew The company decided to lay off these employees with no prior notice but offered them a months remuneration
-
- Reasons for Retrenchment
- Massive Salary Cuts Follow
-
- A review of emerging trends in HR across Asia
-