Outi Ugas The Natural Step / Natural Interest Oy

Emerging Design Practices, 29.8.2014 Aalto University

EMERGING PRACTICES DESIGN

DESIGN

STRATEGIES

DECIS IONS

SERVICES DESIGN

STRATEGIES

DECIS IONS

SERVICES

DECISION MAKING

DEMOCRACY

VISUALIZATIONS -  for simple decisions -  For complex decisions -  Culture + context sensitive -  Works if it works where it’s needed to work -  Sketches (drawings) better than cool graphics You as a designer: -  facilitate, ask, take risks -  Image = metaphor = power

IMAGES THERE’S ALWAYS BEEN….

-  Tools for increasing understanding -  Tools for shared understanding & goals -  More immaterial the decision is, more

important it is to have good visualizations

WHAT DID WE JUST DECIDE?

MULTIMODAL DECISION MAKING

-  Visual -  Auditive -  Spatial -  Tactile -  Gestures -  …

UNDERSTANDING -  Visual / auditive / tactile -  Learning by doing -  Gives a solid ground for decision making

METAPHORS

SERVICE DESIGN - URBAN PLANNING - PARTICIPATION

URBAN PLANNING -  Decision that has a visual core. -  Would be impossible to do without images -  Everything has a meaning (shapes, colors,

patterns). -  You can change the decision by changing the

design of the images.

INFORMATION DESIGN / OPEN DATA

-  New applications of location data -  Open data à all the commons should be open

PARTICIPATION ≠

DEMOCRACY

THE FUTURE OF ORGANIC

FARMING

STRATEGIES & SUSTAINABLE

DEVELOPMENT

PLANNING IN COMPLEX SYSTEMS

1. System 2. Success 3. Strategy 4. Actions 5. Tools and measures

SYSTEM é ê�

SUCCESS

SERVICE DESIGN FOR SUSTAINABIL ITY

KASVUNVARA TOOL BOOK

-  Service design tool book for small enterprises. The process based on Natural Step Framework

+ EXAMPLES •  Siivouspäivä: http://siivouspaiva.com/fi_FI/myyntipaikat.php •  Helsinki Region infoshare: http://www.hri.fi •  InterfaceFLOR case study:

http://www.naturalstep.ca/sites/default/files/case_study_interface.pdf •  HSL Matka-aikakartta (travel time map): http://mak.hsl.fi/index.html •  Kasvunvara e-book: www2.proagria.fi/nettilehdet/kasvunvara/kirja/

More information on The Natural Step: www.naturalstep.org

THANK YOU!