2

Emergic Emerging Enterprises,

Technologies and Markets

Made in India, Made for the World

Rajesh Jainhttp://emergic.org

An Entrepreneur and Investor in India’s Internet and Mobile space• 1994-2000: IndiaWorld

– India’s first Internet portal; Self-funded– Acquired by Sify in Nov 1999 for $115 million in one

of Asia’s largest Internet deals

• 1998-now: Netcore Solutions– Managed Mail & Security Services for Enterprises– Mobile Data Services for Consumers & Enterprises

• 2005-now: Emergic Venture Capital– Investments in creating India’s Digital Infrastructure 4

Novatium’s Goal: Bring Computing and Internet Home for Middle India

• 50 million Middle Income Homes• 8 million Home PCs• 5 million Broadband Connections• 30 million Cybercafe Visitors

Reduce Cost and Complexity Simultaneously for Mass-Market

5

Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability

6

Zero-maintenanceLow-PowerLocal Printer USB DevicesWebcamMultimediaTV OutputServer SyncWindows and Linux Apps$100 one-time for Computer

$10 per month for Service

Novatium focus is now on Mass Reach and Multi-Monetisation

Indian Homes• Telcos• Local Providers• RetailBeyond• SMEs• Education• Rural

7

Computing VAS• Mass Ads• Targeted Ads• Subscriptions– Content– Applications

• Commerce• Additional Access

NetCore is using SMS Subscriptions to build Audience and Monetisation

Text Search : Internet :: SMS Subscriptions : Mobile

8

MyToday

Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com

575758

START NEWS MUMBAI

MyTodayNEWS:*ASSAM BLAST-B’desh-trained ULFA suspected*Book Raj under NSA-CabinetAD:Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758

• 50 channels• 3.7 million subscribers• 11 million subscriptions• 13 million SMS daily

0

1

2

3

Subs

crib

ers

in M

illio

ns

1 3 5 7 9 11 13 15 17Time in Months

9

Nielsen Study• Avg. Subs. Age is 25 yrs• 84% get info first from

MyToday• 75% read every SMS• 40% forward SMS

• 43% have seen Ads• 30% of them have

responded to Ads

Media on Mobile

NetCore is creating Multi-Monetisation of its mobile Audience and Platform

Audience Monetisation• Ads (250+ campaigns)• Leads• Paid Channels

Platform Monetisation• Enterprises (Invertising)• Operators • Publishers

10

MyToday

SENSEX:Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58amAD:FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758

FABINDIA

Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.

NetCore is building a Mobile Value-Added Services Operator

11

The Guiding Philosophy of Emergic Innovations

12

Made in India, Made for the Worldhttp://emergic.org

13