emergent learning networks: collaboration 2005 q

Emergent Learning Networks: Collaboration 2005 Q&A

David Coleman

Managing Director

www.collaborate.com

Apr 10, 2023 © 2004, Collaborative Strategies 2

Collaboration Def. & Data Model

All collaborative interactions have to incorporate one or more of these four data types: Structured Data (database) Unstructured Data (e-mail, documents, etc.) Conversations (IM, threaded discussions, etc.) Tasks (actions in a project)

“E-Collaboration occurs anytime you have two or more people sharing complex information via the computer on an ongoing basis for a specific purpose or goal.”


Which collaboration tools do you use?

E-mail IM/Chat/ Presence VoIP, Audio conferencing Video conferencing (web cam or room) Blogs/Wikis Online Community tools Virtual team workspaces Distributed project management tools Expertise discovery Social Networking Analysis/tools


Trends in Real-Time Collaboration Market Collaborative Convergence: blending of

Audio/Video/Data and Synchronous/Asynchronous technologies.

RTC Consolidation: market can’t support 100 vendors Emerging e-Meeting market: On-demand work envts. Majority Buyers: Early adopter mainstream buyers. Movement to Infrastructure: Push of collaborative

functionality into infrastructure for enterprise sales. Movement to Verticals/Process: smaller vendors can

protect their margin and avoid larger vendors Move to Mobile: Infrastructures for rich media interactions

are being put into place Pricing: is becoming more competitive as market matures.


Who Is Buying Collaboration?

2005


Who is buying collaborative learning solutions and what kind? Training Departments?

SMBs?

Individuals?

Webinars?

Blended learning?

Virtual classroom?

Large groups, small groups?


Trends in Collaboration Market

Collaborative Infrastructure: Messaging, Data Routing, Security

CollaborativeCRM

RTC: Web/Audio/Video

Conferencing andVirtual Classroom

DistributedProject Management

Virtual Workplaceand Process

Tacit KM andIntellectual Capital

CollaborativeContent

ManagementLMS, LCMS

Portals andOnline Communities

Convergence of Collaborative Functionality


Movement to Mobile – Collaboration Anywhere, Anytime! New infrastructures to support data and

video interactions in mobile environments 3G

EvDO

Edge

GPRS

Dick Tracy: “Eat your hear out!”


The Collaboration Market Today

Year RTC Market

Asynch Market

Total Growth

2000 $5.0B $8.0B $13.0B

2001 $5.5B $10.5B $16.0B 23.0%

2002 $6.2B $11.8B $18.0B 12.5%

2003 $7.0B $13.0B $20.0B 11.0%

2004 $7.8B $18.5B $26.0B 30.0%

2005 $8.3B $23.7B $32.0B 23.0%

2006 $9.2B $30.8B $40.0B 25.0%

RTC numbers are composed of audio/video/data conferencing technologies. 45% SW, 30% services 25% HWTotal market numbers reflect revenues from hardware, software, and services. Asynchronous 55%SW, 25% Services, 20% HW.

Collaboration Market Growth


More Trends Collaborative services will evolve from

installation, training, support, customization, and application development to strategic services: Where to focus the technology in the

enterprise? Dealing with resistance to collaboration in

organization How to measure value on an on-going basis? How can I support the client/customer? How can I make sure I add value?


What Services Do/Will You Provide? Strategic

Supportive (handholding)

Implementation (technical, customization)

Process oriented (facilitation)

Metric oriented

Overcoming resistance (communication oriented)

Other?


Microsoft’s Commoditizationof Collaboration

Integrate with the OS and Office 2003 They are starting to get it right! (Excel

example) They want to be the communication

backbone of the enterprise (Exchange, SharePoint, etc.)

They have a $50B war chest; announced “Istanbul”

Once they own “context” they will go after “content and process”


Results of CS Survey Survey sent out to 3000 people, January 2005.

Over 100 responses Market Demographics:

43% small orgs (1-100 people) 20% Med. Orgs (100 – 1000 people) 37% large orgs (1,000 -10,000 +people)

Industries: Manufacturing, Consulting, Computer (HW/SW) Financial Services, Health care, Govt. Education.

Over 50% work as a team 50%+ time


Results – Area of Collaboration Interested In

Best Practices 65%

Cultural/behavioral issues 62%

Case Studies 54%

Virtual workspaces 53%

Online Community tools 51%

Social networking tools 46%

DPM tools 37%

Blogs/Wikis 31%

Expertise discovery 25%

Data conferencing 25%

IM/Chat 23%

Video conf 18%

Audio conf 15%


CS Survey Results How do you learn about collaborative tools?

Online resources 54%

Peer recommendations 42%

Given to us by IT 36%

Team member recommendation 27%

Industry conferences 20%

Team consensus evaluation 19%

Sequential team evaluation 13%


Collaborative Roadblocks Not sure how to best apply the tech.

68%

Resistance to changing the current methodology 63%

Fear of using a new technology 59%

Difficulty coordinating stakeholders 42%


Do You See These Roadblocks? Not Sure How to Apply?

Resistance to Change?

Fear of new Technologies?

Coordinating Stakeholders?

Other?


Cultural Roadblocks – June 2004The most difficult cultural resistance behaviors to overcome:

People resist changing processes or technology, and slip back to old ways.

Collaborative technologies must fit with the culture. Some companies don’t want to cut travel, as travel is a big perk.

Corporate cultures are composed of knowledge, behaviors and beliefs: adoption is about changing the culture (behavior), which is hard.

People want to physically attend meetings that are in the same physical location.

There is a perception/belief that web conferencing is for special events only.

Resistance grew out of a belief that people didn’t have time to change, just get busy going after more revenue.

People have been successful without collaboration technology in the past. It is very hard to try something new when people were already successful.


Critical Adoption Success Factors

1. Collaboration technologies need to be tied to a specific project, or critical business process.

2. Champions are critical to successful adoption

3. Clear and meaningful metrics.

4. Collaboration technology must be easy to use.

5. Build upon a successful pilot.

6. Adoption plan emphasizes people and cultural issues rather than only technology!


Collaboration Future: Long Term

Ubiquitous collaboration: What’s needed? Security – biometric security

Quality of service (QoS) – gigabit bandwidth

Access – interfaces everywhere

The ability to generate trust Reputation engines in community

Community vs. Network

Physical and virtual needed


Back to the Future (of Collaboration) Ubiquitous Scenario

Every electronic device is Internet capable/smart

Inanimate objects are smart (nano and molecular computing… smart roads, smart cups, smarty pants!)

People and devices are all clamoring for attention

You can collaborate with anyone, anywhere, at anytime, and at almost any level of interaction

Collaborative Koan: “What is the sound of one toilet flushing?” – when is it time not to collaborate!


Rise of Attention Management Soon Network bandwidth will surpass

human bandwidth to process information

How will people deal with this and their demands on attention?

When MPD is an advantage? The rise of B,A,C Where do you think the future of

collaboration is?


Contact Information David Coleman

Managing Director

(415) 282-9197

[email protected]

www.collaborate.com

Inside Collaboration Newsletter

Collaboratory Team Summit 2005

mailto:[email protected]

http://www.collaborate.com/

emergent learning networks: collaboration 2005 q

Documents

collaboration tools

collaborative tools

collaboration market

mobile collaboration

b war chest

collaborative technologies

collaborative interactions

trends collaborative